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Products
Discipline and Liberation in Consumption
Russell W. Belk, Vibrant Publishers
Hardcover
• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralDiscipline and Liberation in Consumption examines the contrasting forces of control and ...
View full detailsConsumer Tribes in Tourism: Contemporary Perspectives on Special-Interest Tourism
Christof Pforr
Hardcover
• Author(s): Christof Pforr • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Hospitality, Travel & TourismThis book adopts a collectivist perspective on special interest tourism consumption, bringing together research...
View full detailsMarketing and Consumption in Modern Japan
Kazuo Usui
Paperback
• Author(s): Kazuo Usui • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Asia - JapanThis book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long...
View full detailsCustomer Relationship Marketing in der Luxusgüterindustrie
Alice Haupt
Paperback
• Author(s): Alice Haupt • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Luxusgüterindustrie steht einer strategischen Umkehr gegenüber, die ihr Kundenkonzept komplett ändern kann. ...
View full detailsVom Kaffeehaus zum Coffeeshop. Gründe für den steigenden Konsum von Coffee-to-go
Karolin Wolf
Paperback
• Author(s): Karolin Wolf • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Fachhochschule Münster, Sprache: Deutsch, A...
View full detailsThe Buyer's Way: The Path to Revenue Growth
John Kearney
Paperback
• Author(s): John Kearney • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralGo-To-Market leaders in growing companies are charged with growing revenue, but few do so consistently...
View full detailsPop-Up Retail: The Evolution, Application and Future of Ephemeral Stores
Ghalia Boustani
Paperback
• Author(s): Ghalia Boustani • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - RetailingEphemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared...
View full detailsComportamento dei consumatori e generazioni in Svizzera
Karina Saakyan
Paperback
• Author(s): Karina Saakyan • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - General� sempre stato interessante scoprire di pi� sul comportamento dei consumatori e su cosa scatena e influenza gli acquisti...
View full detailsThe Political Economy Of Consumer Behavior: Contesting Consumption
Bruce Pietrykowski
Hardcover
• Author(s): Bruce Pietrykowski • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - ResearchConsumption forms a major part of people's lives. As such, geographers, historians of tec...
View full detailsEmotionale Werbekommunikation aus Sicht der Consumer Neuroscience: Eine Analyse und Diskussion aktueller wissenschaftlicher Erkenntnisse
Isabella Kügler
Paperback
• Author(s): Isabella Kügler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Veranstaltung: M...
View full detailsComportamento do consumidor e gerações na Suíça
Karina Saakyan
Paperback
• Author(s): Karina Saakyan • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralSempre foi intrigante descobrir mais sobre o comportamento do consumidor e o que desencadeia e influen...
View full detailsConsumer Behavior in Action: Real-life Applications for Marketing Managers
Geoffrey Paul Lantos
Paperback
• Author(s): Geoffrey Paul Lantos • Publisher: Taylor & Francis • Publisher Imprint: M.E. Sharpe • BISAC: Marketing - ResearchConsumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It ...
View full detailsDie Entwicklung der Konsumgesellschaft und die daraus resultierenden Auswirkungen auf die Sozialisation heranwachsender Generationen
Marian Bosse
Paperback
• Author(s): Marian Bosse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich Soziologie - Konsum und Werbung, Note: bestanden, Universität Bielefeld (Soziologische ...
View full detailsThe Earthscan Reader On Sustainable Consumption
Tim Jackson
Hardcover
• Author(s): Tim Jackson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Earth-Science/Environment • BISAC: Development - Sustainable DevelopmentSustainable consumption is a controversial concept: politically, socially...
View full detailsInternational Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice
Giovanna Pegan
Paperback
• Author(s): Giovanna Pegan • Publisher: Springer • Publisher Imprint: Springer • BISAC: International - Economics & TradeFrom the Back CoverConsumers in most parts of the world now have global access to products beyond those offered in their...
View full detailsMarketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
D. Stroud
Paperback
• Author(s): D. Stroud • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralUnderstand the impact of a global ageing population on how products are bought, and the effect this has on how to market and ...
View full detailsThe Green Bundle: Pairing the Market with the Planet
Magali A. Delmas
Paperback
• Author(s): Magali A. Delmas • Publisher: Stanford Business Books • Publisher Imprint: Stanford Business Books • BISAC: Green BusinessThe market for green products has expanded rapidly over the last decade, but most consumers need something more...
View full detailsConsapevolezza dei consumatori riguardo al marketing verde e effetto sul comportamento d'acquisto
Irfan Manzoor
Paperback
• Author(s): Irfan Manzoor • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLo scopo di questa ricerca era quello di esaminare attentamente lo studio espressivo sull'effetto del marketing verde sul...
View full detailsCultural Marketing and Metaverse for Consumer Engagement
Amandeep Singh, Sandhir Sharma, Amrinder Singh
Paperback
• Author(s): Amandeep Singh | Sandhir Sharma | Amrinder Singh • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchPeople have cultural boundaries. Their thinking and decisions are affected by their cultural values...
View full detailsMarketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
D. Stroud
Hardcover
• Author(s): D. Stroud • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralUnderstand the impact of a global ageing population on how products are bought, and the effect this has on how to market and ...
View full detailsBewertung des Produktdesigns durch Käufer am Beispiel Audi A5 und A7
Sebastian Jacobitz
Paperback
• Author(s): Sebastian Jacobitz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Brandenburgische Techni...
View full detailsThe Demand for Life Insurance: Dynamic Ecological Systemic Theory Using Machine Learning Techniques
Wookjae Heo
Paperback
• Author(s): Wookjae Heo • Publisher: Springer • Publisher Imprint: Palgrave Pivot • BISAC: Insurance - GeneralFrom the Back Cover"Once every 10 or 20 years, a researcher identifies a tool that can be used to transform the way in which a product ...
View full detailsConsumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics
Barrie Gunter
Paperback
• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market cho...
View full detailsKäuferverhalten bei Reverse Pricing: Implikationen für eine optimale Gestaltung aus Verkäufersicht
Hanno Fichtner
Paperback
• Author(s): Hanno Fichtner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralDiplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Handel und Distribution, Note: 1,7, Universität zu Köln (Lehrstuhl für Handel u...
View full detailsDer Kunde im Fokus: Das Konzept der Customer Journey
Andreas Janson
Paperback
• Author(s): Andreas Janson • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel (IBWL), V...
View full detailsToo close for comfort?
Toni Katharina Kopp
Paperback
• Author(s): Toni Katharina Kopp • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralAs plant-based alternatives surge in popularity, marketers face a crucial dilemma: shou...
View full detailsEffects and Implications of COVID-19 for the Human Senses, Consumer Preferences, Appetite and Eating Behaviour
Derek V. Byrne
Hardcover
• Author(s): Derek V. Byrne • Publisher: Mdpi AG • Publisher Imprint: Mdpi AG • BISAC: Life Sciences - BiologyAs Severe Acute Respiratory Syndrome Coronavirus-2 (SARS-CoV-2) evolved into a global pandemic, assessments of coronavirus disease 19 (C...
View full detailsThe Role of Familiarity and Knowledge in Consumer Behavior
C. Whan Park, Publishers
Paperback
• Author(s): C. Whan Park | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a consumer...
View full detailsWerden die Bewertungen der FSK den jeweiligen Altersgruppen gerecht und werden diese von Verbrauchern als richtig oder falsch eingestuft?: Eine empiri
Matthias Schömer
Paperback
• Author(s): Matthias Schömer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 98,00 %, ( Middlesex University in Lo...
View full detailsEmotionen in der Werbung nach aktuellen werbe-psychologischen Erkenntnissen: Eine kritische Evaluation des Analysemodells von Erika Woll zu Erlebnisse
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralBachelorarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Sprache: Deutsch, Abstract: Ziel der vorliege...
View full detailsRecent Work on Consumer Information Processing
James R. Bettman, Vibrant Publishers
Paperback
• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralRecent Work on Consumer Information Processing presents a curated collection of James R...
View full detailsContext and Cognition in Consumer Psychology: How Perception and Emotion Guide Action
Gordon Foxall
Hardcover
• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContext and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particul...
View full detailsComportamento do consumidor em relação aos produtos de marketing ecológico
Kishore Kumar
Paperback
• Author(s): Kishore Kumar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Production & Operations ManagementA prote��o ambiental � uma tarefa importante na era atual. A informa��o recente sobr...
View full detailsMethoden und Grenzen aktueller Verbraucherpanel am Praxisbeispiel des GfK Behavior Scans in Haßloch
Julia Göthe
Paperback
• Author(s): Julia Göthe • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: Marketing - GeneralOhne Marktforschung wären die Unternehmen blind im Bezug auf die Wünsche und Bedürfnisse der Konsumen...
View full detailsKonsumentenverhalten: Entwicklung, Abhängigkeiten, Möglichkeiten
Gerold Behrens
Paperback
• Author(s): Gerold Behrens • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - ResearchKonsumentenverhalten ist ein zentrales Fach der verhaltensorientierten Betriebs- wirtschaftslehre. Die hierzu veröffentlichte...
View full detailsConsumer Behavior: Empirical Research
Jagdish Sheth
Hardcover
• Author(s): Jagdish Sheth • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchLegend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior: Empirical Research is...
View full details