Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[Subject: consumer-behavior]”

Filters

Products

Discipline and Liberation in Consumption

Russell W. Belk, Vibrant Publishers

Hardcover

Current price ₹9,151
Original price ₹10,660
Original price ₹10,660
Original price ₹10,660
(-14%)
₹9,151
Current price ₹9,151

• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralDiscipline and Liberation in Consumption examines the contrasting forces of control and ...

View full details

Consumer Tribes in Tourism: Contemporary Perspectives on Special-Interest Tourism

Christof Pforr

Hardcover

Current price ₹11,017
Original price ₹16,949
Original price ₹16,949
Original price ₹16,949
(-35%)
₹11,017
Current price ₹11,017

• Author(s): Christof Pforr • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Hospitality, Travel & TourismThis book adopts a collectivist perspective on special interest tourism consumption, bringing together research...

View full details

Marketing and Consumption in Modern Japan

Kazuo Usui

Paperback

Current price ₹4,496
Original price ₹6,916
Original price ₹6,916
Original price ₹6,916
(-35%)
₹4,496
Current price ₹4,496

• Author(s): Kazuo Usui • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Asia - JapanThis book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long...

View full details

Customer Relationship Marketing in der Luxusgüterindustrie

Alice Haupt

Paperback

Current price ₹8,958
Original price ₹10,477
Original price ₹10,477
Original price ₹10,477
(-14%)
₹8,958
Current price ₹8,958

• Author(s): Alice Haupt • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Luxusgüterindustrie steht einer strategischen Umkehr gegenüber, die ihr Kundenkonzept komplett ändern kann. ...

View full details

Vom Kaffeehaus zum Coffeeshop. Gründe für den steigenden Konsum von Coffee-to-go

Karolin Wolf

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Karolin Wolf • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Fachhochschule Münster, Sprache: Deutsch, A...

View full details

The Buyer's Way: The Path to Revenue Growth

John Kearney

Paperback

Current price ₹1,729
Original price ₹1,960
Original price ₹1,960
Original price ₹1,960
(-12%)
₹1,729
Current price ₹1,729

• Author(s): John Kearney • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralGo-To-Market leaders in growing companies are charged with growing revenue, but few do so consistently...

View full details

Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores

Ghalia Boustani

Paperback

Current price ₹1,696
Original price ₹2,609
Original price ₹2,609
Original price ₹2,609
(-35%)
₹1,696
Current price ₹1,696

• Author(s): Ghalia Boustani • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - RetailingEphemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared...

View full details

Comportamento dei consumatori e generazioni in Svizzera

Karina Saakyan

Paperback

Current price ₹2,806
Original price ₹3,038
Original price ₹3,038
Original price ₹3,038
(-8%)
₹2,806
Current price ₹2,806

• Author(s): Karina Saakyan • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - General� sempre stato interessante scoprire di pi� sul comportamento dei consumatori e su cosa scatena e influenza gli acquisti...

View full details

The Political Economy Of Consumer Behavior: Contesting Consumption

Bruce Pietrykowski

Hardcover

Current price ₹14,421
Original price ₹22,185
Original price ₹22,185
Original price ₹22,185
(-35%)
₹14,421
Current price ₹14,421

• Author(s): Bruce Pietrykowski • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - ResearchConsumption forms a major part of people's lives. As such, geographers, historians of tec...

View full details

Emotionale Werbekommunikation aus Sicht der Consumer Neuroscience: Eine Analyse und Diskussion aktueller wissenschaftlicher Erkenntnisse

Isabella Kügler

Paperback

Current price ₹2,143
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,143
Current price ₹2,143

• Author(s): Isabella Kügler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Veranstaltung: M...

View full details

Comportamento do consumidor e gerações na Suíça

Karina Saakyan

Paperback

Current price ₹2,806
Original price ₹3,038
Original price ₹3,038
Original price ₹3,038
(-8%)
₹2,806
Current price ₹2,806

• Author(s): Karina Saakyan • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralSempre foi intrigante descobrir mais sobre o comportamento do consumidor e o que desencadeia e influen...

View full details

Consumer Behavior in Action: Real-life Applications for Marketing Managers

Geoffrey Paul Lantos

Paperback

Current price ₹5,598
Original price ₹8,612
Original price ₹8,612
Original price ₹8,612
(-35%)
₹5,598
Current price ₹5,598

• Author(s): Geoffrey Paul Lantos • Publisher: Taylor & Francis • Publisher Imprint: M.E. Sharpe • BISAC: Marketing - ResearchConsumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It ...

View full details

Die Entwicklung der Konsumgesellschaft und die daraus resultierenden Auswirkungen auf die Sozialisation heranwachsender Generationen

Marian Bosse

Paperback

Current price ₹1,892
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
(-14%)
₹1,892
Current price ₹1,892

• Author(s): Marian Bosse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich Soziologie - Konsum und Werbung, Note: bestanden, Universität Bielefeld (Soziologische ...

View full details

The Earthscan Reader On Sustainable Consumption

Tim Jackson

Hardcover

Current price ₹12,072
Original price ₹24,143
Original price ₹24,143
Original price ₹24,143
(-50%)
₹12,072
Current price ₹12,072

• Author(s): Tim Jackson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Earth-Science/Environment • BISAC: Development - Sustainable DevelopmentSustainable consumption is a controversial concept: politically, socially...

View full details

International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice

Giovanna Pegan

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Giovanna Pegan • Publisher: Springer • Publisher Imprint: Springer • BISAC: International - Economics & TradeFrom the Back CoverConsumers in most parts of the world now have global access to products beyond those offered in their...

View full details

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

D. Stroud

Paperback

Current price ₹3,452
Original price ₹5,310
Original price ₹5,310
Original price ₹5,310
(-35%)
₹3,452
Current price ₹3,452

• Author(s): D. Stroud • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralUnderstand the impact of a global ageing population on how products are bought, and the effect this has on how to market and ...

View full details

The Green Bundle: Pairing the Market with the Planet

Magali A. Delmas

Paperback

Current price ₹3,099
Original price ₹3,724
Original price ₹3,724
Original price ₹3,724
(-17%)
₹3,099
Current price ₹3,099

• Author(s): Magali A. Delmas • Publisher: Stanford Business Books • Publisher Imprint: Stanford Business Books • BISAC: Green BusinessThe market for green products has expanded rapidly over the last decade, but most consumers need something more...

View full details

Consapevolezza dei consumatori riguardo al marketing verde e effetto sul comportamento d'acquisto

Irfan Manzoor

Paperback

Current price ₹3,849
Original price ₹4,391
Original price ₹4,391
Original price ₹4,391
(-12%)
₹3,849
Current price ₹3,849

• Author(s): Irfan Manzoor • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLo scopo di questa ricerca era quello di esaminare attentamente lo studio espressivo sull'effetto del marketing verde sul...

View full details

Cultural Marketing and Metaverse for Consumer Engagement

Amandeep Singh, Sandhir Sharma, Amrinder Singh

Paperback

Current price ₹22,637
Original price ₹27,165
Original price ₹27,165
Original price ₹27,165
(-17%)
₹22,637
Current price ₹22,637

• Author(s): Amandeep Singh | Sandhir Sharma | Amrinder Singh • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchPeople have cultural boundaries. Their thinking and decisions are affected by their cultural values...

View full details

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

D. Stroud

Hardcover

Current price ₹4,774
Original price ₹7,344
Original price ₹7,344
Original price ₹7,344
(-35%)
₹4,774
Current price ₹4,774

• Author(s): D. Stroud • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralUnderstand the impact of a global ageing population on how products are bought, and the effect this has on how to market and ...

View full details

Bewertung des Produktdesigns durch Käufer am Beispiel Audi A5 und A7

Sebastian Jacobitz

Paperback

Current price ₹5,074
Original price ₹5,929
Original price ₹5,929
Original price ₹5,929
(-14%)
₹5,074
Current price ₹5,074

• Author(s): Sebastian Jacobitz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Brandenburgische Techni...

View full details

The Demand for Life Insurance: Dynamic Ecological Systemic Theory Using Machine Learning Techniques

Wookjae Heo

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Wookjae Heo • Publisher: Springer • Publisher Imprint: Palgrave Pivot • BISAC: Insurance - GeneralFrom the Back Cover"Once every 10 or 20 years, a researcher identifies a tool that can be used to transform the way in which a product ...

View full details

Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics

Barrie Gunter

Paperback

Current price ₹4,496
Original price ₹6,916
Original price ₹6,916
Original price ₹6,916
(-35%)
₹4,496
Current price ₹4,496

• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market cho...

View full details

Käuferverhalten bei Reverse Pricing: Implikationen für eine optimale Gestaltung aus Verkäufersicht

Hanno Fichtner

Paperback

Current price ₹5,073
Original price ₹5,929
Original price ₹5,929
Original price ₹5,929
(-14%)
₹5,073
Current price ₹5,073

• Author(s): Hanno Fichtner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralDiplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Handel und Distribution, Note: 1,7, Universität zu Köln (Lehrstuhl für Handel u...

View full details

Der Kunde im Fokus: Das Konzept der Customer Journey

Andreas Janson

Paperback

Current price ₹2,256
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,256
Current price ₹2,256

• Author(s): Andreas Janson • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel (IBWL), V...

View full details

Too close for comfort?

Toni Katharina Kopp

Paperback

Current price ₹4,232
Original price ₹4,832
Original price ₹4,832
Original price ₹4,832
(-12%)
₹4,232
Current price ₹4,232

• Author(s): Toni Katharina Kopp • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralAs plant-based alternatives surge in popularity, marketers face a crucial dilemma: shou...

View full details

Effects and Implications of COVID-19 for the Human Senses, Consumer Preferences, Appetite and Eating Behaviour

Derek V. Byrne

Hardcover

Current price ₹5,772
Original price ₹7,574
Original price ₹7,574
Original price ₹7,574
(-24%)
₹5,772
Current price ₹5,772

• Author(s): Derek V. Byrne • Publisher: Mdpi AG • Publisher Imprint: Mdpi AG • BISAC: Life Sciences - BiologyAs Severe Acute Respiratory Syndrome Coronavirus-2 (SARS-CoV-2) evolved into a global pandemic, assessments of coronavirus disease 19 (C...

View full details

The Role of Familiarity and Knowledge in Consumer Behavior

C. Whan Park, Publishers

Paperback

Current price ₹7,476
Original price ₹8,710
Original price ₹8,710
Original price ₹8,710
(-14%)
₹7,476
Current price ₹7,476

• Author(s): C. Whan Park | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a consumer...

View full details

Werden die Bewertungen der FSK den jeweiligen Altersgruppen gerecht und werden diese von Verbrauchern als richtig oder falsch eingestuft?: Eine empiri

Matthias Schömer

Paperback

Current price ₹2,380
Original price ₹2,735
Original price ₹2,735
Original price ₹2,735
(-13%)
₹2,380
Current price ₹2,380

• Author(s): Matthias Schömer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 98,00 %, ( Middlesex University in Lo...

View full details

Emotionen in der Werbung nach aktuellen werbe-psychologischen Erkenntnissen: Eine kritische Evaluation des Analysemodells von Erika Woll zu Erlebnisse

Anonymous

Paperback

Current price ₹6,046
Original price ₹6,895
Original price ₹6,895
Original price ₹6,895
(-12%)
₹6,046
Current price ₹6,046

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralBachelorarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Sprache: Deutsch, Abstract: Ziel der vorliege...

View full details

Recent Work on Consumer Information Processing

James R. Bettman, Vibrant Publishers

Paperback

Current price ₹7,457
Original price ₹8,710
Original price ₹8,710
Original price ₹8,710
(-14%)
₹7,457
Current price ₹7,457

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralRecent Work on Consumer Information Processing presents a curated collection of James R...

View full details

Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action

Gordon Foxall

Hardcover

Current price ₹11,876
Original price ₹18,270
Original price ₹18,270
Original price ₹18,270
(-35%)
₹11,876
Current price ₹11,876

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContext and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particul...

View full details

Comportamento do consumidor em relação aos produtos de marketing ecológico

Kishore Kumar

Paperback

Current price ₹6,265
Original price ₹7,143
Original price ₹7,143
Original price ₹7,143
(-12%)
₹6,265
Current price ₹6,265

• Author(s): Kishore Kumar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Production & Operations ManagementA prote��o ambiental � uma tarefa importante na era atual. A informa��o recente sobr...

View full details

Methoden und Grenzen aktueller Verbraucherpanel am Praxisbeispiel des GfK Behavior Scans in Haßloch

Julia Göthe

Paperback

Current price ₹4,438
Original price ₹5,199
Original price ₹5,199
Original price ₹5,199
(-15%)
₹4,438
Current price ₹4,438

• Author(s): Julia Göthe • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: Marketing - GeneralOhne Marktforschung wären die Unternehmen blind im Bezug auf die Wünsche und Bedürfnisse der Konsumen...

View full details

Konsumentenverhalten: Entwicklung, Abhängigkeiten, Möglichkeiten

Gerold Behrens

Paperback

Current price ₹3,432
Original price ₹5,280
Original price ₹5,280
Original price ₹5,280
(-35%)
₹3,432
Current price ₹3,432

• Author(s): Gerold Behrens • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - ResearchKonsumentenverhalten ist ein zentrales Fach der verhaltensorientierten Betriebs- wirtschaftslehre. Die hierzu veröffentlichte...

View full details

Consumer Behavior: Empirical Research

Jagdish Sheth

Hardcover

Current price ₹9,135
Original price ₹10,660
Original price ₹10,660
Original price ₹10,660
(-14%)
₹9,135
Current price ₹9,135

• Author(s): Jagdish Sheth • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchLegend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior: Empirical Research is...

View full details