Search results for “[Subject: consumer-behavior]”

• Author(s): Dominika Maison • Publisher: Springer • Publisher Imprint: Springer • BISAC: Finance - GeneralFrom the Back CoverThis book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors su...

• Author(s): Madeleine Hartleff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Sprache: De...

• Author(s): Shubha Ranjan Dutta • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralJ'ai l'immense plaisir de présenter à mes chers lecteurs la première édition du livre "Consumer Behavior". ...

• Author(s): Daniel R. Schmutzer • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralDer zentrale Themenkomplex dieser Studie ist die Konzeption und Durchführung einer Kundenbefragung in Getränkemärkten...

• Author(s): Ruby Roy Dholakia • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them...

• Author(s): Velavan Muthiyah | Badrinath Venkatraman • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralQuesto testo � stato concepito per soddisfare le esigenze degli studenti e della comunit� di ...

• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralToday's food and agricultural consumers are driven by mor...

• Author(s): D. Asch • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: CommerceThe new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be...

• Author(s): Rajagopal | Raquel Castaño • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchSuccess in the business world is not strictly reliant on producing valuable and in-demand...

• Author(s): Jens Magdanz • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Die Diskussion über den demographischen Wandel, der Situation einer schrumpfenden und gleichzeitig älter werdenden Bevölker...

• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralIn India, il latte viene prodotto in massa e quindi lo sviluppo del settore lattiero-caseario av...

• Author(s): Hasret Aktaş | Göksel Şimşek • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der W • BISAC: Computer ScienceThe customer was conceptualized as an individual who ...

• Author(s): Naresh K. Malhotra | Russell W. Belk • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchIn spite of, and because of, the attention recently paid to "big data" and the ...

• Author(s): Klaus-Peter Wiedmann | Holger Buxel | Tobias Frenzel • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralDiese praxisorientierte Einf�hrung gibt in kompakter Weise einen systematischen Einblick i...

• Author(s): Shawna Suckow • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Sales & Selling - ManagementThink about your journey from March 2020 until now. How many times have your priorities and your...

• Author(s): Faisal Jamil • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDescription of the book "The Psychology of Consumer Behavior: Understanding What Drives FMCG Purchases...

• Author(s): Lilly Sarisakal • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,5, Hochschule für angewandtes Managemen...

• Author(s): Michael E. Smith • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralWhile many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavio...

• Author(s): Kit Yarrow • Publisher: Jossey-Bass • Publisher Imprint: Jossey-Bass • BISAC: Consumer Behavior - GeneralTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology...

• Author(s): Angelin Close Scheinbaum • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralSocial media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers be...

• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - General

• Author(s): Edward P. Krugman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Cons...

• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - General

• Author(s): David Brinberg • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchMethodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate...

• Author(s): Anshu Agarwal • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: E-Commerce - GeneralThis research examined the impact of usability guidelines and front-end web site design on consumer aesthetic evaluations of e-commerc...

• Author(s): Vishwajeet Prasad • Publisher: GenNext Publication • Publisher Imprint: GenNext PublicationThis book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a ...

• Author(s): Ian Steedman • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - TheoryStandard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants ...

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchRecent Work on Consumer Information Processing presents a curated collection of James R. Bettm...

• Author(s): Tomasz Zaleskiewicz • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverThis book reviews the latest research from psychology, neuroscience, and behavioral economics evaluating how people make f...

• Author(s): Sharron J. Lennon | Kim K. P. Johnson • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury • Subject: Fashion & Textile • BISAC: Fashion & AccessoriesSocial Psychology of Dress, 2nd Edition presents and explains the major ...

• Author(s): Russell W. Belk • Publisher: Jai Press Inc. • Publisher Imprint: Jai Press Inc. • BISAC: GeneralVolume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and...

• Author(s): Melina Palmer • Publisher: Mango • Publisher Imprint: Mango • BISAC: Social PsychologyUse the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, au...

• Author(s): Cait Lamberton | Derek D. Rucker | Stephen A. Spiller • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Applied PsychologyIn the last two years, consumers have experienced massive change...

• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis ...

• Author(s): John O'Shaughnessy • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Marketing - ResearchWhy People Buy provides an original approach to studying and understanding consumers, showing how to id...

• Author(s): Dr Sudhinder Singh Chowhan | Dr Shilpi Chowhan • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralConsumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how p...