Search results for “[Subject: consumer-behavior]”

• Author(s): Gareth J. Harvey • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for und...

• Author(s): John G. Cross • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - MicroeconomicsThis book develops dynamic economic models using the perspective and analytic framework provided...

• Author(s): Jagdish N. Sheth | Varsha Jain • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital en...

• Author(s): Arthur Asa Berger • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Media StudiesNow in its sixth edition, this book provides an accessible and entertaining overview of...

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the B...

• Author(s): Linda Schiller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule f�r nachhaltige E...

• Author(s): Brian M. Young • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis book approaches consumer psychology from a unique perspective - it covers the entire lifesp...

• Author(s): May Lee Ng • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralZiel dieser Studie war es, Faktoren zu ermitteln, die die Kaufabsicht malaysischer Verbraucher �ber das Internet beeinfl...

• Author(s): Valentina Chkoniya | Ana Oliveira Madsen | Paata Bukhrashvili • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialAnthropology is a science specialized ...

• Author(s): Funk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralNow in a fully revised and updated second edition, this textbook offers a complete introduction ...

• Author(s): Richard P. Bagozzi | Attila Yaprak • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - General

• Author(s): Sujith Jayasooriya | Shamala Kumar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementDas Verst�ndnis des Verbraucherverhaltens ist ein entscheidendes Element bei ...

• Author(s): Helene Viot • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralQuando se trata de escolher uma �nica garrafa de vinho de entre uma vasta gama de escolha numa loja de vi...

• Author(s): Gisela Kopp • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität der Künste Berlin (...

• Author(s): Frederic Charles Petit • Publisher: Yourwriters • Publisher Imprint: Yourwriters • BISAC: Consumer Behavior - GeneralAs the online universe has expanded to dominate all of our lives, businesses have struggled to find a place in the O...

• Author(s): Arthur Asa Berger • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Media StudiesNow in its sixth edition, this book provides an accessible and entertaining overview of...

• Author(s): Rebeca Formiga Figueira | Suzana G. M. Nicolau • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralLe comportement du consommateur a fait l'objet de nombreuses recherches et est ...

• Author(s): Rebecca Illichmann • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General

• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - General

• Author(s): Max Mittelstaedt • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - ResearchKonsumentenpsychologie und Konsumentenverhalten - einfach erklärt!Sie müssen nicht mehr komplizierte und ...

• Author(s): Sara Mohamed • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe increasing popularity of e-commerce and the growth of the internet have revolutionized the exchange of e...

• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralDiese Studie untersucht das Kaufverhalten der Verbraucher w�hrend der Festtage in C...

• Author(s): Martin Günther • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - ResearchFrom the Back CoverOne of the most important tasks of market research is to read market development...

• Author(s): Lorne Tepperman | Nicole Meredith • Publisher: Rock's Mills Press • Publisher Imprint: Rock's Mills Press • BISAC: Consumer Behavior - GeneralThis ground-breaking book provides the clearest, most comprehensive examination of consumer...

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Nanjing University,...

• Author(s): Hans Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchIn modern business practices, marketing dimensions are changi...

• Author(s): Dana Wötzel | Andreas Freijs • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, FOM Hochschule...

• Author(s): Marion Giordan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralEducation in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many pa...

• Author(s): Francis Thomas Juster • Publisher: Princeton University Press • Publisher Imprint: Princeton University Press • BISAC: Economics - TheoryThe author is concerned with whether or not surveys of consumer anticipations can improve predic...

• Author(s): Georg Fassott • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralGeorg Fassott untersucht das internationale Konsumentenverhalten im Internet. Hierzu nutzt er Erken...

• Author(s): Allan Kimmel | Allan J. Kimmel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, b...

• Author(s): John C. Mowen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchIntegrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to moti...

• Author(s): Sarah Steenhaut • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralDid you ever take something in a supermarket without paying for it? Did you ever keep quiet when receiving too much change at the che...

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the B...

• Author(s): Christian Britze • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2007 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, ...

• Author(s): Dominika Maison • Publisher: Springer • Publisher Imprint: Springer • BISAC: Finance - GeneralFrom the Back CoverThis book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors su...