Search results for “[Subject: consumer-behavior]”

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem Solving"Radical" Experiential Views: The Consumption Experience and Customer Value...

• Author(s): Maleeha Samar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralEste livro tem como objetivo investigar o impacto das montras no comportamento de compra dos consumidor...

• Author(s): Linda F. Alwitt • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchProduct, price, promotion and place: these are the four key areas in which marketing influences consumers. This innova...

• Author(s): Yoram(jerry) Wind • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - GeneralWhat drives consumers to make purchasing decisions? How do emotions, culture, and external influences shape their b...

• Author(s): Wayne D. Hoyer • Publisher: South Western Educational Publishing • Publisher Imprint: South Western Educational Publishing • BISAC: Consumer Behavior - GeneralThe popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psych...

• Author(s): Diane M. Phillips • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Marketing - ResearchConsumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Ph...

• Author(s): Roderick J. Brodie • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHow customers and consumer behavior have been changing due to technology and other forces is of prime interest. T...

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Sales & Selling - GeneralUnravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Ma...

• Author(s): Hans C.M. van Trijp • Publisher: Taylor & Francis • Publisher Imprint: PsychologyPress • Subject: Education & Psychology • BISAC: Social PsychologyThis book brings together a large number of divergent scientific disciplines a...

• Author(s): Olaf Sadzio • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, SRH Hochschule Riedlingen, Veranstaltung: Ko...

• Author(s): Donald A. Hantula • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer be...

• Author(s): Phillip Jeksties • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralDie Corona-Krise beschäftigt die Welt seit Dezember 2019. Die Pandemie betrifft die Menschen nicht nur gesundheitlich, sondern auch in i...

• Author(s): Maria Giovanna Onorati • Publisher: Egea Spa - Bocconi University Press • Publisher Imprint: Egea Spa - Bocconi University Press • BISAC: Consumer Behavior - GeneralIn times of great social change and uncertainty, we are less incline...

• Author(s): Monzur Mahmud Hossain | Mohammad Masudul Hassan • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: GeneralO consumidor responderá de acordo com a qualidade do produto, o sabor, a higiene,...

• Author(s): Lutz Herrmann • Publisher: Igel • Publisher Imprint: Igel • BISAC: Marketing - GeneralIn Zeiten eines stetig härteren Wettbewerbs kommt der Kundenbindung eine immer grö ere Bedeutung für Unternehmen zu. Viele Untersuchungen beschäfti...

• Author(s): Ayalla Ruvio | Russell Belk • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by t...

• Author(s): Syeda Sani-E-Zahra Bukhari • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - General

• Author(s): Eugen Rausch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.6, Hochschule Fulda, Sprache: De...

• Author(s): Ahmed J. Obaid | Adriana Burlea-Schiopoiu | Bharat Bhushan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: E-Commerce - GeneralWith the rapid growth of e-commerce, business activities have shifted to web platforms, a...

• Author(s): Ravi Kumar • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 10, Lancaster Univer...

• Author(s): Alexander Bauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Paneurópska vysoká skola, Spr...

• Author(s): Cecilia Solér • Publisher: Taylor & Francis • Publisher Imprint: Taylor & Francis Group • BISAC: Economics - MacroeconomicsWhy do affluent consumers almost automatically acquire new versions or variations of products already ...

• Author(s): Erik Brynjolfsson | Sloan School of Management | Center for Ebusiness@mit • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important...

• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: GeneralL'obiettivo fondamentale di questo studio è approfondire il tema del comportamento del consumatore analizz...

• Author(s): Ana Maria Soares | Maher Georges Elmashhara • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsUnprecedented changes in consumer shopping habits pose major challenges fo...

• Author(s): Andrew Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing rea...

• Author(s): May Lee Ng • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralL'obiettivo di questo studio era determinare i fattori che influenzano l'intenzione di acquisto dei consumatori malesi attra...

• Author(s): Afia Khalid • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Workplace CultureRising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's ...

• Author(s): Roderick J. Brodie | Linda D. Hollebeek | Jodie Conduit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHow customers and consumer behavior have been changing due to technology and other forc...

• Author(s): Richard Stone • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Europe - Great Britain - GeneralThis work has been selected by scholars as being culturally important and is part of the knowledge bas...

• Author(s): Stefan Bauert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 5.0, Universität Liechtenstein, fr...

• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsWhy do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same product...

• Author(s): Aylin Kästner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Otto-Friedrich-Universität Bamberg (Europä...

• Author(s): Regina Schneider • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Université Paris 1 ...

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, FOM Hochschule für Oekonomie & M...