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Der Einfluss von Influencer-Marketing auf das Konsumentenverhalten

Joëlle Armbruster

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₹2,138
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• Author(s): Joëlle Armbruster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Not...

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The Impact of Advertisement on Consumer's Buying Behaviour

Vishal Karavadra

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₹5,663
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• Author(s): Vishal Karavadra • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralMaster's Thesis from the year 2023 in the subject Sociology - Consumption and Advertising, grade: 81%, University of Europe for Ap...

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Consumer Behaviour

Vishwajeet Prasad

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• Author(s): Vishwajeet Prasad • Publisher: GenNext Publication • Publisher Imprint: GenNext PublicationThis book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a ...

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Consumer Behavior

Ariana Nelson

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₹12,353
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• Author(s): Ariana Nelson • Publisher: Murphy & Moore Publishing • Publisher Imprint: Murphy & Moore Publishing • BISAC: Consumer Behavior - GeneralThe applied social science that studies individuals, groups and organizations and their a...

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A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

Emerald Group Publishing Limited

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• Author(s): Emerald Group Publishing Limited • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: E-Commerce - Online TradingA Focus on Consumer Behaviours and Experiences in an Online Shopping Environment...

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Comprendere il comportamento dei consumatori

Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki

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• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLa comprensione del comportamento del consumatore implica l'analisi di div...

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An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels: A Study on Consumer Behaviour

Murali Guruswamy

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• Author(s): Murali Guruswamy • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: Merti, Unive...

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The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences

Alexander Chernev

Hardcover

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• Author(s): Alexander Chernev • Publisher: Cerebellum Press • Publisher Imprint: Cerebellum Press • BISAC: Consumer Behavior - GeneralCreating impactful customer experiences is at the core of a company's business model. However, the principles b...

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Digital Influence on Consumer Habits: Marketing Challenges and Opportunities

Nripendra Singh

Hardcover

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• Author(s): Nripendra Singh • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: E-Commerce - Digital MarketingCustomers are now highly influenced by digital marketing and ease of purchase, level of se...

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Beyond The Consumption Bubble

Karin M. Ekstr÷m, Kay Glans

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• Author(s): Karin M. Ekstr÷m | Kay Glans • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralResearch on consumption can shed light on many fundamental questions, su...

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Sustainable Consumption. Charakteristika und Stand der Forschung

Angelo Sieron

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• Author(s): Angelo Sieron • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, FOM Essen, Hochschule für Oekonomie & ...

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E-Commerce, Marketing, and Consumer Behavior in the AI Era

Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan

Hardcover

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• Author(s): Ahmed J. Obaid | Adriana Burlea-Schiopoiu | Bharat Bhushan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: E-Commerce - GeneralWith the rapid growth of e-commerce, business activities have shifted to web platforms, a...

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GST and Its Aftermath: Is Consumer Really the King?

Debasis Bhattacharya, Govind Bhattacharjee

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• Author(s): Debasis Bhattacharya | Govind Bhattacharjee • Publisher: Sage Publications • Publisher Imprint: Sage Select • Subject: Economics • BISAC: Development - Business DevelopmentA student-friendly textbook covering the fundamentals of soci...

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The Science of Shopping

Kate Hardcastle

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• Author(s): Kate Hardcastle • Publisher: Kogan Page Ltd • Publisher Imprint: Kogan Page Ltd • BISAC: Industries - RetailingIn the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offlin...

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Strategies and Tools for Managing Connected Consumers

Ree C. Ho

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• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...

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E-tailing in India. Customer satisfaction and online consumer buying behaviour

Saumya Mishra

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• Author(s): Saumya Mishra • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, course: Mast...

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Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Ozlen Ozgen

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• Author(s): Ozlen Ozgen • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Media StudiesThe mass production and diversification of media have accelerated the development of popular culture. Thi...

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Neuromarketing in India: Understanding the Indian Consumer

Tanusree Dutta, Manas Kumar Mandal

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• Author(s): Tanusree Dutta | Manas Kumar Mandal • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Management - GeneralHow to understand human behaviour has been a very intriguing question to medicine, computer science, economics, ps...

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Consumer Behavior, an Annotated Bibliography With Special Emphasis on Food

H. Bruce (Horace Bruce) 1920- Bylund

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• Author(s): H. Bruce (Horace Bruce) 1920- Bylund • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base...

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Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction

Peter Burgess

Hardcover

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• Author(s): Peter Burgess • Publisher: Woodhead Publishing • Publisher Imprint: Woodhead Publishing • BISAC: Industrial Design - Packaging Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfactio...

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Konsumenten-Verhalten: Ein Leitfaden zur Analyse der Käuferpsyche

Vivaldo Lombardi

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• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDie Untersuchung des Verbraucherverhaltens zielt darauf ab, mehrere Fragen zu internen und externe...

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Interreligiöses Marketing

Stefan Müller

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• Author(s): Stefan Müller • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Marketing - GeneralReligionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie ...

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Consumer Behavior, an Annotated Bibliography With Special Emphasis on Food

H. Bruce (Horace Bruce) 1920- Bylund

Hardcover

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₹3,114
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• Author(s): H. Bruce (Horace Bruce) 1920- Bylund • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base...

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Multimodale Erlebnisvermittlung Am Point of Sale: Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berücksichtigung Der Wirkungen Von Musik U

Ralph Salzmann, Prof Dr Peter Weinberg

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• Author(s): Ralph Salzmann | Prof Dr Peter Weinberg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralAuf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs...

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The Consistent Consumer Revised and Expanded

Ken Beller, Steve Weiss, Louis Patler

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• Author(s): Ken Beller | Steve Weiss | Louis Patler • Publisher: Lts Press • Publisher Imprint: Lts Press • BISAC: Marketing - ResearchBehavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your n...

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Shopping Addiction: A New Way to Understand Your Shopping Habits

Norah Deay

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• Author(s): Norah Deay • Publisher: Independent Publishing Network • Publisher Imprint: Independent Publishing Network • BISAC: Psychopathology - Compulsive BehaviorYou already know you shouldn't be buying things you don't need. You've tried cut...

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Advertease: The Itch and the Scratch of Advertising

Gupta, Mukul P.

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₹1,364
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• Author(s): Gupta, Mukul P. • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Advertising & PromotionNot having a well-developed body of advertising theory, both theoreticians and practitioners of advertis...

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Consumer Buying Behavior

João Batista Ferreira, Débora L. Amaral

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• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe fundamental aim of this study is to delve deeper into the subject of consumer behavior b...

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Comportamento dei consumatori durante le festività

Pallavur Raman Brinda Kalyani, Merin Annancia

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• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralQuesto studio esamina il comportamento d'acquisto dei consumatori durante le festivit� ...

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At the core: Metaphors and Preference Consistency

David Busse

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• Author(s): David Busse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Otto-von-Gue...

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How does web design affect consumers' trust in online shopping?

Julia Petker

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• Author(s): Julia Petker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralScientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen...

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Comportamento del consumatore

R. Vettriselvan, S. Michael

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• Author(s): R. Vettriselvan | S. Michael • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLo shopping online è il processo di acquisto di beni e servizi da commercianti che vendono su Internet gra...

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Comportamento do consumidor

R. Vettriselvan, S. Michael

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• Author(s): R. Vettriselvan | S. Michael • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralAs compras em linha são o processo de aquisição de bens e serviços a comerciantes que ve...

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Impact of User-Generated Content on Consumer Trust and Purchase Intent

A. Dineshkarthik, L. R. Siva Raman

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• Author(s): A. Dineshkarthik | L. R. Siva Raman • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralUser-generated content (also known as or consumer-generated content) is...

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E-commerce aus Verbrauchersicht

Sandra Gröll

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• Author(s): Sandra Gröll • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Zusammenfassung: Der Begriff Electronic Commerce findet Verwendung für eine Vielzahl von bequemen Beschaffungsmöglichkeiten...

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Das Verbraucherverhalten verstehen

Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki

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Current price ₹5,660
Original price ₹6,452
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• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Verbraucherverhalten zu verstehen bedeutet, verschiedene verhalten...

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