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Products
Der Einfluss von Influencer-Marketing auf das Konsumentenverhalten
Joëlle Armbruster
Paperback
• Author(s): Joëlle Armbruster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Not...
View full detailsThe Impact of Advertisement on Consumer's Buying Behaviour
Vishal Karavadra
Paperback
• Author(s): Vishal Karavadra • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralMaster's Thesis from the year 2023 in the subject Sociology - Consumption and Advertising, grade: 81%, University of Europe for Ap...
View full detailsConsumer Behaviour
Vishwajeet Prasad
Hardcover
• Author(s): Vishwajeet Prasad • Publisher: GenNext Publication • Publisher Imprint: GenNext PublicationThis book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a ...
View full detailsConsumer Behavior
Ariana Nelson
Hardcover
• Author(s): Ariana Nelson • Publisher: Murphy & Moore Publishing • Publisher Imprint: Murphy & Moore Publishing • BISAC: Consumer Behavior - GeneralThe applied social science that studies individuals, groups and organizations and their a...
View full detailsA Focus on Consumer Behaviours and Experiences in an Online Shopping Environment
Emerald Group Publishing Limited
Paperback
• Author(s): Emerald Group Publishing Limited • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: E-Commerce - Online TradingA Focus on Consumer Behaviours and Experiences in an Online Shopping Environment...
View full detailsComprendere il comportamento dei consumatori
Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki
Paperback
• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLa comprensione del comportamento del consumatore implica l'analisi di div...
View full detailsAn Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels: A Study on Consumer Behaviour
Murali Guruswamy
Paperback
• Author(s): Murali Guruswamy • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: Merti, Unive...
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The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences
The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences
Alexander Chernev
Hardcover
• Author(s): Alexander Chernev • Publisher: Cerebellum Press • Publisher Imprint: Cerebellum Press • BISAC: Consumer Behavior - GeneralCreating impactful customer experiences is at the core of a company's business model. However, the principles b...
View full detailsDigital Influence on Consumer Habits: Marketing Challenges and Opportunities
Nripendra Singh
Hardcover
• Author(s): Nripendra Singh • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: E-Commerce - Digital MarketingCustomers are now highly influenced by digital marketing and ease of purchase, level of se...
View full detailsBeyond The Consumption Bubble
Karin M. Ekstr÷m, Kay Glans
Paperback
• Author(s): Karin M. Ekstr÷m | Kay Glans • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralResearch on consumption can shed light on many fundamental questions, su...
View full detailsSustainable Consumption. Charakteristika und Stand der Forschung
Angelo Sieron
Paperback
• Author(s): Angelo Sieron • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, FOM Essen, Hochschule für Oekonomie & ...
View full detailsE-Commerce, Marketing, and Consumer Behavior in the AI Era
Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan
Hardcover
• Author(s): Ahmed J. Obaid | Adriana Burlea-Schiopoiu | Bharat Bhushan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: E-Commerce - GeneralWith the rapid growth of e-commerce, business activities have shifted to web platforms, a...
View full detailsGST and Its Aftermath: Is Consumer Really the King?
Debasis Bhattacharya, Govind Bhattacharjee
Paperback
• Author(s): Debasis Bhattacharya | Govind Bhattacharjee • Publisher: Sage Publications • Publisher Imprint: Sage Select • Subject: Economics • BISAC: Development - Business DevelopmentA student-friendly textbook covering the fundamentals of soci...
View full detailsThe Science of Shopping
Kate Hardcastle
Paperback
• Author(s): Kate Hardcastle • Publisher: Kogan Page Ltd • Publisher Imprint: Kogan Page Ltd • BISAC: Industries - RetailingIn the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offlin...
View full detailsStrategies and Tools for Managing Connected Consumers
Ree C. Ho
Paperback
• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...
View full detailsE-tailing in India. Customer satisfaction and online consumer buying behaviour
Saumya Mishra
Paperback
• Author(s): Saumya Mishra • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, course: Mast...
View full detailsHandbook of Research on Consumption, Media, and Popular Culture in the Global Age
Ozlen Ozgen
Hardcover
• Author(s): Ozlen Ozgen • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Media StudiesThe mass production and diversification of media have accelerated the development of popular culture. Thi...
View full detailsNeuromarketing in India: Understanding the Indian Consumer
Tanusree Dutta, Manas Kumar Mandal
Hardcover
• Author(s): Tanusree Dutta | Manas Kumar Mandal • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Management - GeneralHow to understand human behaviour has been a very intriguing question to medicine, computer science, economics, ps...
View full detailsConsumer Behavior, an Annotated Bibliography With Special Emphasis on Food
H. Bruce (Horace Bruce) 1920- Bylund
Paperback
• Author(s): H. Bruce (Horace Bruce) 1920- Bylund • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base...
View full detailsIntegrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction
Peter Burgess
Hardcover
• Author(s): Peter Burgess • Publisher: Woodhead Publishing • Publisher Imprint: Woodhead Publishing • BISAC: Industrial Design - Packaging Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfactio...
View full detailsKonsumenten-Verhalten: Ein Leitfaden zur Analyse der Käuferpsyche
Vivaldo Lombardi
Paperback
• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDie Untersuchung des Verbraucherverhaltens zielt darauf ab, mehrere Fragen zu internen und externe...
View full detailsInterreligiöses Marketing
Stefan Müller
Paperback
• Author(s): Stefan Müller • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Marketing - GeneralReligionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie ...
View full detailsConsumer Behavior, an Annotated Bibliography With Special Emphasis on Food
H. Bruce (Horace Bruce) 1920- Bylund
Hardcover
• Author(s): H. Bruce (Horace Bruce) 1920- Bylund • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base...
View full detailsMultimodale Erlebnisvermittlung Am Point of Sale: Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berücksichtigung Der Wirkungen Von Musik U
Ralph Salzmann, Prof Dr Peter Weinberg
Paperback
• Author(s): Ralph Salzmann | Prof Dr Peter Weinberg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralAuf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs...
View full detailsThe Consistent Consumer Revised and Expanded
Ken Beller, Steve Weiss, Louis Patler
Paperback
• Author(s): Ken Beller | Steve Weiss | Louis Patler • Publisher: Lts Press • Publisher Imprint: Lts Press • BISAC: Marketing - ResearchBehavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your n...
View full detailsShopping Addiction: A New Way to Understand Your Shopping Habits
Norah Deay
Paperback
• Author(s): Norah Deay • Publisher: Independent Publishing Network • Publisher Imprint: Independent Publishing Network • BISAC: Psychopathology - Compulsive BehaviorYou already know you shouldn't be buying things you don't need. You've tried cut...
View full detailsAdvertease: The Itch and the Scratch of Advertising
Gupta, Mukul P.
Paperback
• Author(s): Gupta, Mukul P. • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Advertising & PromotionNot having a well-developed body of advertising theory, both theoreticians and practitioners of advertis...
View full detailsConsumer Buying Behavior
João Batista Ferreira, Débora L. Amaral
Paperback
• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe fundamental aim of this study is to delve deeper into the subject of consumer behavior b...
View full detailsComportamento dei consumatori durante le festività
Pallavur Raman Brinda Kalyani, Merin Annancia
Paperback
• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralQuesto studio esamina il comportamento d'acquisto dei consumatori durante le festivit� ...
View full detailsAt the core: Metaphors and Preference Consistency
David Busse
Paperback
• Author(s): David Busse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Otto-von-Gue...
View full detailsHow does web design affect consumers' trust in online shopping?
Julia Petker
Paperback
• Author(s): Julia Petker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralScientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen...
View full detailsComportamento del consumatore
R. Vettriselvan, S. Michael
Paperback
• Author(s): R. Vettriselvan | S. Michael • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLo shopping online è il processo di acquisto di beni e servizi da commercianti che vendono su Internet gra...
View full detailsComportamento do consumidor
R. Vettriselvan, S. Michael
Paperback
• Author(s): R. Vettriselvan | S. Michael • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralAs compras em linha são o processo de aquisição de bens e serviços a comerciantes que ve...
View full detailsImpact of User-Generated Content on Consumer Trust and Purchase Intent
A. Dineshkarthik, L. R. Siva Raman
Paperback
• Author(s): A. Dineshkarthik | L. R. Siva Raman • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralUser-generated content (also known as or consumer-generated content) is...
View full detailsE-commerce aus Verbrauchersicht
Sandra Gröll
Paperback
• Author(s): Sandra Gröll • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Zusammenfassung: Der Begriff Electronic Commerce findet Verwendung für eine Vielzahl von bequemen Beschaffungsmöglichkeiten...
View full detailsDas Verbraucherverhalten verstehen
Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki
Paperback
• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Verbraucherverhalten zu verstehen bedeutet, verschiedene verhalten...
View full details