Search results for “[Subject: consumer-behavior]”

• Author(s): Jagdish N. Sheth | Balaji C. Krishnan • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management

• Author(s): Ozlen Ozgen • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Media StudiesThe mass production and diversification of media have accelerated the development of popular culture. Thi...

• Author(s): Ana Maria Soares | Maher Georges Elmashhara • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralUnprecedented changes in consumer shopping habits pose major chal...

• Author(s): George P. Moschis • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book examines consumer behavior using the "life course" paradigm, a multidisciplinary framework for stu...

• Author(s): Cele Otnes • Publisher: Popular Press • Publisher Imprint: Popular Press • BISAC: Customs & TraditionsFrom the Back CoverGift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communi...

• Author(s): S. Finlay • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Banks & BankingA guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and ...

• Author(s): Dr Shubhendu Shekher Shukla | Dr Saurabh Bajpai | Ruchita Chauhan Anuranjita Dixit • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: LeadershipIn an era marked by rapid technological change, globalization, and evol...

• Author(s): Ada Maria Barone • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Computer Science and Information Technology • BISAC: Consumer Behavior - GeneralFrom the Back CoverThe development of several AI solutions has revoluti...

• Author(s): Emilio Morales • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionIn 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro's government reluctantly institute...

• Author(s): Katie Hart • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralDevelop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your profe...

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Management ScienceConsumer Information Processing: Decision Making by James R. Bettman provides a pioneering explo...

• Author(s): Carroll Ferguson • Publisher: Clanrye International • Publisher Imprint: Clanrye International • BISAC: Consumer Behavior - GeneralThe study of individuals, groups or organizations, and the activities that are associated with the pur...

• Author(s): Hal MacFie • Publisher: Woodhead Publishing • Publisher Imprint: Woodhead Publishing • BISAC: Food Science - GeneralConsumer acceptance is the key to successful food products. It is vital, therefore, that product development strategi...

• Author(s): Cathrine V. Jansson-Boyd • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis unique handbook maps the growing field of consumer psychology in its increasingly global context. With...

• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of ...

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...

• Author(s): Trevor A. Smith | Kenroy C. Wedderburn • Publisher: Lexington Books • Publisher Imprint: Lexington Books • BISAC: Psychopathology - Compulsive BehaviorCompulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents ...

• Author(s): Robert C. Webb • Publisher: Springer • Publisher Imprint: Springer • BISAC: Developmental - ChildAn unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fas...

• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...

• Author(s): Senay Sabah • Publisher: Intechopen • Publisher Imprint: Intechopen • BISAC: Marketing - GeneralNo time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perf...

• Author(s): Cele C. Otnes | Tina M. Lowrey • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Marketing - GeneralAn interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why &...

• Author(s): Claudia Mennicken • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Management - GeneralThe objective of this book is to contribute to the role that consumer behaviour research plays as a well established researc...

• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...

• Author(s): Pablo Ibarreche • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - General Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology. Tr...

• Author(s): S M A Moin • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchDrawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of ...

• Author(s): Brian Solis • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralFrom the Back CoverIt's a new era of business and consumerism--and you play a role in defining it Today's biggest trends--the mobile web, s...

• Author(s): Barry Krissoff • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneralConsumers have always been concerned about the quality, and particularly the safety, of the foods they eat. In recent years this concern has taken on ...

• Author(s): Michael R. Solomon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is ess...

• Author(s): Peter M. Guadagni | John D. C. Little • Publisher: Hutson Street Press • Publisher Imprint: Hutson Street Press • BISAC: Marketing - GeneralThis work presents "A Logit Model of Brand Choice Calibrated on Scanner Data." It explores th...

• Author(s): Richard H. Thaler • Publisher: Yale University Press • Publisher Imprint: Yale University Press • BISAC: Consumer Behavior - GeneralAn updated and refreshed edition of the groundbreaking book that shows how people can be nudged towar...

• Author(s): Ingrid M. Martin • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunc...

• Author(s): Richard L. Oliver • Publisher: Taylor & Francis • Publisher Imprint: M.E. Sharpe • BISAC: Customer RelationsDesigned for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive tex...

• Author(s): Bernd Schmitt • Publisher: St. Martins Press-3pl • Publisher Imprint: St. Martins Press-3pl • BISAC: Consumer Behavior - GeneralEvery business knows that the best customer is a happy customer. They return again and again, bring their...

• Author(s): J. D. Forbes • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, based on extensive original research, traces the development of the consumer interest . It examines the impa...

• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralMethods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most infl...

• Author(s): Jing Jian Xiao • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - GeneralFrom the Back CoverThis timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Res...