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Products
Transgenerational Marketing: Evolution, Expansion, and Experience
Rajagopal
Paperback
• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back Cover"...discussing critically the evolution of marketing scholarship and linking it to contemporary marketing practice...
View full detailsEconomics and Consumer Behavior
Agnus Deaton, John Muellbauer, Angus Deaton
Paperback
• Author(s): Agnus Deaton | John Muellbauer | Angus Deaton • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Marketing - ResearchThis classic text has introduced generations of students to the econom...
View full detailsIrresistible Empire: America's Advance Through Twentieth-Century Europe
Victoria de Grazia
Paperback
• Author(s): Victoria de Grazia • Publisher: Belknap Press • Publisher Imprint: Belknap Press • BISAC: United States - 20th CenturyThe most significant conquest of the 20th century may have been the triumph of American consumer society over Europ...
View full detailsThe Luxury Market in Brazil: Market Opportunities and Potential
C. Diniz
Paperback
• Author(s): C. Diniz • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThe Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses th...
View full detailsMarketing Research Survey of Smoking Habits and Brand Preferences
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know...
View full detailsDer japanische Werbemarkt in einer sich ändernden Medienlandschaft
Tolga Sert
Paperback
• Author(s): Tolga Sert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,3...
View full detailsConsumer Citizen
Ethan Porter
Paperback
• Author(s): Ethan Porter • Publisher: Oxford Univ PR • Publisher Imprint: Oxford Univ PR • BISAC: Civics & CitizenshipCitizens are asked to buy, and asked to consider to buy, goods of all sizes and all prices, nearly all of the time. Appeals...
View full detailsConsumer Insights: Findings from Behavioral Research
Joseph W. Alba Editor
Paperback
• Author(s): Joseph W. Alba Editor • Publisher: Marketing Science Institute • Publisher Imprint: Marketing Science Institute • BISAC: Consumer Behavior - GeneralWith profound changes in the marketing landscape, the question for researchers and ma...
View full detailsCognitive Film and Media Ethics
Wyatt Moss-Wellington
Paperback
• Author(s): Wyatt Moss-Wellington • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: Film - History & CriticismCognitive Film and Media Ethics provides a grounding in the use of cognitive sci...
View full detailsDeterminants of Consumer Buying Behaviour
Tezera Alemu, Lemi Waktola
Paperback
• Author(s): Tezera Alemu | Lemi Waktola • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralBy concentrating on Ambo University Woliso Campus students in woliso and using...
View full detailsUnderstanding the Consumer
Isabelle Szmigin
Paperback
• Author(s): Isabelle Szmigin • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - GeneralUnderstanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach....
View full detailsFrederick Douglass's Curious Audiences: Ethos in the Age of the Consumable Subject
Terry Baxter
Paperback
• Author(s): Terry Baxter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: American - African American & BlackThis book attempts to answer a fundamental question: How did Douglass manage to persuade anyone about the e...
View full detailsThe Publisher: Henry Luce and His American Century
Alan Brinkley
Paperback
• Author(s): Alan Brinkley • Publisher: Vintage • Publisher Imprint: Vintage • BISAC: Editors, Journalists, PublishersAcclaimed historian Alan Brinkley gives us a sharply realized portrait of Henry Luce, arguably the most important publisher of t...
View full detailsWahrnehmung und Wahrnehmungsverlauf eines Unternehmens durch die Gesellschaft
Kusum Sooriyabandara
Paperback
• Author(s): Kusum Sooriyabandara • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2022 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 2, SRH Hochschule Riedlingen (Fernho...
View full detailsGrundlagen der Standortpolitik im Einzelhandel: Das Beispiel von Sonnentor Kräuterhandel GesmbH
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesAkademische Arbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...
View full detailsConsumer Behaviour and the Arts: A Marketing Perspective
François Colbert
Paperback
• Author(s): François Colbert • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other ...
View full detailsChildren as Consumers: A Psychological Analysis of the Young People's Market
Adrian Furnham, Barrie Gunter
Paperback
• Author(s): Adrian Furnham | Barrie Gunter • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Developmental - ChildExplores how children become socialised into consumer society, how they respond to advertising, what they like and dis...
View full detailsWohnzimmer statt Kinosaal? Neue Dimensionen der Filmdistribution
Dana Machert
Paperback
• Author(s): Dana Machert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2023 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 1,0, Ruhr-Universität Bochum (Philologie),...
View full detailsCommercial communication through merchandising
Arsène Tshimanga Kalonji
Paperback
• Author(s): Arsène Tshimanga Kalonji • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe study of purchasing behavior can only be relevant if we take into account the nature of the ...
View full detailsConsumer Economics: A Practical Overview: A Practical Overview
Steven Dale Soderlind
Paperback
• Author(s): Steven Dale Soderlind • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsThis work focuses on the service economy, it introduces the fundamentals of markets, consumer choice, financial assessment...
View full detailsFootball For Dummies 6th Edition
Consumer Dummies
Paperback
• Author(s): Consumer Dummies • Publisher: Wiley • Publisher Imprint: Dummies • Subject: Sports and Physical Fitness • BISAC: FootballAbout the Book Are you ready for some football? New stadiums have been built, new stars have been born, and reco...
View full detailsDas Konsumentenverhalten beim Lebensmitteleinkauf unter besonderer Berücksichtigung der Discounter: Eine sozial- und perzeptionsgeographische Untersuc
Gerrit Seul
Paperback
• Author(s): Gerrit Seul • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Der Discounter ist die erfolgreichste Betriebsform des deutschen Lebensmitteleinzelhandels der letzten 20 Jahre. Gegenwärtig...
View full detailsEntwicklung eines Werbepsychologischen Integrationsmodells als Planningtool
Mario Ruckh, Tobias Händler
Paperback
• Author(s): Mario Ruckh | Tobias Händler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität der Künste Berl...
View full detailsConsumer loyalty to electricity suppliers. Factors affecting consumer behaviour
Robert McGuffin
Paperback
• Author(s): Robert McGuffin • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, course: Bachelor of ...
View full detailsThe Sovereign Consumer: A New Intellectual History of Neoliberalism
Niklas Olsen
Paperback
• Author(s): Niklas Olsen • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - GeneralFrom the Back Cover Olsen takes the contemporary analysis of neoliberalism in an exciting and productive new direction by providin...
View full detailsEnabling Technologies für den Waren- und Informationsfluß in der Distributionslogistikkette am Beispiel eines Konsumgüterherstellers
Frank Schuhholz
Paperback
• Author(s): Frank Schuhholz • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Der Konsumgütermarkt in Deutschland durchläuft zur Zeit eine Phase grundlegender Veränderungen. Die Verbraucherseite ist...
View full detailsIl potere dell'argomentazione negli editoriali di moda delle riviste femminili
Márcia Ferreira Schlemper
Paperback
• Author(s): Márcia Ferreira Schlemper • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Linguistics - GeneralM�rcia Ferreira Schlemper � attualmente docente presso un'universit� di San Paolo, dove insegna nei corsi d...
View full detailsInternational Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice
Giovanna Pegan
Paperback
• Author(s): Giovanna Pegan • Publisher: Springer • Publisher Imprint: Springer • BISAC: International - Economics & TradeFrom the Back CoverConsumers in most parts of the world now have global access to products beyond those offered in their...
View full detailsConsumer Society and Ecological Crisis
Leslie M. Meier
Paperback
• Author(s): Leslie M. Meier • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Media StudiesConsumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and clima...
View full detailsNeuromarketing. Effizienteres Marketing durch Emotional Branding?
Konstantin Weisheit
Paperback
• Author(s): Konstantin Weisheit • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyBachelorarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1.0, ...
View full detailsCases in Consumer Behaviour
Gerrit Antonides
Paperback
• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchCases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour...
View full detailsInsights
Nimish Rustagi
Paperback
• Author(s): Nimish Rustagi • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Marketing - ResearchHow to spend your money to be happier? Does being an expert consumer have its pitfalls? Is more choice among products better th...
View full detailsEinfluss von Marken auf den Produkterfolg (Branding)
Nils-Christian Apel
Paperback
• Author(s): Nils-Christian Apel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, N...
View full detailsConsumer Behavior: Empirical Research
Jagdish Sheth, Vibrant Publishers
Paperback
• Author(s): Jagdish Sheth | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - MultilevelLegend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior...
View full detailsConsumer Power: A Digital Revolution
Susan Frederick
Paperback
• Author(s): Susan Frederick • Publisher: Ms. • Publisher Imprint: Ms. • BISAC: GeneralIn Consumer Power: A Digital Revolution, Susan Frederick introduces the concept of "partnering" and explains how anyone can create a cumulative passive income ...
View full detailsRestschuldbefreiung natürlicher Personen in der Insolvenz. Rechtslage und Reform
Richard Jacob
Paperback
• Author(s): Richard Jacob • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Civil LawStudienarbeit aus dem Jahr 2014 im Fachbereich Jura - Zivilrecht / BGB AT / Schuldrecht / Sachenrecht, Note: 12 Punkte, Johann Wolfgang Goethe-...
View full details