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Transgenerational Marketing: Evolution, Expansion, and Experience

Rajagopal

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₹11,017
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• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back Cover"...discussing critically the evolution of marketing scholarship and linking it to contemporary marketing practice...

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Economics and Consumer Behavior

Agnus Deaton, John Muellbauer, Angus Deaton

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• Author(s): Agnus Deaton | John Muellbauer | Angus Deaton • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Marketing - ResearchThis classic text has introduced generations of students to the econom...

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Irresistible Empire: America's Advance Through Twentieth-Century Europe

Victoria de Grazia

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• Author(s): Victoria de Grazia • Publisher: Belknap Press • Publisher Imprint: Belknap Press • BISAC: United States - 20th CenturyThe most significant conquest of the 20th century may have been the triumph of American consumer society over Europ...

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The Luxury Market in Brazil: Market Opportunities and Potential

C. Diniz

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• Author(s): C. Diniz • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThe Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses th...

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Marketing Research Survey of Smoking Habits and Brand Preferences

Anonymous

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₹3,276
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• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know...

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Der japanische Werbemarkt in einer sich ändernden Medienlandschaft

Tolga Sert

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₹3,319
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• Author(s): Tolga Sert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,3...

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Consumer Citizen

Ethan Porter

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₹2,443
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• Author(s): Ethan Porter • Publisher: Oxford Univ PR • Publisher Imprint: Oxford Univ PR • BISAC: Civics & CitizenshipCitizens are asked to buy, and asked to consider to buy, goods of all sizes and all prices, nearly all of the time. Appeals...

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Consumer Insights: Findings from Behavioral Research

Joseph W. Alba Editor

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₹2,992
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• Author(s): Joseph W. Alba Editor • Publisher: Marketing Science Institute • Publisher Imprint: Marketing Science Institute • BISAC: Consumer Behavior - GeneralWith profound changes in the marketing landscape, the question for researchers and ma...

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Cognitive Film and Media Ethics

Wyatt Moss-Wellington

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• Author(s): Wyatt Moss-Wellington • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: Film - History & CriticismCognitive Film and Media Ethics provides a grounding in the use of cognitive sci...

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Determinants of Consumer Buying Behaviour

Tezera Alemu, Lemi Waktola

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₹4,100
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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralBy concentrating on Ambo University Woliso Campus students in woliso and using...

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Understanding the Consumer

Isabelle Szmigin

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• Author(s): Isabelle Szmigin • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - GeneralUnderstanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach....

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Frederick Douglass's Curious Audiences: Ethos in the Age of the Consumable Subject

Terry Baxter

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• Author(s): Terry Baxter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: American - African American & BlackThis book attempts to answer a fundamental question: How did Douglass manage to persuade anyone about the e...

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The Publisher: Henry Luce and His American Century

Alan Brinkley

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Original price ₹2,191
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• Author(s): Alan Brinkley • Publisher: Vintage • Publisher Imprint: Vintage • BISAC: Editors, Journalists, PublishersAcclaimed historian Alan Brinkley gives us a sharply realized portrait of Henry Luce, arguably the most important publisher of t...

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Wahrnehmung und Wahrnehmungsverlauf eines Unternehmens durch die Gesellschaft

Kusum Sooriyabandara

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Original price ₹2,205
Original price ₹2,205
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• Author(s): Kusum Sooriyabandara • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2022 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 2, SRH Hochschule Riedlingen (Fernho...

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Grundlagen der Standortpolitik im Einzelhandel: Das Beispiel von Sonnentor Kräuterhandel GesmbH

Anonymous

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Original price ₹3,783
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesAkademische Arbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...

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Consumer Behaviour and the Arts: A Marketing Perspective

François Colbert

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Original price ₹6,785
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• Author(s): François Colbert • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other ...

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Children as Consumers: A Psychological Analysis of the Young People's Market

Adrian Furnham, Barrie Gunter

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Original price ₹8,148
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• Author(s): Adrian Furnham | Barrie Gunter • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Developmental - ChildExplores how children become socialised into consumer society, how they respond to advertising, what they like and dis...

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Wohnzimmer statt Kinosaal? Neue Dimensionen der Filmdistribution

Dana Machert

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• Author(s): Dana Machert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2023 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 1,0, Ruhr-Universität Bochum (Philologie),...

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Commercial communication through merchandising

Arsène Tshimanga Kalonji

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• Author(s): Arsène Tshimanga Kalonji • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe study of purchasing behavior can only be relevant if we take into account the nature of the ...

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Consumer Economics: A Practical Overview: A Practical Overview

Steven Dale Soderlind

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• Author(s): Steven Dale Soderlind • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsThis work focuses on the service economy, it introduces the fundamentals of markets, consumer choice, financial assessment...

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Football For Dummies 6th Edition

Consumer Dummies

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Current price ₹1,568
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• Author(s): Consumer Dummies • Publisher: Wiley • Publisher Imprint: Dummies • Subject: Sports and Physical Fitness • BISAC: FootballAbout the Book Are you ready for some football? New stadiums have been built, new stars have been born, and reco...

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Das Konsumentenverhalten beim Lebensmitteleinkauf unter besonderer Berücksichtigung der Discounter: Eine sozial- und perzeptionsgeographische Untersuc

Gerrit Seul

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Original price ₹10,614
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• Author(s): Gerrit Seul • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Der Discounter ist die erfolgreichste Betriebsform des deutschen Lebensmitteleinzelhandels der letzten 20 Jahre. Gegenwärtig...

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Entwicklung eines Werbepsychologischen Integrationsmodells als Planningtool

Mario Ruckh, Tobias Händler

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₹2,144
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• Author(s): Mario Ruckh | Tobias Händler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität der Künste Berl...

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Consumer loyalty to electricity suppliers. Factors affecting consumer behaviour

Robert McGuffin

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Current price ₹5,698
Original price ₹6,655
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• Author(s): Robert McGuffin • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, course: Bachelor of ...

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The Sovereign Consumer: A New Intellectual History of Neoliberalism

Niklas Olsen

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Original price ₹11,299
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₹7,345
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• Author(s): Niklas Olsen • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - GeneralFrom the Back Cover Olsen takes the contemporary analysis of neoliberalism in an exciting and productive new direction by providin...

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Enabling Technologies für den Waren- und Informationsfluß in der Distributionslogistikkette am Beispiel eines Konsumgüterherstellers

Frank Schuhholz

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Current price ₹7,964
Original price ₹9,096
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• Author(s): Frank Schuhholz • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Der Konsumgütermarkt in Deutschland durchläuft zur Zeit eine Phase grundlegender Veränderungen. Die Verbraucherseite ist...

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Il potere dell'argomentazione negli editoriali di moda delle riviste femminili

Márcia Ferreira Schlemper

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₹4,235
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• Author(s): Márcia Ferreira Schlemper • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Linguistics - GeneralM�rcia Ferreira Schlemper � attualmente docente presso un'universit� di San Paolo, dove insegna nei corsi d...

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International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice

Giovanna Pegan

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• Author(s): Giovanna Pegan • Publisher: Springer • Publisher Imprint: Springer • BISAC: International - Economics & TradeFrom the Back CoverConsumers in most parts of the world now have global access to products beyond those offered in their...

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Consumer Society and Ecological Crisis

Leslie M. Meier

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₹1,781
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• Author(s): Leslie M. Meier • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Media StudiesConsumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and clima...

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Neuromarketing. Effizienteres Marketing durch Emotional Branding?

Konstantin Weisheit

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• Author(s): Konstantin Weisheit • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyBachelorarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1.0, ...

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Cases in Consumer Behaviour

Gerrit Antonides

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• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchCases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour...

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Insights

Nimish Rustagi

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Original price ₹1,666
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₹1,554
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• Author(s): Nimish Rustagi • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Marketing - ResearchHow to spend your money to be happier? Does being an expert consumer have its pitfalls? Is more choice among products better th...

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Einfluss von Marken auf den Produkterfolg (Branding)

Nils-Christian Apel

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Current price ₹2,756
Original price ₹3,150
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₹2,756
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• Author(s): Nils-Christian Apel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, N...

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Consumer Behavior: Empirical Research

Jagdish Sheth, Vibrant Publishers

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Current price ₹7,452
Original price ₹8,710
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• Author(s): Jagdish Sheth | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - MultilevelLegend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior...

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Consumer Power: A Digital Revolution

Susan Frederick

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• Author(s): Susan Frederick • Publisher: Ms. • Publisher Imprint: Ms. • BISAC: GeneralIn Consumer Power: A Digital Revolution, Susan Frederick introduces the concept of "partnering" and explains how anyone can create a cumulative passive income ...

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Restschuldbefreiung natürlicher Personen in der Insolvenz. Rechtslage und Reform

Richard Jacob

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Current price ₹2,138
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• Author(s): Richard Jacob • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Civil LawStudienarbeit aus dem Jahr 2014 im Fachbereich Jura - Zivilrecht / BGB AT / Schuldrecht / Sachenrecht, Note: 12 Punkte, Johann Wolfgang Goethe-...

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