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Consumer Brand Relationships: Meaning, Measuring, Managing

M. Fetscherin

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Current price ₹7,345
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Original price ₹11,299
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₹7,345
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• Author(s): M. Fetscherin • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchConsumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what...

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Learning Consumer Behavior

John Lok

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Current price ₹2,058
Original price ₹2,156
Original price ₹2,156
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(-5%)
₹2,058
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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralIn this book, it divides two parts. First part explains how environment factor influences consumer behavioral change and second ...

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Adjectives of evaluation in English ad texts

Anonymous

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Original price ₹3,909
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₹3,423
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Linguistics - GeneralSeminar paper from the year 2018 in the subject English Language and Literature Studies - Linguistics, grade: 90, language: English, ab...

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Vertrauen als Kapital. Markenführung in Unternehmen und unterschiedliche Resistenzpotenziale des Markenvertrauens: Eine kurze Untersuchung aus soziolo

Stefan Herber

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₹2,138
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• Author(s): Stefan Herber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Universität Trier, Sprache: Deutsch, Abstr...

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The Economics Impact of Access versus Ownership. An Analysis of Spotify: A Manifesto For The Digital Age Revolution

Jacob Papageorgiou

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₹2,262
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• Author(s): Jacob Papageorgiou • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralBachelor Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, K...

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Marketing: The Basics

Karl Moore, Niketh Pareek, Marie Parent

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Original price ₹2,609
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₹1,696
Current price ₹1,696

• Author(s): Karl Moore | Niketh Pareek | Marie Parent • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFully updated to reflect the current world of marketing, this book includes all the vital information you nee...

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Consumer Society and the Post-Modern City

David B. Clarke

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₹6,804
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• Author(s): David B. Clarke • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Earth Sciences - GeographyThe fact that we inhabit a consumer society has incredibly far-reaching implications. Working through the often controversial id...

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The Nature of Marketing: Marketing to the Swarm as Well as the Herd

C. Brymer

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• Author(s): C. Brymer • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThe Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building bra...

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Ordinary Consumption

Jukka Groncow

Paperback

Current price ₹4,666
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Original price ₹7,177
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• Author(s): Jukka Groncow • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe sociology of consumption has concentrated unduly on the more spectacular and visual aspects of contempora...

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Consumer Sovereignty and Human Interests

G. Peter Penz

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• Author(s): G. Peter Penz • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - TheoryThis book, published in 1986, addresses questions concerned with a central normative principle in contem...

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Persuasive Imagery: A Consumer Response Perspective

Linda M. Scott

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Current price ₹4,496
Original price ₹6,916
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₹4,496
Current price ₹4,496

• Author(s): Linda M. Scott • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdiscipl...

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Preisbeurteilung bei Kunden von Günstig-Fluglinien: Eine empirische Analyse

Stefan Menden

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Current price ₹11,324
Original price ₹13,279
Original price ₹13,279
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₹11,324
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• Author(s): Stefan Menden • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Problemstellung: Als Ergebnis der Liberalisierung des Luftverkehrs Ende der 1970er Jahre existieren in den USA und später auch in Euro...

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National Brands and Global Markets: An Historical Perspective

Nikolas Glover, David M. Higgins

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Original price ₹5,480
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₹3,562
Current price ₹3,562

• Author(s): Nikolas Glover | David M. Higgins • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economic HistoryBetween Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, ...

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Key Facts: Consumer Law

Jacqueline Martin

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• Author(s): Jacqueline Martin • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: MilitaryKey Facts has been specifically written for students studying Law. It is the essential revision tool for a broad range of law courses from A Lev...

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Consumer Research: Postcards From the Edge

Stephen Brown, Darach Turley

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Current price ₹3,435
Original price ₹4,122
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• Author(s): Stephen Brown | Darach Turley • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and Americ...

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Shop 'Til You Drop: Consumer Behavior and American Culture

Arthur Asa Berger

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Current price ₹4,579
Original price ₹5,495
Original price ₹5,495
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₹4,579
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• Author(s): Arthur Asa Berger • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Marketing - ResearchAre Americans obsessed with shopping? Shop 'til You Drop is a lively look at our...

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Sensory Marketing: How to use the five senses to attract customers

Fabiana Vicente, Tatiana Benites

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• Author(s): Fabiana Vicente | Tatiana Benites • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - General

Brand Mythology: How Brands Shape Modern Myths and the Collective Imagination

Andres Felipe Velasquez Henao, The Ink Company Publishing, Andres Vrant

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Current price ₹2,498
Original price ₹2,810
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• Author(s): Andres Felipe Velasquez Henao | The Ink Company Publishing | Andres Vrant • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralWhat if the logos we recognize, the jingl...

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Food & Your Health: Selected Articles from Consumers' Research Magazine

Beatrice Trum Hunter

Paperback

Current price ₹1,463
Original price ₹1,949
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• Author(s): Beatrice Trum Hunter • Publisher: Basic Health Publications • Publisher Imprint: Basic Health Publications • BISAC: Diet & Nutrition - NutritionSince Consumers' Research Magazine's inception in 1928, readers have been given relia...

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Chinese Consumers: Exploring the World's Largest Demographic

Ashok Sethi

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Original price ₹11,299
Original price ₹11,299
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₹7,345
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• Author(s): Ashok Sethi • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back Cover"China is blazing the trail in technology, and this is transforming consumers and their lives profoundly...

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The Betty Book: A Celebration of a Capable Kind O' Gal

Elizabeth Betty Albright

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Current price ₹1,349
Original price ₹1,564
Original price ₹1,564
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• Author(s): Elizabeth Betty Albright • Publisher: Gallery Books • Publisher Imprint: Gallery Books • BISAC: Topic - Celebrity & Popular CultureFrom the Back CoverThe Betty Book brings bettitude right into your very own home. Anyone can learn...

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Handbook of US Consumer Economics

Andrew Haughwout

Paperback

Current price ₹8,442
Original price ₹14,070
Original price ₹14,070
Original price ₹14,070
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₹8,442
Current price ₹8,442

• Author(s): Andrew Haughwout • Publisher: Academic Press • Publisher Imprint: Academic Press • BISAC: Economics - MicroeconomicsHandbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscap...

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Mediale Repräsentationen des Alters in der Werbung. Welche (stereotypen) Bilder zeichnen die 2000er?

Julia Eydt

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Current price ₹3,645
Original price ₹4,162
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₹3,645
Current price ₹3,645

• Author(s): Julia Eydt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralAkademische Arbeit aus dem Jahr 2018 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Sprache: Deutsch, Abstract: Das Thema Al...

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Die Bestimmung von Marktmacht: Ökonomische Kriterien und kritische Diskussion

Sabrina Jeworrek

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Current price ₹2,256
Original price ₹2,637
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₹2,256
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• Author(s): Sabrina Jeworrek • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralStudienarbeit aus dem Jahr 2009 im Fachbereich BWL - Wirtschaftspolitik, Note: 1,3, Philipps-Universität Marburg, Veranstaltung: S...

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Percepções e a sua influência na seleção de marcas: Um estudo de caso

Vijay Lamba

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Current price ₹4,323
Original price ₹4,934
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• Author(s): Vijay Lamba • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralEste manual destaca a forma como as percepções influenciam a seleção da marca na mente dos consumidores n...

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The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour

Barbara Egger

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Current price ₹6,277
Original price ₹7,301
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₹6,277
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• Author(s): Barbara Egger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiploma Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of...

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The Sociology of Consumption: A Global Approach

Joel Stillerman

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Current price ₹2,320
Original price ₹2,784
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• Author(s): Joel Stillerman • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Sociology - GeneralThe Sociology of Consumption: A Global Approach offers college students, scholars, and interested readers a state-of-the-art over...

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Vogue Kids: eine Studie über den Modekonsum von Kindern

Larissa Maria Ribeiro Da Silva, Dib Karam Junior

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Current price ₹5,397
Original price ₹6,322
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• Author(s): Larissa Maria Ribeiro Da Silva | Dib Karam Junior • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Buch ist eine Studie f�r Textil-, Mode- und Kommunikationsfachleute, um zu ve...

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Insights on Consumer Psychology in the Digital Landscape

Kamel Mouloudj, Ahmed Chemseddine Bouarar

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Current price ₹20,280
Original price ₹24,336
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• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...

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Consumer Theories of Harm: An Economic Approach to Consumer Law Enforcement and Policy Making

Paolo Siciliani

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Current price ₹5,102
Original price ₹6,123
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• Author(s): Paolo Siciliani • Publisher: Hart Publishing • Publisher Imprint: Hart Publishing • BISAC: ConsumerIt has long been thought that fairness in European Consumer Law would be achieved by relying on information as a remedy and expecting ...

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Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges

Saloomeh Tabari

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Original price ₹5,089
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• Author(s): Saloomeh Tabari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis insightful and expert-led volume presents a holistic view of the latest, cutting-edge global...

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Cannabis Et Cannabis CBD

Clement, Murielle Lucie

Paperback

Current price ₹576
Original price ₹752
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• Author(s): Clement, Murielle Lucie • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Consumer GuidesCannabis et cannabis CBD, un ouvrage simple pour comprendre les effets, les dangers, les plaisirs et la légi...

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Jedzenie dla dobra planety

Marte Giæver

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Current price ₹7,916
Original price ₹8,624
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• Author(s): Marte Giæver • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: GeneralWsp�lczesne praktyki produkcji i konsumpcji żywności powodują emisję gaz�w cieplarnianych i innych zanieczyszczeń, przyc...

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The Power of Digital Identity: Winning Customer Trust and Transforming Experience

Rakesh Soni

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Current price ₹1,212
Original price ₹1,689
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₹1,212
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• Author(s): Rakesh Soni • Publisher: Lioncrest Publishing • Publisher Imprint: Lioncrest Publishing • BISAC: Customer RelationsConsumer trust-it's the holy grail for every corporation in today's cybersecurity-focused world. As a C-suite executiv...

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Nudging

Rhys Jones

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Current price ₹2,395
Original price ₹2,529
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• Author(s): Rhys Jones • Publisher: Agenda Publishing • Publisher Imprint: Agenda Publishing • BISAC: Consumer Behavior - GeneralNudging is a controversial technique for changing people's behaviours. It burst into public consciousness in the ear...

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Consumer Behaviour

Michael Solomon

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Current price ₹9,295
Original price ₹9,749
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₹9,295
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• Author(s): Michael Solomon • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited