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Consumer Brain: Neuromarketing, Emotion and Purchase Decision Making

Maria Navarro, Mauro Pena

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Current price ₹4,231
Original price ₹4,832
Original price ₹4,832
Original price ₹4,832
(-12%)
₹4,231
Current price ₹4,231

• Author(s): Maria Navarro | Mauro Pena • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe book explains how neuromarketing uses neuroscience to understand how emotions, memory and ...

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Consumer Insight Prism na platformach OTT

Yagneshkumar Patni, Shamina Ansari

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Current price ₹6,649
Original price ₹7,583
Original price ₹7,583
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₹6,649
Current price ₹6,649

• Author(s): Yagneshkumar Patni | Shamina Ansari • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralConsumer Insight Prism on OTT Platforms to zwięzle, oparte na danych badanie sposobu...

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Food Consumer Science: Theories, Methods and Application to the Western Balkans

Dominique Barjolle

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Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): Dominique Barjolle • Publisher: Springer • Publisher Imprint: Springer • BISAC: Environmental - GeneralFrom the Back CoverThis book explores the main methods, models, and approaches of food consumer science applied to six countries o...

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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Malgorzata Bartosik-Purgat, Nela Filimon

Paperback

Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
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₹3,562
Current price ₹3,562

• Author(s): Malgorzata Bartosik-Purgat | Nela Filimon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - MultilevelThis book offers a holistic perspective of consumer behavior in the 21st century in different European cul...

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Surfing the Cryptocurrency Wave: Decoding the Next Generation of Money

Shubhasish Das

Paperback

₹372
Original price ₹495
Original price ₹495
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Current price ₹372

• Author(s): Shubhasish Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhen you can use your wallet to watch a film or buy a pair of slippers, why choose a book on cryptocurrency? Pay close attention to the...

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Consumer Tribes in Tourism: Contemporary Perspectives on Special-Interest Tourism

Christof Pforr

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Current price ₹11,017
Original price ₹16,949
Original price ₹16,949
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₹11,017
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• Author(s): Christof Pforr • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Hospitality, Travel & TourismFrom the Back CoverThis book adopts a collectivist perspective on special interest tourism consumption, bringin...

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Das Vergnügen des Fanseins

Sirinya Pakditawan

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Current price ₹3,045
Original price ₹3,479
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• Author(s): Sirinya Pakditawan • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 1,5, Universität Hamburg, Sprache: D...

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The Netflix Effect

Dummy author

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Current price ₹455
Original price ₹699
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₹455
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• Author(s): Dummy author • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Acad Indi • Subject: Communication, Mass Media and Journalism

Lived Economies of Default: Consumer Credit, Debt Collection and the Capture of Affect

Joe Deville

Paperback

Current price ₹3,987
Original price ₹6,133
Original price ₹6,133
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• Author(s): Joe Deville • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer credit borrowing - using credit cards, store cards and personal loans - is an important and routine part of man...

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Beni di Consumo: E se il bene di consumo fossi tu?

Federico Gazzetta

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Current price ₹1,386
Original price ₹1,556
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• Author(s): Federico Gazzetta • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer GuidesCosa è necessario?Cosa, invece, è inganno?Beni di consumo è un condensato di informazioni utile ad indagare i...

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Lifestyle advertising in postmodernism - the accepted popular psychology

Alexandra Riepe

Paperback

Current price ₹1,892
Original price ₹2,205
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• Author(s): Alexandra Riepe • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Maps & Road Atlases (see also Reference - Atlases, GazetteerEssay from the year 2011 in the subject Tourism - Miscellaneous, grade: 70% (First), U...

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Applied Consumer Psychology: How to Use Psychological Insights in Marketing

Gareth J. Harvey

Paperback

Current price ₹4,846
Original price ₹5,059
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• Author(s): Gareth J. Harvey • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for und...

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Political Consumerism

Dietlind Stolle, Michele Micheletti

Paperback

Current price ₹5,128
Original price ₹5,200
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• Author(s): Dietlind Stolle | Michele Micheletti • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: GeneralPolitical Consumerism captures the creative ways in which citizens, consumers, and political...

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The Cambridge Handbook of Consumer Psychology

Cait Lamberton, Derek D. Rucker, Stephen A. Spiller

Paperback

Current price ₹8,130
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• Author(s): Cait Lamberton | Derek D. Rucker | Stephen A. Spiller • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Applied PsychologyIn the last two years, consumers have experienced massive change...

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Woosh Things Up A Bit: The Principles of Perception Management

David Rosenberg

Paperback

Current price ₹1,387
Original price ₹1,466
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• Author(s): David Rosenberg • Publisher: David Rosenberg • Publisher Imprint: David Rosenberg • BISAC: Consumer Behavior - GeneralIn world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a pro...

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China's Evolving Consumers

Tom Nunlist

Paperback

Current price ₹1,488
Original price ₹1,568
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• Author(s): Tom Nunlist • Publisher: Earnshaw Books Ltd • Publisher Imprint: Earnshaw Books Ltd • BISAC: Consumer Behavior - GeneralThe rise of China's consumers is the opportunity of the century for many global brands. The past few years have s...

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Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling: A critical and explorator

Ragesh Ragavan Pillai

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Current price ₹5,663
Original price ₹6,615
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• Author(s): Ragesh Ragavan Pillai • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2013 in the subject Business economics - Miscellaneous, University Of Wales Institute, Cardiff...

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Hidden Characteristics. Eine kritische Diskussion über die Rolle des Vertrauens im Green Marketing

Isabell Günl

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Current price ₹3,316
Original price ₹3,871
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• Author(s): Isabell Günl • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Technische Universität Dresde...

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The Revenge of Analog: Real Things and Why They Matter

David Sax

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Current price ₹1,390
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• Author(s): David Sax • Publisher: PublicAffairs • Publisher Imprint: PublicAffairs • BISAC: Social AspectsOne of Michiko Kakutani's (New York Times) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to ...

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Markets For The People: The Consumer's Part (1913)

James William Sullivan

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Current price ₹3,091
Original price ₹3,230
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• Author(s): James William Sullivan • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: EssaysMarkets For The People: The Consumer�������s Part (1913) is a book written by James William Sullivan that explores the ...

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Verbraucherwissenschaften: Rahmenbedingungen, Forschungsfelder Und Institutionen

Peter Kenning, Andreas Oehler, Lucia A. Reisch

Paperback

Current price ₹4,805
Original price ₹7,392
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• Author(s): Peter Kenning | Andreas Oehler | Lucia A. Reisch • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralIn diesem Buch wird das vielf�ltige Themenfeld der Verbraucherwissenschaften wissenschaftl...

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Consumer Culture and the Making of Modern Jewish Identity

Gideon Reuveni

Paperback

Current price ₹4,356
Original price ₹4,420
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• Author(s): Gideon Reuveni • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Europe - GeneralAntisemitic stereotypes of Jews as capitalists have hindered research into the economic dimension of the ...

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Globalism and Consumption

Russell W. Belk, Vibrant Publishers

Paperback

Current price ₹7,469
Original price ₹8,710
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• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralGlobalism and Consumption delves into the complex relationship between globalization and...

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International Consumer Protection: Volume 1

Dennis Campbell

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Current price ₹3,672
Original price ₹5,649
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• Author(s): Dennis Campbell • Publisher: Springer • Publisher Imprint: Springer • BISAC: ConsumerThis text examines the increasingly important area of consumer protection law in an international context. The contributing authors are legal practi...

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Food in the Internet Age

William Aspray

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Current price ₹3,672
Original price ₹5,649
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• Author(s): William Aspray • Publisher: Springer • Publisher Imprint: Springer • BISAC: Information TechnologyThis book examines food in the United States in the age of the Internet. One major theme running through the book is business opportuni...

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Environment How Influences Consumer Behaviors

John Lok

Paperback

Current price ₹1,952
Original price ₹2,058
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• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - General The objective of macroeconomic behavioral methods is to control the short run behavior of an countr...

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Food, Consumers, and the Food Industry: Catastrophe or Opportunity?

Gordon W. Fuller

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Current price ₹5,598
Original price ₹8,612
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• Author(s): Gordon W. Fuller • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • BISAC: Industries - AgribusinessDuring the past, there have been many changes in food availability, production and selection around the world. These ...

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Unterhaltung im Wandel: Vom Angebot zum Rezipienten

Desi Ivanova

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Current price ₹1,887
Original price ₹2,205
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• Author(s): Desi Ivanova • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Rundfunk und Unterhaltung, Note: 2, Ludwig-Maximilians-Universität M...

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The Role of Familiarity and Knowledge in Consumer Behavior

C. Whan Park, Publishers

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Current price ₹7,476
Original price ₹8,710
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• Author(s): C. Whan Park | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a consumer...

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The Eco-Friendly Shopper: Consumer Attitudes Towards Green Purchasing

Zyna Maryland

Paperback

Current price ₹820
Original price ₹1,175
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• Author(s): Zyna Maryland • Publisher: Xenia Onopko • Publisher Imprint: Xenia Onopko • BISAC: Buying & Selling - GeneralMany buyers appear to have only a hazy awareness of the environmental and health benefits of organic foods and products....

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Consumer Economic Wellbeing

Jing Jian Xiao

Paperback

Current price ₹5,141
Original price ₹7,909
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• Author(s): Jing Jian Xiao • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - GeneralFrom the Back CoverThis timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Res...

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Donnez nous notre poison quotidien: Mode d'emploi d'auto-destruction contemporaine

I. A, I. A, Philippe Champagne

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Current price ₹1,699
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• Author(s): I. A | I. A | Philippe Champagne • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Eating Disorders & Body ImageVous pensiez vivre sainement ? Ce livre va ruiner votre journ�e, mais pourra...

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Real Markets and Environmental Change in Kerala, India: A New Understanding of the Impact of Crop Markets on Sustainable Development

Rene Veron

Paperback

Current price ₹2,205
Original price ₹3,392
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• Author(s): Rene Veron • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - GeneralFirst published in 1999, this volume explores the environmental change which is an increasingly serious problem for Third World countries, ...

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Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

María Rodríguez-R Benito

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Current price ₹3,562
Original price ₹5,480
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• Author(s): María Rodríguez-R Benito • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralIn recent years, branded content and entertainment have become standard practice for brands, advertising agencies, ...

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The New Regulation and Governance of Food: Beyond the Food Crisis?

Terry Marsden

Paperback

Current price ₹5,005
Original price ₹7,699
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• Author(s): Terry Marsden • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Sociology - GeneralMajor questions surround who, how, and by what means should the interests of government, the private sector, or consumers hold...

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CE-Kennzeichen an Bauprodukten. Kennzeichnungen und Gütesiegel im Überblick

Selin Kilic

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Current price ₹1,892
Original price ₹2,205
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• Author(s): Selin Kilic • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich Ingenieurwissenschaften - Bauingenieurwesen, Note: 2,0, Hochschule Ostwestfalen-Lippe, Sprache: Deut...

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