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Products
Organisations as messengers of sustainability measurements: The influence of the organisation type on the acceptance of a sustainability measurement a
Celia Bormuth
Paperback
• Author(s): Celia Bormuth • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, course: Sustainability Mangement, language: Eng...
View full detailsGreen Marketing: Opportunity for Innovation
Jacquelyn A. Ottman
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• Author(s): Jacquelyn A. Ottman • Publisher: Booksurge Publishing • Publisher Imprint: Booksurge Publishing • BISAC: Marketing - GeneralHailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book wr...
View full detailsSustainability: Is It Redefining the Notion of Luxury?
Gardetti, Miguel Angel
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• Author(s): Gardetti | Miguel Angel • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Earth-Science/Environment • BISAC: Environmental Science (see also Chemistry - Environmental)From the Back CoverThis book presents and anal...
View full detailsFashion and the Consumer
Jennifer Yurchisin
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• Author(s): Jennifer Yurchisin • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: FashionThis text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to suppor...
View full detailsEthical Consumption: Practices and Identities: A Realist Approach
Yana Manyukhina
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• Author(s): Yana Manyukhina • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Business EthicsThis book engages with the topic of ethical consumption and applies a critical-realist approach to explore the process of becoming and bein...
View full detailsThe Mathematics of Banking and Credit: Consumer Math
Steck-Vaughn Company
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• Author(s): Steck-Vaughn Company • Publisher: Steck-Vaughn • Publisher Imprint: Steck-Vaughn • BISAC: Teaching - Subjects - MathematicsThe Consumer Math series is designed to help consumers understand mathematics as it relates to their everyday ...
View full detailsLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1
Jacob Jacoby, Vibrant Publishers
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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by J...
View full detailsSchockierende Werbung. Wesen und Wirkungsweise
Agnes Trojan
Paperback
• Author(s): Agnes Trojan • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralForschungsarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Freie Universit�t Berlin (M...
View full detailsErfolgsfaktoren von Produktklassikern. Leistungspflege zur Verlängerung des Produktlebenszyklus: Das Erfolgskonzept von langlebigen Produkten wie Magg
Anna-Sophie Bachmann
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• Author(s): Anna-Sophie Bachmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Bayreuth, ...
View full detailsMarkets For The People: The Consumer's Part (1913)
James William Sullivan
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• Author(s): James William Sullivan • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: EssaysMarkets For The People: The Consumer�������s Part is a book written by James William Sullivan and originally published ...
View full detailsQualitative Consumer and Marketing Research The Asian Perspectives and Practices
Nuttavuthisit
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• Author(s): Nuttavuthisit • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis book presents both theoretical research methods and practical uses of qualita...
View full detailsPreis und Qualität als Dimensionen von Kompromissoptionen. Eine empirische Studie
Sebastian Thiel
Paperback
• Author(s): Sebastian Thiel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Augsburg, Sprach...
View full detailsBuy This Book: Studies in Advertising and Consumption
Mica Nava, Andrew Blake, Iain Macrury
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• Author(s): Mica Nava | Andrew Blake | Iain Macrury • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionBuy This Book is an important contribution to the history and understanding of consumption and advertis...
View full detailsWeiterempfehlungen Mit Service-Recovery: Ein Vergleich Zwischen Sender Und Empfänger
Jana Wies
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• Author(s): Jana Wies • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralAuf Basis theoretischer Ansätze leitet Jana Wies Hypothesen zu dem Sender-Empfänger-Vergleich von Weiterempfehlungen mit ...
View full detailsContemporary Issues in Marketing and Consumer Behaviour
Parsons, Elizabeth
Paperback
• Author(s): Parsons | Elizabeth • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - ResearchThis third edition of Contemporary Issues in Marketing and Consumer Behaviour has been r...
View full detailsNew Consumer Culture in China: The Flower Market and New Everyday Consumption
Xi Liu
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• Author(s): Xi Liu • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingThis book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a...
View full detailsVarieties of Political Consumerism: From Boycotting to Buycotting
Carolin V. Zorell
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• Author(s): Carolin V. Zorell • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Political EconomyFrom the Back CoverThis book provides an analysis of the politics of consumption and how the 'educated consumer' plays a vital ...
View full detailsConsumer Behaviour in Pharma and Healthcare Marketing
Dr Sudhinder Singh Chowhan, Dr Shilpi Chowhan
Paperback
• Author(s): Dr Sudhinder Singh Chowhan | Dr Shilpi Chowhan • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralConsumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how p...
View full detailsThe Consumer Insights Handbook: Unlocking Audience Research Methods
Danielle Sarver Coombs
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• Author(s): Danielle Sarver Coombs • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Communication StudiesAt its core, consumer insights research is fun. Fast paced, creative, and ...
View full detailsConsumer Insight Prisma auf OTT-Plattformen
Yagneshkumar Patni, Shamina Ansari
Paperback
• Author(s): Yagneshkumar Patni | Shamina Ansari • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralConsumer Insight Prism on OTT Platforms ist eine pr�zise, datengest�tzte Studie dar�ber, wie Z...
View full detailsAutofocus: Mastering Synthetic Insight
John Calvin Weaver
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• Author(s): John Calvin Weaver • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionThis definitive guide to AI focus groups is a groundbreaking manual for marketers, strategists, ...
View full detailsConsumer Trends and New Product Opportunities in the Food Sector
Klaus G. Grunert
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• Author(s): Klaus G. Grunert • Publisher: Brill Wageningen Academic • Publisher Imprint: Brill Wageningen Academic • BISAC: Industries - AgribusinessThe food sector is changing. Consumers want not only tasty and healthy food products, but produc...
View full detailsDisadvantaged Populations And Technology In Music
Vasileios Yfantis
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• Author(s): Vasileios Yfantis • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer Behavior - GeneralThis is an exploration of the relationship between the di...
View full detailsThe Consumer, Credit and Neoliberalism: Governing the Modern Economy
Christopher Payne
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• Author(s): Christopher Payne • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from t...
View full detailsConsumer Bankruptcy Law: A Practical Guide for Students and Professionals
Alexander Hernandez
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• Author(s): Alexander Hernandez • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Bankruptcy & InsolvencyThis practical and invaluable textbook covers the principles and practice of U.S. consumer bankruptcy law, known as Chapter...
View full detailsConsuming Cultures, Global Perspectives: Historical Trajectories, Transnational Exchanges
John Brewer
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• Author(s): John Brewer • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: Modern - 21st CenturyGlobalization and consumerism are two of the buzzwords of the early twenty-first century. In Consuming Cultures, renowned sch...
View full detailsBrand Management: Co-Creating Meaningful Brands
Michael Beverland
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• Author(s): Michael Beverland • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchIntroducing students to contemporary brand management and innovation with a focus on how companies and consu...
View full detailsNew Consumer Behavior Theories from Japan
Akira Shimizu
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• Author(s): Akira Shimizu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading...
View full detailsCultural Studies and Anti-Consumerism
Sam Binkley
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• Author(s): Sam Binkley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralAnti-consumerism has become a conspicuous part of contemporary activism and popular culture, from 'culture jams' and act...
View full detailsConsumer Protection And Welfare - Role Of VCOs
Siva Prakash Polepalli Medara
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• Author(s): Siva Prakash Polepalli Medara • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementIndia is the second largest populistic country in the worl...
View full detailsThe Psychology of Design: Creating Consumer Appeal
Rajeev Batra
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• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionDesign plays an increasingly larger role today in creating consumer desire for products and liking for commercial messa...
View full detailsConsumers' Cooperation, Volume 8...
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Nabu Press • Publisher Imprint: Nabu Press • BISAC: GeneralThis is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, er...
View full detailsConsumption: A Sociological Analysis
Alan Warde
Paperback
• Author(s): Alan Warde • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Anthropology - Cultural & SocialFrom the Back CoverThis book critically reviews recent social scientific investigations of consumption, a controver...
View full detailsEuropean Consumer Access to Justice Revisited
Stefan Wrbka
Paperback
• Author(s): Stefan Wrbka • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: ConsumerEuropean Consumer Access to Justice Revisited takes into account both procedural and substantive law questions in o...
View full detailsConsumer Behaviour During Festive Season
Pallavur Raman Brinda Kalyani, Merin Annancia
Paperback
• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralThis book examines consumer buying behaviour during festive...
View full detailsComputergestütztes Promotioncontrolling: Konzeption Eines Informationssystems Für Das Controlling Von Konsumgüterpromotions
Dieter Litzinger
Paperback
• Author(s): Dieter Litzinger • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralEine bedeutende Ursache für die geringe Profitabilität von Promotions für Konsumgüter liegt in d...
View full details