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Organisations as messengers of sustainability measurements: The influence of the organisation type on the acceptance of a sustainability measurement a

Celia Bormuth

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₹6,277
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• Author(s): Celia Bormuth • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, course: Sustainability Mangement, language: Eng...

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Green Marketing: Opportunity for Innovation

Jacquelyn A. Ottman

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• Author(s): Jacquelyn A. Ottman • Publisher: Booksurge Publishing • Publisher Imprint: Booksurge Publishing • BISAC: Marketing - GeneralHailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book wr...

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Sustainability: Is It Redefining the Notion of Luxury?

Gardetti, Miguel Angel

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• Author(s): Gardetti | Miguel Angel • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Earth-Science/Environment • BISAC: Environmental Science (see also Chemistry - Environmental)From the Back CoverThis book presents and anal...

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Fashion and the Consumer

Jennifer Yurchisin

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• Author(s): Jennifer Yurchisin • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: FashionThis text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to suppor...

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Ethical Consumption: Practices and Identities: A Realist Approach

Yana Manyukhina

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• Author(s): Yana Manyukhina • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Business EthicsThis book engages with the topic of ethical consumption and applies a critical-realist approach to explore the process of becoming and bein...

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The Mathematics of Banking and Credit: Consumer Math

Steck-Vaughn Company

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₹1,720
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• Author(s): Steck-Vaughn Company • Publisher: Steck-Vaughn • Publisher Imprint: Steck-Vaughn • BISAC: Teaching - Subjects - MathematicsThe Consumer Math series is designed to help consumers understand mathematics as it relates to their everyday ...

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Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1

Jacob Jacoby, Vibrant Publishers

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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by J...

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Schockierende Werbung. Wesen und Wirkungsweise

Agnes Trojan

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• Author(s): Agnes Trojan • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralForschungsarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Freie Universit�t Berlin (M...

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Erfolgsfaktoren von Produktklassikern. Leistungspflege zur Verlängerung des Produktlebenszyklus: Das Erfolgskonzept von langlebigen Produkten wie Magg

Anna-Sophie Bachmann

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• Author(s): Anna-Sophie Bachmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Bayreuth, ...

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Markets For The People: The Consumer's Part (1913)

James William Sullivan

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• Author(s): James William Sullivan • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: EssaysMarkets For The People: The Consumer�������s Part is a book written by James William Sullivan and originally published ...

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Qualitative Consumer and Marketing Research The Asian Perspectives and Practices

Nuttavuthisit

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• Author(s): Nuttavuthisit • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis book presents both theoretical research methods and practical uses of qualita...

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Preis und Qualität als Dimensionen von Kompromissoptionen. Eine empirische Studie

Sebastian Thiel

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• Author(s): Sebastian Thiel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Augsburg, Sprach...

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Buy This Book: Studies in Advertising and Consumption

Mica Nava, Andrew Blake, Iain Macrury

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• Author(s): Mica Nava | Andrew Blake | Iain Macrury • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionBuy This Book is an important contribution to the history and understanding of consumption and advertis...

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Weiterempfehlungen Mit Service-Recovery: Ein Vergleich Zwischen Sender Und Empfänger

Jana Wies

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• Author(s): Jana Wies • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralAuf Basis theoretischer Ansätze leitet Jana Wies Hypothesen zu dem Sender-Empfänger-Vergleich von Weiterempfehlungen mit ...

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Contemporary Issues in Marketing and Consumer Behaviour

Parsons, Elizabeth

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• Author(s): Parsons | Elizabeth • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - ResearchThis third edition of Contemporary Issues in Marketing and Consumer Behaviour has been r...

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New Consumer Culture in China: The Flower Market and New Everyday Consumption

Xi Liu

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• Author(s): Xi Liu • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingThis book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a...

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Varieties of Political Consumerism: From Boycotting to Buycotting

Carolin V. Zorell

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• Author(s): Carolin V. Zorell • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Political EconomyFrom the Back CoverThis book provides an analysis of the politics of consumption and how the 'educated consumer' plays a vital ...

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Consumer Behaviour in Pharma and Healthcare Marketing

Dr Sudhinder Singh Chowhan, Dr Shilpi Chowhan

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• Author(s): Dr Sudhinder Singh Chowhan | Dr Shilpi Chowhan • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralConsumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how p...

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The Consumer Insights Handbook: Unlocking Audience Research Methods

Danielle Sarver Coombs

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• Author(s): Danielle Sarver Coombs • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Communication StudiesAt its core, consumer insights research is fun. Fast paced, creative, and ...

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Consumer Insight Prisma auf OTT-Plattformen

Yagneshkumar Patni, Shamina Ansari

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• Author(s): Yagneshkumar Patni | Shamina Ansari • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralConsumer Insight Prism on OTT Platforms ist eine pr�zise, datengest�tzte Studie dar�ber, wie Z...

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Autofocus: Mastering Synthetic Insight

John Calvin Weaver

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• Author(s): John Calvin Weaver • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionThis definitive guide to AI focus groups is a groundbreaking manual for marketers, strategists, ...

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Consumer Trends and New Product Opportunities in the Food Sector

Klaus G. Grunert

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• Author(s): Klaus G. Grunert • Publisher: Brill Wageningen Academic • Publisher Imprint: Brill Wageningen Academic • BISAC: Industries - AgribusinessThe food sector is changing. Consumers want not only tasty and healthy food products, but produc...

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Disadvantaged Populations And Technology In Music

Vasileios Yfantis

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• Author(s): Vasileios Yfantis • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer Behavior - GeneralThis is an exploration of the relationship between the di...

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The Consumer, Credit and Neoliberalism: Governing the Modern Economy

Christopher Payne

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• Author(s): Christopher Payne • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from t...

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Consumer Bankruptcy Law: A Practical Guide for Students and Professionals

Alexander Hernandez

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Current price ₹5,683
Original price ₹8,743
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• Author(s): Alexander Hernandez • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Bankruptcy & InsolvencyThis practical and invaluable textbook covers the principles and practice of U.S. consumer bankruptcy law, known as Chapter...

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Consuming Cultures, Global Perspectives: Historical Trajectories, Transnational Exchanges

John Brewer

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• Author(s): John Brewer • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: Modern - 21st CenturyGlobalization and consumerism are two of the buzzwords of the early twenty-first century. In Consuming Cultures, renowned sch...

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Brand Management: Co-Creating Meaningful Brands

Michael Beverland

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• Author(s): Michael Beverland • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchIntroducing students to contemporary brand management and innovation with a focus on how companies and consu...

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New Consumer Behavior Theories from Japan

Akira Shimizu

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• Author(s): Akira Shimizu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading...

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Cultural Studies and Anti-Consumerism

Sam Binkley

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• Author(s): Sam Binkley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralAnti-consumerism has become a conspicuous part of contemporary activism and popular culture, from 'culture jams' and act...

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Consumer Protection And Welfare - Role Of VCOs

Siva Prakash Polepalli Medara

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• Author(s): Siva Prakash Polepalli Medara • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementIndia is the second largest populistic country in the worl...

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The Psychology of Design: Creating Consumer Appeal

Rajeev Batra

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• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionDesign plays an increasingly larger role today in creating consumer desire for products and liking for commercial messa...

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Consumers' Cooperation, Volume 8...

Anonymous

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• Author(s): Anonymous • Publisher: Nabu Press • Publisher Imprint: Nabu Press • BISAC: GeneralThis is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, er...

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Consumption: A Sociological Analysis

Alan Warde

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• Author(s): Alan Warde • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Anthropology - Cultural & SocialFrom the Back CoverThis book critically reviews recent social scientific investigations of consumption, a controver...

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European Consumer Access to Justice Revisited

Stefan Wrbka

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• Author(s): Stefan Wrbka • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: ConsumerEuropean Consumer Access to Justice Revisited takes into account both procedural and substantive law questions in o...

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Consumer Behaviour During Festive Season

Pallavur Raman Brinda Kalyani, Merin Annancia

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Current price ₹5,877
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• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralThis book examines consumer buying behaviour during festive...

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Computergestütztes Promotioncontrolling: Konzeption Eines Informationssystems Für Das Controlling Von Konsumgüterpromotions

Dieter Litzinger

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• Author(s): Dieter Litzinger • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralEine bedeutende Ursache für die geringe Profitabilität von Promotions für Konsumgüter liegt in d...

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