Search results for “[subject: consumer]”

• Author(s): Michael Solomon • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited

• Author(s): Jorge Remondes | Sandrina Teixeira • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralDigital transformation is spreading throughout every industry all over the world. Acquiring new technologi...

• Author(s): Torsten Drews • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 1997 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2.7, Martin-Luther-Universi...

• Author(s): Consumer Dummies • Publisher: For Dummies • Publisher Imprint: For Dummies • BISAC: Global Warming & Climate ChangeGet clear about why climate change is so complicated and discover how you can help reverse it More and more freque...

• Author(s): Paul Hackett • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Research & MethodologyQuantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validi...

• Author(s): Carlos Gómez-Corona • Publisher: Springer • Publisher Imprint: Humana • BISAC: Food Science - GeneralThis volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. ...

• Author(s): Elizabeth Chin • Publisher: Duke University Press • Publisher Imprint: Duke University Press • BISAC: EssaysUnconventional and provocative, My Life with Things is Elizabeth Chin's meditation on her relationship with consumer goods an...

• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: General40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. St...

• Author(s): Merryl Harvey • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Nursing - Research & TheoryThis book builds your understanding so you can confidently consume research and conduct your own nurs...

• Author(s): Afia Khalid • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Workplace CultureRising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's ...

• Author(s): Alet Erasmus | Mercy Mpinganjira | Elrie Botha • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: GeneralConsumer Behaviour second edition covers the essential concepts of a subject t...

• Author(s): Jenny Feierabend • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Technische Universität Berlin (Arbeitsl...

• Author(s): Teresa Dinkel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,5, Pädagogische Hochschule Heide...

• Author(s): Norbert Sander • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Forschung und Studien, Note: 1,7, Friedrich-Schiller-Unive...

• Author(s): John O'Shaughnessy • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional i...

• Author(s): Nicole Hennemann • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Sociology - General"Stark. Smart. Sexy." So beschreibt die Lifestyle-Zeitschrift Cosmopolitan ihr redaktionelles Konzept. Doch welche Zielg...

• Author(s): Martin Schiansky • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralEine der innovativsten Werbeformen ist Duftmarketing. Die Anwendung ist sowohl für Gewerbe als auch Industrie von steige...

• Author(s): Christian Klee • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: Marketing - GeneralIn den letzten Jahren haben sich einige Angebotsformen im Online-Handel herausgebildet. Neben vers...

• Author(s): Advocate Dr Amit Dua • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: FinanceEach one of us is a consumer in one way or another. It is important for us to be an aware and informed consumer of goods and services av...

• Author(s): Jennifer R. Scanlon • Publisher: New York University Press • Publisher Imprint: New York University Press • BISAC: Gender StudiesA interdisciplinary collection of readings that answers the question: How do men and women practice cons...

• Author(s): Astrid Skjerven | Lisbeth Løvbak Berg | LIV Merete Nielsen • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Public Policy - Economic PolicyThis book sheds light on the role and impact of sustainability mediation, a tool...

• Author(s): United States Congress House of Represen • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via prin...

• Author(s): Robert James • Publisher: Manchester University Press • Publisher Imprint: Manchester University Press • BISAC: Europe - Great Britain - GeneralThis is a landmark study which examines the film and reading tastes of working-class cons...

• Author(s): Peggy E. Chaudhry • Publisher: Springer • Publisher Imprint: Springer • BISAC: Commercial - GeneralFrom the Back CoverWalk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. ...

• Author(s): Martin König • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralAs a consequence of the ongoing globalization, more and more corporations start to target an international audience. Accordi...

• Author(s): Wang Yanan • Publisher: Paths Publishing Group • Publisher Imprint: Paths Publishing GroupIn China cultural consumption may be defined in terms of the consumption of books, theatre, cinema, art, internal tourism and all cultural and ...

• Author(s): Vijay Kapoor • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: ConsumerIn most instances of petty annoyances it may not be a bad idea to adopt a suitable version of grin-and-bear-it. How...

• Author(s): Serena Dyer • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Visual • BISAC: Consumer Behavior - GeneralThe 18th century has been hailed for its revolution in consumer culture, but Material Literacy in Eighteenth-Century Brita...

• Author(s): Leigh McAlister | Sloan School of Management | James M. Lattin • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis groundbreaking study offers new insights into the behavior of consumers in ...

• Author(s): Sivasamy Ramesh Kumar | Chellappan Velavan | Thangarasu Samsai • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe retail sector in Indi...

• Author(s): Kathy Hamilton • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space ...

• Author(s): Paschal Creation Publication • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDive into the intricate world of consumer behavior with "Inside the Mind of the Buyer:...

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContext and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pa...

• Author(s): Kyle Allison • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Business And EconomicsBecome the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and...

• Author(s): Katharina Koß • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, FOM Ess...

• Author(s): Hester Van Herk • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverThis integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the ...