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Products
Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction
Robert B. Woodruff
Paperback
• Author(s): Robert B. Woodruff • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsIntended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop informat...
View full detailsThe Constant Customer
Rose Sloat
Paperback
• Author(s): Rose Sloat • Publisher: Human Resource Development Press, Inc • Publisher Imprint: Human Resource Development Press, Inc • BISAC: Customer RelationsThese are trying times. The economy has created an environment that forces customers ...
View full detailsThe Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Claes Fornell
Paperback
• Author(s): Claes Fornell • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsIn our service economy, the most important asset is tough to quantify: a company's relationship with its customers. In t...
View full detailsCustomer Care Excellence: How to Create an Effective Customer Focus
Sarah Cook
Paperback
• Author(s): Sarah Cook • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Customer RelationsCustomer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and develop...
View full detailsThe Levels Of Customer Experience: A Guide To Set Companywide Customer Targets: Customer Experience
Norene Telgen
Paperback
• Author(s): Norene Telgen • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Customer RelationsCustomer experience is the interactions and experiences your customer has with your business throughout the en...
View full detailsSocial Customer Relationship Management (Social-CRM) in the Era of Web 4.0
Nedra Bahri Ammari
Paperback
• Author(s): Nedra Bahri Ammari • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Customer RelationsThe advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the...
View full detailsCustomer Relationships: Sales 12.9
Roger Cartwright
Paperback
• Author(s): Roger Cartwright • Publisher: Capstone • Publisher Imprint: Capstone • BISAC: Management - GeneralFrom the Back Cover Fast-track route to understanding the relationship between organizations and the customer chain that contains both ...
View full detailsCustomer Satisfaction: Its Not Just Your Promise, Its Your Business
Anthony Haye
Paperback
• Author(s): Anthony Haye • Publisher: Bryan Service Companies, Inc • Publisher Imprint: Bryan Service Companies, Inc • BISAC: Customer RelationsThis book was written as a first step in the process to empower small businesses to GUARANTEE the sat...
View full detailsAuthentic Customer Centricity
Alkhatani Saad Zafer
Paperback
• Author(s): Alkhatani Saad Zafer • Publisher: Information Age Publishing • Publisher Imprint: Information Age Publishing • BISAC: Customer RelationsThis book offers a breakthrough formula for creating a sustainable customer centric organization,...
View full detailsThe Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill, Jim Alexander
Paperback
• Author(s): Nigel Hill | Jim Alexander • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customer RelationsCustomer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from...
View full detailsKundenbindung und -zufriedenheit. Analyse des Kundenverhaltens der letzten 50 Jahre
Doreen Grittner
Paperback
• Author(s): Doreen Grittner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesAkademische Arbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, ...
View full detailsYour Customer Service Matters: 5 simple steps to a great customer service company
Greg Saladino
Paperback
• Author(s): Greg Saladino • Publisher: GS Books • Publisher Imprint: GS Books • BISAC: Customer RelationsGreat Customer Service is not a given in today's business environment. In order to truly thrive in today's climate you must provide outstand...
View full detailsRevolutionize Your Customer Experience
Colin Shaw
Paperback
• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsIn his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the custome...
View full detailsCustomer Centricity: Why It Is Critical to Your Business and How to Measure It
Evans, MR Gareth
Paperback
• Author(s): Evans, MR Gareth • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Customer RelationsCustomer Centricity enables product and services to be built around the needs and wants of the customer. It is c...
View full detailsThe Customer Support Handbook: How to Create the Ultimate Customer Experience for Your Brand
Jeff Vincent
Paperback
• Author(s): Jeff Vincent • Publisher: Cosupport • Publisher Imprint: Cosupport • BISAC: Customer RelationsHow do you hire the best support team? What's the best use of social media for support and service? Should we apologize for the inconvenien...
View full detailsOrganisational Schizophrenia: Impact on Customer Service Quality
Gopal K. Gureja
Paperback
• Author(s): Gopal K. Gureja • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Customer RelationsWatch the author talk about 'Organisational Schizophrenia: Impact on Customer Service Quality'. ...
View full detailsStrategies and Tools for Managing Connected Consumers
Ree C. Ho
Paperback
• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...
View full detailsCustomer Service Over the Phone: Techniques and Technology for Handling Customers Over the Phone
Stephen Coscia
Paperback
• Author(s): Stephen Coscia • Publisher: CRC Press • Publisher Imprint: CRC Press • BISAC: Customer RelationsExceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, while poor ser...
View full detailsCustomer Experience in Modern Marketing
James Seligman
Paperback
• Author(s): James Seligman • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: Customer RelationsCustomer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, ch...
View full detailsThe Experience Maker(tm): How to Create Remarkable Experiences That Your Customers Can't Wait to Share
Dan Gingiss
Paperback
• Author(s): Dan Gingiss • Publisher: Morgan James Publishing • Publisher Imprint: Morgan James Publishing • BISAC: Customer RelationsThe essential guide to making customer experience the ultimate competitive advantage.
Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
Art Weinstein
Paperback
• Author(s): Art Weinstein • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • BISAC: Customer RelationsFirst Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, an...
View full detailsHow to Improve Service, Increase Profits, & Keep Customers Happy
Eden Rosen
Paperback
• Author(s): Eden Rosen • Publisher: Xlibris • Publisher Imprint: Xlibris • BISAC: Customer Relations
Contact Center Customer Service Excellence: Metrics That Matter!
Ray Roberge
Paperback
• Author(s): Ray Roberge • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Customer RelationsDo you feel as though you are drowning in...
View full detailsScaling Customer Success: Building the Customer Success Center of Excellence
Chitra Madhwacharyula
Paperback
• Author(s): Chitra Madhwacharyula • Publisher: Springer Verlag • Publisher Imprint: Apress • Subject: Business Management • BISAC: Customer RelationsFrom the Back CoverCustomer Success is a relatively a new discipline that focuses on maximizing ...
View full detailsDeep Customer Value: So Gestalten Sie Angebote Und Verträge in Digitalen Kundenbeziehungen Profitabel
Kai Zimmermann, Frank Pensel
Paperback
• Author(s): Kai Zimmermann | Frank Pensel • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Customer RelationsIn diesem Buch erkl�ren Insider und ausgewiesene Experten, was es bedeutet, mit Logik und den richtigen Daten ...
View full detailsSuperior Customer Value: Finding and Keeping Customers in the Now Economy
Art Weinstein
Paperback
• Author(s): Art Weinstein • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Customer RelationsSuperior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a ...
View full detailsThe Connected Customer: The Changing Nature of Consumer and Business Markets
Stefan H.K. Wuyts
Paperback
• Author(s): Stefan H.K. Wuyts • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn today's connected consumer environment, customers are better informed and harder to please, but they also leave...
View full detailsKundengewinnung Und Kundenbindung Bei Presseabonnements: Aktuelle Methoden Und Praktische Erfahrungen
Thomas Breyer-Mayländer, Matthias Keil
Paperback
• Author(s): Thomas Breyer-Mayländer | Matthias Keil • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Sales & Selling - GeneralIn diesem Buch erörtern Branchenexperten den aktuellen Stand sowohl bei der Neukundenakqu...
View full detailsThe Strategic Customer Success Manager: A Blueprint for Elevating Your Impact and Advancing Your Career
Chad Horenfeldt
Paperback
• Author(s): Chad Horenfeldt • Publisher: MIXIG • Publisher Imprint: MIXIG • Subject: Business Management • BISAC: Customer Relations"You need to be more strategic." Those dreaded words from your manager leave you frustrated and unsure of what to...
View full detailsThe Little Book of Big Customer Satisfaction Measurement
Subhash Chandra, Ajit Rao
Paperback
• Author(s): Subhash Chandra | Ajit Rao • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Customer RelationsThe financial benefits accruing from improvements in customer satisfaction are so sig...
View full detailsOnline Relations im Social Commerce: Theoretische und explorative Analyse von Erfolgsfaktoren zur Auswertung und Steuerung von Kunden-Kunden-Kommunika
Sarah Stevens
Paperback
• Author(s): Sarah Stevens • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesMasterarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,...
View full detailsCustomer Experience Management Rebooted: Are You an Experience Brand or an Efficiency Brand?
Steven Walden
Paperback
• Author(s): Steven Walden • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsFrom the Back CoverCustomer experience management is not about managing every objective "experience" your customers have with you....
View full detailsTotal Customer Value Management: Transforming Business Thinking
Gautam Mahajan
Paperback
• Author(s): Gautam Mahajan • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Customer RelationsTotal Customer Value Management: Transforming Business Thinking, a follow-up to the author’s best...
View full detailsPublic Relations Cases
Levine, Sophia
Paperback
• Author(s): Levine | Sophia • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Customer RelationsThis unique collection of contemporary international public relations (PR) case studies gives ...
View full detailsCustomer Experience: Future Trends and Insights
C. Shaw
Paperback
• Author(s): C. Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Public RelationsCustomer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore gro...
View full detailsCreating a Customer Experience-Centric Startup: A Step-By-Step Framework
Thomas Suwelack
Paperback
• Author(s): Thomas Suwelack • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Customer RelationsThis book explains how startups and brands in general can achieve a high level of customer experienc...
View full details