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Advertising and Hong Kong Society by Kara Chan

Advertising and Hong Kong Society

by Kara Chan
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Book cover type: Hardcover
  • ISBN13: 9789629962647
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Chinese University of Hong Kong Press
  • Publisher Imprint: Chinese University of Hong Kong Press
  • Publication Date:
  • Pages: 250
  • Original Price: USD 21.0
  • Language: English
  • Edition: N/A
  • Item Weight: 368 grams
  • BISAC Subject(s): Marketing / General and Advertising & Promotion

Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus - with examples, issues, regulations, and applications interlaced throughout - the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region. Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors.

Kara Chan is currently Professor and Public Relations and Advertising option coordinator in the Department of Communication Studies, Hong Kong Baptist University. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the academia. She actively involves in research on Hong Kong and China's consumer behavior and advertising, and environmental studies. She recently completd a research project on Advertising and children in China.

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