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All-Inclusive TV: How Booming Brands Are Reimagining TV Advertising by Chuck Hengel

All-Inclusive TV: How Booming Brands Are Reimagining TV Advertising

by Chuck Hengel
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Book cover type: Paperback
  • ISBN13: 9781642252828
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Advantage Media Group
  • Publisher Imprint: Advantage Media Group
  • Publication Date:
  • Pages: 150
  • Original Price: USD 15.99
  • Language: English
  • Edition: N/A
  • Item Weight: 209 grams
  • BISAC Subject(s): Marketing / General, Advertising & Promotion, and Industries / Media & Communications

IS TELEVISION ADVERTISING YOUR NEXT BOLD MOVE?

Americans are watching more video content than ever--nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.

All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace but retains the power to transform brands and businesses beyond expectation. Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity.

If you're trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building.

Hengel, Chuck: -

As the CEO and founder of Marketing Architects, CHUCK HENGEL has helped his clients generate more than $7.4 billion in sales through quality TV campaigns. Chuck cut his teeth in radio, growing one of the largest agencies in the US before founding Marketing Architects to create TV campaigns for businesses looking to reach major milestones. Marketing Architects has been helping companies connect with their customers in new and surprising ways for more than twenty years. Today, Marketing Architects serves disruptive brands, from established juggernauts to groundbreaking entrepreneurs ready to become famous.

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