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Analysis of GIS-Software - a GIS software market survey in the business to consumer (B2C) and business to business (B2B) market: Design and developmen by Ondrej Horsky

Analysis of GIS-Software - a GIS software market survey in the business to consumer (B2C) and business to business (B2B) market: Design and developmen

by Ondrej Horsky
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Book cover type: Paperback
  • ISBN13: 9783638825122
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 88
  • Original Price: USD 63.5
  • Language: English
  • Edition: N/A
  • Item Weight: 232 grams
  • BISAC Subject(s): Marketing / General and Sales & Selling / General

Bachelor Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Vienna University of Economics and Business (Institut f?r Wirtschaftsinformatik und BWL), course: Vertiefungskurs VI - Spezialisierung E-Commerce, language: English, abstract: This Bachelor thesis deals with geographic information system software in the traditional GIS-Desktop SW range. The idea of this literature work and qualitative field study is to arrange the concept of a 'criteria catalogue' as a decisive base for the acquisition of the market segment' 'professional GIS-Desktop SW systems' of Business to Consumer (B2C) and Business to Business enterprise (B2B) serves. A basis for the production of a criterion catalogue was the analysis of the extracts of the GIS-Research study of the company Daratech, Inc from the year 2006 [Dara06]. This criteria catalogue should be developed for Business to consumer (B2C) companies that have this GIS-applications already in use or decide towards this market segment in the close future. For these B2C companies the criterion cata-logue was created in this work and should become an important high-class instrument for future purchase decisions of the market segment' 'Professional Desktop GIS-Software' (Prof. Desktop GIS-SW). In accordance to the current scientific literature relating to the 'criteria catalogue' the raw and fine criteria do not to date exist (publicly not accessibly) on the segment 'Prof. Desktop GIS-SW' systems that developed 'criterion catalogue' summarises on a research basis on qualitative interviews (primary research) and literature studies (secondary analysis) to be based on. This work contains the following main chapters: 'Introduction' (chapter 5), 'project description' (chapter. 6), 'GIS-SW Market Overview' (chapter. 7.1), 'GIS-Software systems overview' (chapter 7.4), 'developing process of the criteria catalogue' (chapter 7.5), 'Discussion about the results of the primary r

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