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...and the Clients Went Wild!, Revised and Updated: How Savvy Professionals Win All the Business They Want by Maribeth Kuzmeski

...and the Clients Went Wild!, Revised and Updated: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski
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Book cover type: Paperback
  • ISBN13: 9781118156292
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 288
  • Original Price: USD 18.95
  • Language: English
  • Edition: Revised, Update
  • Item Weight: 345 grams
  • BISAC Subject(s): Customer Relations and Marketing / General

From the Back Cover

Praise for ... AND THE CLIENTS WENT WILD!

"My firm works with hundreds of high-level leaders in the healthcare industry. And I've discovered that the best way to influence busy people is to craft clear, targeted, cut-to-the-chase messages and repeat them again and again in various ways. Maribeth Kuzmeski has this formula down pat. Whether you're seeking to grow a company or to deepen and strengthen relationships with existing clients, her book is a must-read."
-- Quint Studer, CEO and founder of Studer Group, bestselling author of Results That Last

"The best hands-on book on contemporary marketing I've seen. Highly recommended!"
-- Alexander Hiam, author of Marketing For Dummies(R)

"As an entrepreneur who specializes in financial services, I recommend this book to any professional who desires to attract, versus chase, quality prospects and clients. The principles that Kuzmeski talks about are timely and relevant, and her playbook provides the concepts and strategies to help you differentiate yourself in today's competitive marketplace."
-- Lou Cassara, CLU, ChFC, CEO of The Cassara Clinic, coach and consultant, author of From Selling to Serving: The Essence of Client Creation

MARIBETH KUZMESKI, MBA, is the founder of Red Zone Marketing, Inc., which consults to Fortune 500 firms on strategic marketing planning and business growth. A frequent national media contributor and international speaker, Maribeth shares her research and case studies on what is working today in sales and marketing. She has a degree in journalism from Syracuse University and an MBA from The George Washington University. Maribeth lives in the Chicago, Illinois, area with her husband and two teenagers.

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