Brand Engagement: How Employees Make or Break Brands

Name: Brand Engagement: How Employees Make or Break Brands
Brand: Springer
SKU: 9780230573062
Price: 3633.0 INR
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by I. Buckingham

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ISBN13: 9780230573062
Binding: Hardcover
Subject: N/A
Publisher: Springer
Publisher Imprint: Palgrave MacMillan
Publication Date: November 27, 2007
Pages: 221
Original Price: EUR 49.99
Language: English
Edition: N/A
Item Weight: 508 grams
BISAC Subject(s): Marketing / General, International / General, and Public Relations

About The Book

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

About The Author

Ian P. Buckingham is a leading author in the fields of Employee Engagement and Brand Development. After a formative start to his career on the customer service front line, he has subsequently held a range of senior consultancy positions within the world's largest Marcomms business - Omnicom and beyond. He develops and delivers Organization Development and Change Strategies as well as Brand Development and Executive Development programs for a wide range of clients across sectors. Buckingham has a reputation as a forthright, iconoclastic critic of some of the more draconian and spin-oriented practices of the agency and corporate worlds. He is widely and frequently quoted in a range of HR and Marketing publications. He blogs for People Management magazine and is a member of the CIPR advisory board. Ian Buckingham is the founder of Bring Yourself 2 Work a consultancy of engagement specialists. He is a champion of the need for authenticity in communication and behavior between business owners, employees, colleagues and their customers, calling for greater coordination between the HR and Marketing functions for more effective brand management.

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