Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Chatbots in Customer Experience. Application and Opportunities in E-Commerce

by Anonym
Save 14% Save 14%
Current price ₹4,937.00
Original price ₹5,773.00
Original price ₹5,773.00
Original price ₹5,773.00
(-14%)
₹4,937.00
Current price ₹4,937.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9783960956594
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Studylab
  • Publisher Imprint: Studylab
  • Publication Date:
  • Pages: 68
  • Original Price: USD 58.9
  • Language: English
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): Marketing / General and Sales & Selling / General

The increasing digitalization of society has an impact on everyday life. The demands and needs of customers are growing due to constant and real-time connectivity with the Internet. E-commerce has developed along with the expansion of the Internet. Especially, the customer service has changed greatly in recent years. To meet customer demands, companies have established further contact channels so that a comprehensive range of services can be ensured. Service is becoming an increasingly important success factor for companies. The goal of this book is to determine and evaluate the use of chatbots in customer service and online marketing. It answers the following questions: Where can chatbots be used in customer management and online marketing? How does using chatbots in customer service and marketing affect a specific customer journey? What are the benefits of using chatbots for both customers and the company? And what methods and requirements should be considered when using chatbots? In this book: - customer relationship management; - marketing communications; - Facebook Messenger; - user behavior; - communication channel

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us