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Customer Evaluations of Service Failure and Recovery Encounters

by Klaus Schöfer
Save 12% Save 12%
Current price ₹11,045.00
Original price ₹12,587.00
Original price ₹12,587.00
Original price ₹12,587.00
(-12%)
₹11,045.00
Current price ₹11,045.00

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Book cover type: Paperback
  • ISBN13: 9783867467438
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Examicus Verlag
  • Publisher Imprint: Examicus Verlag
  • Publication Date:
  • Pages: 284
  • Original Price: GBP 99.5
  • Language: English
  • Edition: N/A
  • Item Weight: 372 grams
  • BISAC Subject(s): Marketing / General and Sales & Selling / General

Doctoral Thesis / Dissertation from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, University of Nottingham, language: English, abstract: Although there is a substantial literature on customer (dis)satisfaction and complaining behaviour, relatively little progress has been made in developing a theoretical understanding of how consumer evaluate a company's response to service failure and ... Die Arbeit erhielt den ITB Wissenschaftspreis 2004

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