Customer Relationship Management

Name: Customer Relationship Management
Brand: McGraw-Hill Companies
SKU: 9780071379540
Price: 1910.0 INR
Availability: InStock

by Kristin L. Anderson

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ISBN13: 9780071379540
Binding: Paperback
Subject: N/A
Publisher: McGraw-Hill Companies
Publisher Imprint: McGraw-Hill Companies
Publication Date: October 9, 2001
Pages: 176
Original Price: USD 24.0
Language: English
Edition: N/A
Item Weight: 245 grams
BISAC Subject(s): Customer Relations, Sales & Selling / Management, and Entrepreneurship

About The Book

From the Back Cover

Tips and Tools for Creating--and Sustaining--Profitable, Long-Term Customer Relationships

In today's impersonal, arms-length marketplace, customer loyalty is rapidly becoming a thing of the past. Customer Relationship Management brings it back to the foreground, providing easy-to-apply solutions and strategies for establishing meaningful bonds with your customers and turning them into reliable, lifelong partners. This latest addition to McGraw-Hill's successful Briefcase Books series provides you with:

Practical advice for choosing and implementing a CRM strategy
A review of database tools for capturing--and managing--valuable customer information
Proven techniques for translating an effective CRM strategy to the e-commerce environment

Even as markets change, effective customer relationship management remains a question of knowing your customers, understanding their wants and needs, and establishing long-term, mutually beneficial relationships. Let Customer Relationship Management supply you with easy-to-apply solutions to your everyday CRM questions, and show you how to design a CRM approach that is responsive, flexible, and personalized to each customer.

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

Clear, concise definitions of CRM terms and jargon
Tips for being smart when managing difficult customer situations
How-to hints of the pros for smooth, successful CRM efforts
Practical advice to avoid mistakes when dealing with customers
Warning signs for where things could go wrong
Case studies of how others have achieved successful CRM
Specific procedures for implementing CRM strategy

About The Author

Anderson, Kristin L.: -

Kristin L. Anderson (Minneapolis, MN) is a customer service consultant. Carol J. Kerr (Austin, TX) is a learning solutions consultant with Motorola.

Anderson, Kristin: -

Kristin L. Anderson (Minneapolis, MN) is a customer service consultant. Carol J. Kerr (Austin, TX) is a learning solutions consultant with Motorola.

Kerr, Carol J.: - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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