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D-A-T-I-N-G Your Customer(R): A Relationship Manual by James D. Feldman

D-A-T-I-N-G Your Customer(R): A Relationship Manual

by James D. Feldman
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Book cover type: Paperback
  • ISBN13: 9781941799529
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Open Books Press
  • Publisher Imprint: Open Books Press
  • Publication Date:
  • Pages: 202
  • Original Price: USD 24.99
  • Language: English
  • Edition: N/A
  • Item Weight: 354 grams
  • BISAC Subject(s): Customer Relations, Sales & Selling / Management, and Total Quality Management

Our global commercial environment is saturated with uncertainty and increasing doubt about our commitment to customers. With few exceptions, the creation of a Customer is a lost art . . . because no one cares. We no longer buy from companies based on loyalty. We buy from those where there is the least hassle-and the by-product is mediocrity.

Yet, through all the chaos the Customer endures, as they hope to discover respite from indifference to find someone who cares about this fragile relationship.

Focusing totally on the Customer creates a relationship much like dating. It uncovers levels of confidence, trust, satisfaction, and price stabilization. DATING Your Customer(R) is about the UNCOMMON: common sense.

Over the past few decades, James Feldman has become one of marketing and innovation's most provocative thinkers and speakers. He challenges businesses to shift how they think, not what they think. After all, "Nothing Changes, If Nothing Changes." It all about focusing on becoming a catalyst that ensures that Shift Happens!(R) DATING Your Customer(R) has six simple, pragmatic shifts for enlightened organizations:


Jim's spectrum of Customer experiences reminds companies to respect them as appreciating assets. Remember: Never Confuse Inconvenient with Impossible.

He continues to develop new applications for existing technology, works with enlightened organizations, and puts together a logical order while providing a toolbox to build relationships.

Feldman, James D.: - James D. Feldman provides plain talk for smart people. He is provocative, controversial, and outside conventional wisdom, and he offers uncommon common-sense explanations for complex issues. James moves past pop management rhetoric to focus on the central truths that lead to success. He not only provides practical information you can apply immediately, James also believes his job isn't complete unless his readers are challenged to take specific action. An advisor, coach, and consultant to AT&T, Toyota, MGM Resort and Casino, Hyatt Hotels and Resorts, BASF-and many other Fortune 500 companies-James balances innovative solutions with objectivity and detachment. As one of marketing's most thought-provoking speakers, James thinks "inside the box" to determine the core issues of ineffective Customer Service and return policies. James holds every certification his industry offers and is a visiting professor of Innovation and Tourism Hospitality at Roosevelt University. He is the author of over a dozen books (seven on Customer Service), as well as hundreds of articles and speeches. James is also a serial entrepreneur who owns several businesses that provide ongoing insights into Customer Service, problem solving, team building, and leadership.

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