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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

by M. Ingwer
Save 35% Save 35%
Current price ₹5,141.00
Original price ₹7,909.00
Original price ₹7,909.00
Original price ₹7,909.00
(-35%)
₹5,141.00
Current price ₹5,141.00

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Book cover type: Hardcover
  • ISBN13: 9780230340275
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 235
  • Original Price: EUR 69.99
  • Language: English
  • Edition: 2012
  • Item Weight: 590 grams
  • BISAC Subject(s): Consumer Behavior, Customer Relations, and Marketing / Research

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

MARK INGWER Founder and managing partner of an international market research firm, Insight Consulting Group. His consulting work has been featured in Business Week, New York Times, Crain's, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Product Management Today, Marketing News, and Advertising Age. He is a former Adjunct Professor at Northwestern Kellogg School of Management, USA.

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