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Excellence in Managing Worldwide Customer Relationships by Thomas A. Cook

Excellence in Managing Worldwide Customer Relationships

by Thomas A. Cook
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Book cover type: Hardcover
  • ISBN13: 9781482226195
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: T&F
  • Publisher Imprint: CRC Press
  • Publication Date:
  • Pages: 384
  • Original Price: GBP 94.99
  • Language: English
  • Edition: N/A
  • Item Weight: 704 grams
  • BISAC Subject(s): Management Science, Purchasing & Buying, and Customer Relations

Every company is recognizing the critical importance of protecting its customer base by raising the bar of its customer service prowess. Excellence in Managing Worldwide Customer Relationships identifies the risks companies face when expanding their business model in both domestic and overseas markets and offers solutions, strategies, and a structure to minimize obstacles when selling to domestic and foreign markets while satisfying customers and developing new business.

This fifth book in the Global Warrior Series looks at the obstacles in customer service management and provides a 10-step process for developing a best-practices approach that offers the best opportunity for excellence, world class initiatives, and high client satisfaction and retention levels. It focuses on technology, along with other measures and how it can be utilized in customer service relationships that will enhance the customers' loyalty. As companies grow within their North American markets and internationally, the book will also look at customer service in home markets, as well as in global operations, cultural issues, and expanding into world markets.

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