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Free Gift Inside!!: Forget the Customer. Develop Marketease by Stephen Brown

Free Gift Inside!!: Forget the Customer. Develop Marketease

by Stephen Brown
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Book cover type: Paperback
  • ISBN13: 9781841125466
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Capstone
  • Publisher Imprint: Capstone
  • Publication Date:
  • Pages: 300
  • Original Price: GBP 16.99
  • Language: English
  • Edition: N/A
  • Item Weight: 486 grams
  • BISAC Subject(s): Decision-Making & Problem Solving, Advertising & Promotion, and Marketing / General

From the Back Cover
Heretical" - Harvard Business Review

"The finest writer in our field today" - Journal of Marketing

"Amusing and brilliant" - Philip Kotler in HBR

Found it yet? Still looking, flicking, shaking? Wondering whether someone snaffled the free gift before you got here? Annoying, isn't it? Unsettling almost. Irritating to the point of infuriation, when you come to think about it.

You know, just because a book's called Free Gift Inside!! doesn't mean that it contains one. Whatever gave you that idea? What are you expecting to find, in any event? In addition to the free gift, that is. Another book about customer centricity? Yawn. A hymn to corporate social responsibility? Ho-hum. Lots of flow charts, bullet points, no-nonsense chapter summaries, and you-must-do-this-right-now-or-else recommendations? B-o-r-i-n-g. If that's what you want, then the copy-cat publications of the customer-led crew are right down the aisle. You're welcome to them.

However, if you really want to know the secret of marketing success. If you're sick and tired of management by boxes and arrows. If you're happy to grapple with polysyllables, can live without one word sentences, and have had it up to here with excess exclamation points, then this is the book for you. Really!!!

Free Gift Inside!! won't transform your company or make you rich. But then none of the others will either, despite their extravagant claims to the contrary. With Free Gift Inside!!, however, you're absolutely, categorically, unconditionally guaranteed one thing for certain. An absolute, categorical, unconditional guarantee.

Although his name is unfamiliar to most managers, Stephen Brown is the Antichrist of marketing academia. He is disdainful of customer-centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co-edited 13 books, including Marketing Apocalypse, Postmodern Marketing and Romancing the Market. His papers have been published in Harvard Business Review, Journal of Marketing, Journal of Advertising, Business Horizons and many more, winning various awards along the way. Additional information is available on his website, www.sfxbrown.com

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