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Guerrilla Negotiation by Conrad Levinson

Guerrilla Negotiation

by Conrad Levinson
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Book cover type: Paperback
  • ISBN13: 9780471330219
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 30.99
  • Language: English
  • Edition: N/A
  • Item Weight: 386 grams
  • BISAC Subject(s): Negotiating and Advertising & Promotion

Guerilla Negotiating gehört zur Guerilla Marketing Reihe und wurde speziell für jene Unternehmen geschrieben, die ihre Margen trotz der billiger anbietenden Konkurrenz behaupten müssen. Als Folgetitel zu Guerilla Selling (1992) liefert dieses Buch Vertretern, Vertriebsmanagern, Marketing Managern und Kleinunternehmern ein wahres Arsenal von Tücken und Techniken, mit deren Hilfe sie die Erreichung ihrer Ziele sicherstellen können. Es ist das allererste Buch, das Guerilla Vertriebs- und Marketingtaktiken auf das einzigartige, spannungsgeladene Verhandlungsumfeld anwendet. Vollgepackt mit Insider-Tips, wie man teurer verkauft als die Konkurrenz! Hier lernen Sie, worin sich die Guerilla-Verhandlungstaktik von der üblichen Verhandlungstechnik unterscheidet; 5 Gründe, warum die Fähigkeiten, die einen guten Vertreter ausmachen, ihn in der Verhandlung scheitern lassen; die 10 häufigsten Fehler beim Verhandeln, 100 Verhandlungswaffen, 20 Dinge, die Sie in einer Verhandlung verlangen können und --- vieles mehr. Sachlich nüchtern und verständlich geschrieben mit einer Fülle von Fallstudien und Beispielen. (y06/99)

JAY CONRAD LEVINSON is the author of the bestselling Guerrilla Marketing Series.

MARK S. A. SMITH, an internationally acclaimed speaker and writer on business, has over 300 articles published and is past president of the Colorado Speakers Association.

ORVEL RAY WILSON, CSP, is an internationally acclaimed author and speaker on sales, marketing, and management. Coauthor of Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, he is President of The Guerrilla Group, Inc., an international training and consulting firm serving clients large and small.

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