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How to Appreciate Your Customers by B. H. Elvy

How to Appreciate Your Customers

by B. H. Elvy
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Book cover type: Hardcover
  • ISBN13: 9780333598924
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 204
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 1995
  • Item Weight: 418 grams
  • BISAC Subject(s): Management, Customer Relations, and Marketing / General

Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. This book looks at the factors influencing buying decisions and the supplier's response to the customer. Sensitive situations, such as the handling of complaints, are dealt with specifically, as is the way in which companies can implement the cultural changes necessary to move an organisation towards a greater recognition of individual buyers' needs.

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