Just Ask a Woman: Cracking the Code of What Women Want and How They Buy

Name: Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
Brand: Wiley
SKU: 9780471369202
Price: 2690.0 INR
Availability: InStock

by Mary Lou Quinlan

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ISBN13: 9780471369202
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: April 25, 2003
Pages: 272
Original Price: GBP 28.99
Language: English
Edition: N/A
Item Weight: 522 grams
BISAC Subject(s): Marketing / Research, Women's Studies, and Sales & Selling / General

About The Book

From the Back Cover
Praise for JUST ASK A WOMAN

"Just when you think you know it all, Mary Lou Quinlan helps you with your thinking in a new and wonderful way. If you want to capture a larger piece of your market, read this book."
-Gordon Bethune, Chairman of the Board and Chief Executive Officer
Continental Airlines, Inc.

"Mary Lou's fascinating book delving into the commonsense insights of women toward products both mundane and high tech is a watershed event. Mary Lou shows that women are both procedural and disciplined (many even use an 'informal board of directors' to confirm their own opinions), and marketers who don't take them seriously do so at their own peril."
-Rance Crain, Editor-in-Chief, Advertising Age

"A deeply insightful and actionable articulation of how women live today, their deepest feelings and hopes and desires. There's a depth of understanding here that clearly reveals the enormous experience that Quinlan has had in marketing and advertising."
-John Pepper, Chairman, Executive Committee of the Board
Procter & Gamble

"Think you know how to make women buy your product? Think again. Mary Lou Quinlan surprises and delights with insight into what it takes to sell almost anything to any woman."
-Melanie Wells, Senior Editor, Forbes

"Mary Lou Quinlan harnesses her decades of experience to provide powerful insights into how to not only 'ask a woman' but also to listen to her. Highly readable, this book speaks cogently to practicing and aspiring marketers about tapping into the minds and pocketbooks of women. Quinlan provides a guide to smarter and better marketing."
-Stephen A. Greyser, Professor of Marketing and Communications Emeritus
Harvard Business School

About The Author

MARY LOU QUINLAN is the founder and CEO of Just Ask a Woman, a New York--based marketing consultancy dedicated to building business with women for clients including CitiGroup, Johnson & Johnson, General Motors, and Saks Fifth Avenue. Her twenty-five-year marketing career led to her reputation as a brand turnaround expert, from director of sales motivation and advertising for Avon, to CEO of N. W. Ayer Advertising. She speaks frequently on women's issues, has written for Redbook, MORE, and Marie Claire, and has been featured in the New York Times, The Wall Street Journal, and BusinessWeek, as well as on CNBC and the Lifetime Network.

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