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Market audit and analysis by Nicole Lorat

Market audit and analysis

by Nicole Lorat
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Book cover type: Paperback
  • ISBN13: 9783640438891
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 20
  • Original Price: USD 25.5
  • Language: English
  • Edition: N/A
  • Item Weight: 37 grams
  • BISAC Subject(s): Marketing / General and Sales & Selling / General

Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: B (Credit), language: English, abstract: This report uses an anonymous company which is looking at the process of conducting a complex marketing audit to provide information for corporate planning, identifying external factors influencing its commercial performance and ensuring the use of effective strategies to promote its products, markets and distribution channels in a complex and diversified market place. This report is to help the organisation evaluate the most appropriate analysis tools. It therefore looks at the micro and macro environment, the role of marketing information and research, critical assessments of analytical tools such as PESTEL, Porter's five force analysis, SWOT analysis and Boston Matrix.

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