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Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life by Phil Fragasso

Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

by Phil Fragasso
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Book cover type: Hardcover
  • ISBN13: 9780470247532
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 279
  • Original Price: USD 26.95
  • Language: English
  • Edition: N/A
  • Item Weight: 431 grams
  • BISAC Subject(s): Marketing / General and Sales & Selling / General

From the Back Cover
Praise for MARKETING for RAINMAKERS

"In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd."
--Todd Clarke, President, CLS Investment Firm

"Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to companies of all sizes. Phil's approach to marketing has always been creative, effective, and irreverent--but never irrelevant."
--Charles Salmans, Principal, Global Public Relations, Mercer

"Effective marketing is less about what you do and more about how you think. Phil's book provides a strong foundation to build a marketing mindset that will help set you apart from the competition."
--Karen Kaplan, President, Hill Holliday

"Phil's years of experience in marketing are evident in this incredibly comprehensive, easy-to-use guide for marketing practitioners at all levels."
--Christy White, Principal, Cogent Research, LLC

"Old-school marketing still reigns supreme--except in the minds of a small number of innovative marketers like Phil Fragasso. Phil has an innate ability to put himself in the place of the customer and drive marketing programs that engage and inspire."
--Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding

"Marketing for Rainmakers offers a brilliant and long-needed compilation of good old-fashioned common sense, coupled with Phil's penetrating insight--masterfully placed in one entertaining and informative narrative. What a gift; what an opportunity!"
--Marcia S. Wagner, President, The Wagner Law Group

Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.

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