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Marketing Research for Managers

by Sunny Crouch
Save 35% Save 35%
Current price ₹14,551.00
Original price ₹22,385.00
Original price ₹22,385.00
Original price ₹22,385.00
(-35%)
₹14,551.00
Current price ₹14,551.00

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Book cover type: Hardcover
  • ISBN13: 9781138144309
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 392
  • Original Price: GBP 171.99
  • Language: English
  • Edition: N/A
  • Item Weight: 731 grams
  • BISAC Subject(s): Marketing / Research, Advertising & Promotion, and Management

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

This new edition of the text includes:

* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples

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