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Marketing to the Mind: Right Brain Strategies for Advertising and Marketing by Richard L. Fulton

Marketing to the Mind: Right Brain Strategies for Advertising and Marketing

by Richard L. Fulton
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Book cover type: Hardcover
  • ISBN13: 9781567200317
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Praeger
  • Publisher Imprint: Praeger
  • Publication Date:
  • Pages: 304
  • Original Price: GBP 75.0
  • Language: English
  • Edition: N/A
  • Item Weight: 572 grams
  • BISAC Subject(s): Marketing / General and Advertising & Promotion

From the Back Cover
Psychologist Maddock and his co-author Fulton give the readers a clear understanding of how the mind works, based on up-to-date research, and a new way to understand human motivation and behavior. Drawing uniquely from medicine, clinical psychology, and the practice that will provide advertisers with almost a blueprint for executing creative strategies and developing marketing plans with a better chance of success. In so doing, the authors make clear that "marketing to the mind" is a diagnostic technique, a way to quickly and inexpensively analyze consumer resistance. With concepts, theories, and research clearly laid out, the authors show how the technique can be applied to a variety of products and services. A practical and engrossing book for the advertising and marketing community, and for teachers, consultants, and students too.

RICHARD C. MADDOCK is a psychologist licensed in Tennessee and Arkansas. He is in private practice, and is also the President of Tel Video Productions, Inc. in Memphis. He holds a Diplomate in Psychology (Administrative), is a member of the American Psychological Association, and is listed in the National Register of Health Service Providers in psychology. He has carried out over 25 years of research in psyhology, with over 40 professional publications and papers. With coauthor, Richard Fulton, he has produced a number of workbook-video presentations, one of which, The Silent Side of Communications, is published by American Video, Inc. He has also been an adjunct professor at Arkansas State University and regularly conducts lectures and workshops for businesses and universities on the principles and practices of Marketing to the Mind.

RICHARD L. FULTON is president of a division of a 1.5 billion dollar printing and digital services corporation, headquartered in New York City. He is also Vice-President of Tel Video Productions, Inc. in Memphis. He has held several senior management positions in industry and owned his own private consulting firm, and maintains membership in the American Society for Personnel Administrators. His previous publications include articles on organizational change, and he has co-published several management training modules with Dr. Maddock.

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