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Masters of Advertising Copy (RLE Marketing)

by J. George Frederick
Save 35% Save 35%
Current price ₹12,867.00
Original price ₹19,794.00
Original price ₹19,794.00
Original price ₹19,794.00
(-35%)
₹12,867.00
Current price ₹12,867.00

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Book cover type: Hardcover
  • ISBN13: 9781138791145
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 398
  • Original Price: GBP 155.0
  • Language: English
  • Edition: N/A
  • Item Weight: 681 grams
  • BISAC Subject(s): Advertising & Promotion and Marketing / General

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

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