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Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges by Sarah Bowman

Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges

by Sarah Bowman
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Book cover type: Hardcover
  • ISBN13: 9781787692923
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Emerald Publishing Limited
  • Publisher Imprint: Emerald Publishing Limited
  • Publication Date:
  • Pages: 232
  • Original Price: GBP 78.99
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Public Relations, Business Communication / General, and Marketing / General

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.

Public relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but this is changing. With the blurring of lines among creative industries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication.

This volume gathers 12 outstanding contributions from scholars based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway, Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Sarah Bowman is a Senior Lecturer at Northumbria University, UK. Her research interest include public affairs, ethical practice, competencies, and visual, spatial and affective practice.Adrian Crookes is the Programme Director for the Communications and Media courses at London College of Communication, University of Arts London, UK, which includes advertising, media communications, media cultures, and public relations at undergraduate and postgraduate levels. Øyvind Ihlen is a Professor in the Department of Media and Communication (IMK) at the University of Oslo, Norway. His research focuses in particular on the strategic communication of political issues. Stefania Romenti is Associate Professor and Chair in Strategic Communication at Università IULM, Milan, Italy and Adjunct Professor of Communication Measurement at IE Business School, Madrid, Spain. Her research interests include communication measurement, reputation management and stakeholder engagement.

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