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Relationship Marketing: Successful Strategies for the Age of the Customer

by Regis McKenna
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Current price ₹1,644.00
Original price ₹1,960.00
Original price ₹1,960.00
Original price ₹1,960.00
(-16%)
₹1,644.00
Current price ₹1,644.00

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Book cover type: Paperback
  • ISBN13: 9780201622409
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Basic Books
  • Publisher Imprint: Basic Books
  • Publication Date:
  • Pages: 256
  • Original Price: USD 19.99
  • Language: English
  • Edition: N/A
  • Item Weight: 363 grams
  • BISAC Subject(s): Marketing / General and Customer Relations

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.

Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.

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