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Service Is Front Stage: Positioning Services for Value Advantage

by J. Teboul
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Current price ₹3,639.00
Original price ₹5,597.00
Original price ₹5,597.00
Original price ₹5,597.00
(-35%)
₹3,639.00
Current price ₹3,639.00

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Book cover type: Hardcover
  • ISBN13: 9780230006607
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 172
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2006
  • Item Weight: 413 grams
  • BISAC Subject(s): Customer Relations, Management, and Marketing / General

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.

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