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The Must-React System: User's Guide to Prospecting C-Suite Executives by Kraig Kleeman

The Must-React System: User's Guide to Prospecting C-Suite Executives

by Kraig Kleeman
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Book cover type: Paperback
  • ISBN13: 9780595489428
  • Binding: Paperback
  • Subject: N/A
  • Publisher: iUniverse
  • Publisher Imprint: iUniverse
  • Publication Date:
  • Pages: 120
  • Original Price: USD 13.95
  • Language: English
  • Edition: N/A
  • Item Weight: 186 grams
  • BISAC Subject(s): Marketing / General, Sales & Selling / General, and Business Communication / General

Every company that wants to continue growth needs their sales team to be proficient in finding and closing net-new opportunities. But, unfortunately, most sales persons are not good at gaining new business, much less performing even the most basic prospecting practices. There are a multitude of reasons for this phenomenon. But the biggest reason is that sales professionals are untrained in vital cold-calling techniques. Especially in the realm of cold-calling and prospecting. Further, there is a culture of sales resistance that exists, and few sales professionals are equipped to penetrate it. The Must-React System is written help all sales professionals master the art of persuasion, and especially in the important area of cold-calling, prospecting, sales pipeline development.

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