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The New Online Trade: Business Models, Business Systems and Benchmarks in E-Commerce by Gerrit Heinemann

The New Online Trade: Business Models, Business Systems and Benchmarks in E-Commerce

by Gerrit Heinemann
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Book cover type: Paperback
  • ISBN13: 9783658407568
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 503
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 2023
  • Item Weight: 873 grams
  • BISAC Subject(s): Information Management, Sales & Selling / General, and Marketing / General

From the Back Cover

This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are.

The content

    Meta-targeting and business ideas in online retailing
  • Business model of online trade
    • Forms of online trade
  • Business systems and benchmarks in e-commerce
    • Best practices and risks in online retailing

The author

Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eWeb Research Center at Niederrhein University of Applied Sciences.


This book is a translation of the original German edition "Intelligent Retail" by Heinemann, Geritt, published by Springer Fachmedien Wiesbaden GmbH in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce as well as founder and head of the eWeb Research Center at Niederrhein University of Applied Sciences. Professor Heinemann was one of the first academics in Germany to address the topic of online commerce from the perspective of business administration. He has been one of the leading e-commerce researchers for years and is considered one of the most distinguished retail experts in the German-speaking world. He has already published more than 300 specialist articles and numerous specialist books on the topics of the future of retail, digitalisation, e-commerce and online and multi-channel retailing.


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