• ISBN13: 9780471784623
• Binding: Hardcover
• Subject: N/A
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: April 1, 2006
• Pages: 251
• Original Price: USD 40.0
• Language: English
• Edition: Revised and Updated
• Item Weight: 450 grams
• BISAC Subject(s): Customer Relations and Sales & Selling / General

From the Inside Flap
Famous entrepreneur and showman P.T. Barnum is perhaps best known today for having said, "There's a sucker born every minute." But, surprisingly, Barnum never said such a thing. In fact, he believed that there was a customer born every minute, and this belief--that everyone was a potential buyer--was just one of the many solid business principles that led him to a long and successful career.

There's a Customer Born Every Minute reveals the lost wisdom of this great business pioneer. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the ten key business practices that Barnum developed and lived by.

But this is much more than a retelling of old business wisdom. Barnum's business principles were straightforward, effective, and timeless; and now Vitale shows you how to apply and adapt those key principles to your own business. Whether you run an established company or plan to start your own entrepreneurial venture, these principles will help you achieve your goals. What worked yesterday still works today, even in the current fast-paced and highly competitive environment.

Vitale reveals Barnum's genius for making money and highlights the tactics he used throughout his career as a newspaperman, politician, entre?preneur, promoter, and finally, as a showman. Plus, this new edition includes even more rare material by and about Barnum, including advertisements, photos, letters, an in-depth interview with the man himself, and the entire text of his famous speech, "The Art of Money Getting."

Far more entertaining than the typical business book, There's a Customer Born Every Minute is both a practical resource packed with true business wisdom and a fascinating look at one of the greatest characters--and one of the greatest business minds--in American history.

JOE VITALE is President of Hypnotic Marketing, Inc., a marketing consulting firm. His other books include The Attractor Factor, The E-Code, and Life's Missing Instruction Manual, all from Wiley. Learn more at www.mrfire.com.