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Search results for “[Subject: consumer-behavior]”

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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

John, Jr. Sherry

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• Author(s): John, Jr. Sherry • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and...

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A Primer on Consumer Behavior: A Guide for Managers

David W. Stewart

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₹1,532
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• Author(s): David W. Stewart • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Economics - MacroeconomicsAt its most fundamental level, marketing is about influencing the decision making and behavior of custo...

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New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers

Torben Hansen

Hardcover

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• Author(s): Torben Hansen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchRetailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an...

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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

Vinnie Jauhari

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• Author(s): Vinnie Jauhari • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Industries - Hospitality, Travel & TourismCreating memories and joyous experiences for consumers is a key dimension affecting the...

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Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers

Philip Kotler, Hermanwan Kartajaya, Den Huan Hooi

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• Author(s): Philip Kotler | Hermanwan Kartajaya | Den Huan Hooi • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: International - MarketingAsia is the most populated geographical r...

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Consumer Sense of Self and Identity

Russell W. Belk, Vibrant Publishers

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Current price ₹7,475
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• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralConsumer Sense of Self and Identity explores how our possessions, purchases, and consump...

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L'impatto delle vetrine sul comportamento d'acquisto dei consumatori

Maleeha Samar

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• Author(s): Maleeha Samar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralQuesto libro si propone di indagare l'impatto delle vetrine sul comportamento d'acquisto dei consumatori nel settore del ...

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Konsumentenverhalten bei Discounter-Kunden und bei Supermarkt-Kunden sowie ableitende Management-Implikationen

Manuel Schmitt

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• Author(s): Manuel Schmitt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 2,3, Sprache: Deutsch, Abstract: Die Arbeit behandelt fo...

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Der japanische Werbemarkt in einer sich ändernden Medienlandschaft

Tolga Sert

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• Author(s): Tolga Sert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,3...

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Konsumentenverhalten bei Biowein am Beispiel Österreich: Psychologische Determinanten und Handlungsempfehlungen für das Marketing

Christine Weiss

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• Author(s): Christine Weiss • Publisher: Igel • Publisher Imprint: Igel • BISAC: Marketing - GeneralTrotz der wachsenden Anzahl von Betrieben, die Wein aus biologischem Anbau produzieren, ist das Image von Biowein nicht zufrieden stellend. Währe...

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Dealing with Consumer Uncertainty: Public Relations in the Food Sector

Karin Bergmann

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• Author(s): Karin Bergmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralFrom the Back CoverThis volume is the seventh publication within the framework of the scientific series of the Dr. Rainer Wild Foundati...

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The End of Shops: Social Buying and the Battle for the Customer

Cor Molenaar

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Original price ₹7,177
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• Author(s): Cor Molenaar • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - RetailingShops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong p...

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Market Response Models for the Analysis of new Products

Glen L. Urban

Hardcover

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• Author(s): Glen L. Urban • Publisher: Palala Press • Publisher Imprint: Palala Press • BISAC: Marketing - GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know...

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Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns

Gioele Zamparo

Hardcover

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• Author(s): Gioele Zamparo • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralThis book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two beha...

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Die Reputationswirkung von CSR- Kommunikation in Abhängigkeit von Elaboration Likelihood

Erik Enge

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• Author(s): Erik Enge • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, ...

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Konsumentenverhalten im Internet

Christina Kuttnig

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• Author(s): Christina Kuttnig • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2000 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Alpen-Adria-Universität Kla...

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Action and Inaction in a Social World

Dolores Albarracín

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• Author(s): Dolores Albarracín • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Cognitive Psychology & CognitionThis book explains how actions and inactions arise and change in social contexts,...

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Gesundheitsbewusstes Konsumentenverhalten: Empirische Analyse Der Einflussfaktoren Auf Der Grundlage Einer Systematisierung Des Bewusstseins

Alexandra Silbermann

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• Author(s): Alexandra Silbermann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - ResearchAlexandra Silbermann entwickelt einen neuartigen, systematischen Ansatz, der eine ganzheitliche Analyse und Erklärung...

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The Conflict of Price Differentiation and Price Fairness: An Analysis of Different Pricing Strategies and Their Impact of Consumers' Perception of Pri

Luisa Domanska

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• Author(s): Luisa Domanska • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Colog...

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Maladaptive Consumer Behavior: Theory, Research, and Intervention

Ingrid M. Martin, David W. Stewart

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• Author(s): Ingrid M. Martin | David W. Stewart • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - General

Getränkewerbung in Printmedien: Grundlagen - Analyse - Vergleich anhand von ausgewählten chinesischen und deutschen Anzeigen

Anne Wilmshöfer

Paperback

Current price ₹2,262
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• Author(s): Anne Wilmshöfer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität Trier (Fachbereich II Sinolo...

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Consumer Insights: Findings from Behavioral Research

Joseph W. Alba Editor

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Current price ₹2,992
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• Author(s): Joseph W. Alba Editor • Publisher: Marketing Science Institute • Publisher Imprint: Marketing Science Institute • BISAC: Consumer Behavior - GeneralWith profound changes in the marketing landscape, the question for researchers and ma...

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Adjectives of evaluation in English ad texts

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Linguistics - GeneralSeminar paper from the year 2018 in the subject English Language and Literature Studies - Linguistics, grade: 90, language: English, ab...

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Brand Loyalty Influencing Consumer's Purchasing Behaviours

Sanmugam Annamalah, Kong Linghan

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• Author(s): Sanmugam Annamalah | Kong Linghan • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementIn today's competitive business environments, developm...

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corporate logos: consumerism and the growth of apostasy

Lee Vanwesterborg

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• Author(s): Lee Vanwesterborg • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Christian Living - Social IssuesWe now live in a world where everything is a product...

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Consumers, Society and Marketing: A Sustainability Perspective

Dilip S. Mutum

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• Author(s): Dilip S. Mutum • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern business strategy, and the field of marketing is ada...

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A Foundational Introduction to Consumer Behavior and the Modern World

Olivia St Onge

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• Author(s): Olivia St Onge • Publisher: Kendall/Hunt Publishing Company • Publisher Imprint: Kendall/Hunt Publishing Company

Potential des Gender-Marketings in der Produktdifferenzierung

Nici Frei, Sandra Frei

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• Author(s): Nici Frei | Sandra Frei • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Hochschule für nachhaltige Entwi...

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Marieke K. De Mooij

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• Author(s): Marieke K. De Mooij • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: International - MarketingMarieke de Mooij answers the fundamental questions about consumption in this new edition, using her o...

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Consumer Experiences and Emotion Management

Avinash Kapoor

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Current price ₹1,555
Original price ₹2,156
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• Author(s): Avinash Kapoor • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchEmotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or mal...

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Learning Consumer Psychology

John Lok

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Original price ₹2,254
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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: GeneralIn personal emotion psychology part, I write this book aims to let readers to understand whether what the actual factors can cause dream to achieve ...

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Abhängigkeit des Konsumverhaltens von bestimmten äußeren Reizen am Beispiel eines Touristikunternehmens

V. G

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• Author(s): V. G • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,1, ( Europäische Fernhochschule Hamburg ), Sprache: De...

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Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Célia M. Q. Ramos, Carlos M. R. Sousa, Nelson M. S. Matos

Hardcover

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• Author(s): Célia M. Q. Ramos | Carlos M. R. Sousa | Nelson M. S. Matos • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralTo improve the hospitality and tourism services provided to customers, it is nece...

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Das Management Der Kunden: Studien Zur Soziologie Des Shopping

Kai-Uwe Hellmann, Dominik Schrage

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Current price ₹4,119
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• Author(s): Kai-Uwe Hellmann | Dominik Schrage • Publisher: Vs Verlag Fur Sozialwissenschaften • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften • BISAC: Sociology - GeneralDas Buch befasst sich mit einem zentralen Aspekt des modernen Lebe...

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Trends und Auswirkungen mobiler Endgeräte auf den elektronischen Handel

Anonymous

Paperback

Current price ₹2,259
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Essen, Hochschule für Oekonom...

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Learning Behavioral Strategies: Influence Consumer Behavior

John Lok

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Current price ₹2,587
Original price ₹2,909
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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Management ScienceThis book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantag...

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