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Products
Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
John, Jr. Sherry
Paperback
• Author(s): John, Jr. Sherry • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and...
View full detailsA Primer on Consumer Behavior: A Guide for Managers
David W. Stewart
Paperback
• Author(s): David W. Stewart • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Economics - MacroeconomicsAt its most fundamental level, marketing is about influencing the decision making and behavior of custo...
View full detailsNew Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers
Torben Hansen
Hardcover
• Author(s): Torben Hansen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchRetailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an...
View full detailsHospitality Marketing and Consumer Behavior: Creating Memorable Experiences
Vinnie Jauhari
Paperback
• Author(s): Vinnie Jauhari • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Industries - Hospitality, Travel & TourismCreating memories and joyous experiences for consumers is a key dimension affecting the...
View full detailsMarketing for Competitiveness: Asia to the World - In the Age of Digital Consumers
Philip Kotler, Hermanwan Kartajaya, Den Huan Hooi
Paperback
• Author(s): Philip Kotler | Hermanwan Kartajaya | Den Huan Hooi • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: International - MarketingAsia is the most populated geographical r...
View full detailsConsumer Sense of Self and Identity
Russell W. Belk, Vibrant Publishers
Paperback
• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralConsumer Sense of Self and Identity explores how our possessions, purchases, and consump...
View full detailsL'impatto delle vetrine sul comportamento d'acquisto dei consumatori
Maleeha Samar
Paperback
• Author(s): Maleeha Samar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralQuesto libro si propone di indagare l'impatto delle vetrine sul comportamento d'acquisto dei consumatori nel settore del ...
View full detailsKonsumentenverhalten bei Discounter-Kunden und bei Supermarkt-Kunden sowie ableitende Management-Implikationen
Manuel Schmitt
Paperback
• Author(s): Manuel Schmitt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 2,3, Sprache: Deutsch, Abstract: Die Arbeit behandelt fo...
View full detailsDer japanische Werbemarkt in einer sich ändernden Medienlandschaft
Tolga Sert
Paperback
• Author(s): Tolga Sert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,3...
View full detailsKonsumentenverhalten bei Biowein am Beispiel Österreich: Psychologische Determinanten und Handlungsempfehlungen für das Marketing
Christine Weiss
Paperback
• Author(s): Christine Weiss • Publisher: Igel • Publisher Imprint: Igel • BISAC: Marketing - GeneralTrotz der wachsenden Anzahl von Betrieben, die Wein aus biologischem Anbau produzieren, ist das Image von Biowein nicht zufrieden stellend. Währe...
View full detailsDealing with Consumer Uncertainty: Public Relations in the Food Sector
Karin Bergmann
Paperback
• Author(s): Karin Bergmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralFrom the Back CoverThis volume is the seventh publication within the framework of the scientific series of the Dr. Rainer Wild Foundati...
View full detailsThe End of Shops: Social Buying and the Battle for the Customer
Cor Molenaar
Paperback
• Author(s): Cor Molenaar • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - RetailingShops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong p...
View full detailsMarket Response Models for the Analysis of new Products
Glen L. Urban
Hardcover
• Author(s): Glen L. Urban • Publisher: Palala Press • Publisher Imprint: Palala Press • BISAC: Marketing - GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know...
View full detailsMarketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns
Gioele Zamparo
Hardcover
• Author(s): Gioele Zamparo • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralThis book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two beha...
View full detailsDie Reputationswirkung von CSR- Kommunikation in Abhängigkeit von Elaboration Likelihood
Erik Enge
Paperback
• Author(s): Erik Enge • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, ...
View full detailsKonsumentenverhalten im Internet
Christina Kuttnig
Paperback
• Author(s): Christina Kuttnig • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2000 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Alpen-Adria-Universität Kla...
View full detailsAction and Inaction in a Social World
Dolores Albarracín
Hardcover
• Author(s): Dolores Albarracín • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Cognitive Psychology & CognitionThis book explains how actions and inactions arise and change in social contexts,...
View full detailsGesundheitsbewusstes Konsumentenverhalten: Empirische Analyse Der Einflussfaktoren Auf Der Grundlage Einer Systematisierung Des Bewusstseins
Alexandra Silbermann
Paperback
• Author(s): Alexandra Silbermann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - ResearchAlexandra Silbermann entwickelt einen neuartigen, systematischen Ansatz, der eine ganzheitliche Analyse und Erklärung...
View full detailsThe Conflict of Price Differentiation and Price Fairness: An Analysis of Different Pricing Strategies and Their Impact of Consumers' Perception of Pri
Luisa Domanska
Paperback
• Author(s): Luisa Domanska • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Colog...
View full detailsMaladaptive Consumer Behavior: Theory, Research, and Intervention
Ingrid M. Martin, David W. Stewart
Paperback
• Author(s): Ingrid M. Martin | David W. Stewart • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - General
Getränkewerbung in Printmedien: Grundlagen - Analyse - Vergleich anhand von ausgewählten chinesischen und deutschen Anzeigen
Anne Wilmshöfer
Paperback
• Author(s): Anne Wilmshöfer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität Trier (Fachbereich II Sinolo...
View full detailsConsumer Insights: Findings from Behavioral Research
Joseph W. Alba Editor
Paperback
• Author(s): Joseph W. Alba Editor • Publisher: Marketing Science Institute • Publisher Imprint: Marketing Science Institute • BISAC: Consumer Behavior - GeneralWith profound changes in the marketing landscape, the question for researchers and ma...
View full detailsAdjectives of evaluation in English ad texts
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Linguistics - GeneralSeminar paper from the year 2018 in the subject English Language and Literature Studies - Linguistics, grade: 90, language: English, ab...
View full detailsBrand Loyalty Influencing Consumer's Purchasing Behaviours
Sanmugam Annamalah, Kong Linghan
Paperback
• Author(s): Sanmugam Annamalah | Kong Linghan • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementIn today's competitive business environments, developm...
View full detailscorporate logos: consumerism and the growth of apostasy
Lee Vanwesterborg
Paperback
• Author(s): Lee Vanwesterborg • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Christian Living - Social IssuesWe now live in a world where everything is a product...
View full detailsConsumers, Society and Marketing: A Sustainability Perspective
Dilip S. Mutum
Paperback
• Author(s): Dilip S. Mutum • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern business strategy, and the field of marketing is ada...
View full detailsA Foundational Introduction to Consumer Behavior and the Modern World
Olivia St Onge
Paperback
• Author(s): Olivia St Onge • Publisher: Kendall/Hunt Publishing Company • Publisher Imprint: Kendall/Hunt Publishing Company
Potential des Gender-Marketings in der Produktdifferenzierung
Nici Frei, Sandra Frei
Paperback
• Author(s): Nici Frei | Sandra Frei • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Hochschule für nachhaltige Entwi...
View full detailsConsumer Behavior and Culture: Consequences for Global Marketing and Advertising
Marieke K. De Mooij
Paperback
• Author(s): Marieke K. De Mooij • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: International - MarketingMarieke de Mooij answers the fundamental questions about consumption in this new edition, using her o...
View full detailsConsumer Experiences and Emotion Management
Avinash Kapoor
Paperback
• Author(s): Avinash Kapoor • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchEmotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or mal...
View full detailsLearning Consumer Psychology
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: GeneralIn personal emotion psychology part, I write this book aims to let readers to understand whether what the actual factors can cause dream to achieve ...
View full detailsAbhängigkeit des Konsumverhaltens von bestimmten äußeren Reizen am Beispiel eines Touristikunternehmens
V. G
Paperback
• Author(s): V. G • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,1, ( Europäische Fernhochschule Hamburg ), Sprache: De...
View full detailsMeasuring Consumer Behavior in Hospitality for Enhanced Decision Making
Célia M. Q. Ramos, Carlos M. R. Sousa, Nelson M. S. Matos
Hardcover
• Author(s): Célia M. Q. Ramos | Carlos M. R. Sousa | Nelson M. S. Matos • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralTo improve the hospitality and tourism services provided to customers, it is nece...
View full detailsDas Management Der Kunden: Studien Zur Soziologie Des Shopping
Kai-Uwe Hellmann, Dominik Schrage
Paperback
• Author(s): Kai-Uwe Hellmann | Dominik Schrage • Publisher: Vs Verlag Fur Sozialwissenschaften • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften • BISAC: Sociology - GeneralDas Buch befasst sich mit einem zentralen Aspekt des modernen Lebe...
View full detailsTrends und Auswirkungen mobiler Endgeräte auf den elektronischen Handel
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Essen, Hochschule für Oekonom...
View full detailsLearning Behavioral Strategies: Influence Consumer Behavior
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Management ScienceThis book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantag...
View full details