Search results for “[Subject: consumer-behavior]”

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Essen, Hochschule für Oekonom...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Management ScienceThis book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantag...

• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...

• Author(s): Aaron Luis • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionThe Psychology of Buying and Selling: Understanding the Hidden Forces Behind Consumer Choices and Sales ...

• Author(s): Eric Arnould • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Consumer Behavior - General*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory ...

• Author(s): Maëlys Debatisse • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralMentre la pubblicit� tradizionale � stata compromessa e screditata dai consumatori, il product placement sta diventand...

• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Dr...

• Author(s): Irma • Publisher: Bsr • Publisher Imprint: Bsr • BISAC: Marketing - General

• Author(s): Hester Van Herk • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverThis integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the ...

• Author(s): Barbara Kleine-Kalmer • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverBarbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of ...

• Author(s): Gerhard Raab • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThis comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced...

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribu...

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribu...

• Author(s): George Katona • Publisher: Literary Licensing, LLC • Publisher Imprint: Literary Licensing, LLC • BISAC: Economics - MacroeconomicsThe Powerful Consumer: Psychological Studies Of The American Economy by George Katona is a comprehensi...

• Author(s): Frank Kardes • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyWhat impact can various research methods have on consumer psychology? How can they help us understand the workings of the consum...

• Author(s): Ava Tress • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Humboldt-Universität zu Berlin (W...

• Author(s): Teresa Schauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,3, Ingolstadt University of Applied Sciences (Bus...

• Author(s): V. Kumar | Kumar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralAbout the Author V. Kumar is a Regents’ Professor, Richard and Susan Lenny Distinguished Ch...

• Author(s): Peter Latzke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Katholische Universität Eichst...

• Author(s): Christiana Markou • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Civil ProcedureThis book looks at two technological advancements in the area of e-commerce, which dramatically seem to change the way consume...

• Author(s): Ekström | Karin M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralFashion as a societal phenomenon has fascinated scholars in different disciplines ...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesForschungsarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,...

• Author(s): Jing Jian Xiao • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - GeneralFrom the Back CoverThis timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Res...

• Author(s): Edward P. Krugman • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psycho...

• Author(s): Gerrit Heinemann • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralAngesichts der zunehmenden Pluralisierung der Handels- leistungen ist in jUngster Zeit eine beschleunigte Abwer- tung der am M...

• Author(s): Bernd Schmitt • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralWhy is it important to conduct research on the psychology of the Asian consumer? What research themes have already eme...

• Author(s): Gordon C., II Bruner • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralThe Marketing Scales Handbook series is the longest-running set of books that provides reviews...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem SolvingQualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Sym...

• Author(s): Gareth J. Harvey • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for und...

• Author(s): Jayavarma M | Sivaramakrishnan R • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementHonda has been the world's largest motorcycle manufactu...

• Author(s): Erdener Kaynak • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingUnderstand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer...

• Author(s): Vera Teixeira Vale | Adriana Coutinho Gradim • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralEffective marketing and consumer behavior tactics for high-end products require a better understanding o...

• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralAn Alternative Approach: Re-enchanting Consumption explores how consumption can be more ...

• Author(s): Krystyna Hradecký • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Allgemeines, Note: 1,7, FernUniversität Hagen (Douglas-Stiftungslehrstuhl für Dienstleis...

• Author(s): Daniele Scarpi • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverThis book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirica...

• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralWhat did we learn about consumer behavior when the world ...