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Products
The Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change
Kaela Jubas
Paperback
• Author(s): Kaela Jubas • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing th...
View full detailsNew Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers
Torben Hansen
Paperback
• Author(s): Torben Hansen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchRetailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an...
View full detailsComportement des consommateurs et générations en Suisse
Karina Saakyan
Paperback
• Author(s): Karina Saakyan • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralIl a toujours �t� int�ressant d'en savoir plus sur le comportement des consommateurs et sur ce qui d�clenche et ...
View full detailsBranded Male: Marketing to Men
Mark Tungate
Hardcover
• Author(s): Mark Tungate • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralExplore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in ...
View full detailsHuman Desire: The Psychology Behind Why People Buy and Why They Don't
Ayan Khan
Paperback
• Author(s): Ayan Khan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General
Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2
Jacob Jacoby, Vibrant Publishers
Hardcover
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by J...
View full detailsInfluences of Asian Cultural Identity on Global Marketing Strategies
Emily Bloom
Paperback
• Author(s): Emily Bloom • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Cultural & Ethnic Studies - GeneralSeminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwi...
View full detailsPrzewodnik po zachowaniach konsumenckich na poziomie licencjackim
Eshetu Tefera Bekele
Paperback
• Author(s): Eshetu Tefera Bekele • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book zapewnia doglębną analizę czynnik�w psychologiczn...
View full detailsConsumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference
Mehmet Huseyin Bilgin
Paperback
• Author(s): Mehmet Huseyin Bilgin • Publisher: Springer • Publisher Imprint: Springer • BISAC: Management - GeneralFrom the Back CoverThis volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, ...
View full detailsConsumer Social Responsibility Am Point of Purchase: Aktivierung Des Sozial-Ökologischen Gewissens Von Konsumenten
Sven Kilian
Paperback
• Author(s): Sven Kilian • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Management - GeneralDas Buch beschäftigt sich mit der gesellschaftlich relevanten Frage, wie Konsumenten stärker zu einem nachhaltigeren Konsumver...
View full detailsDas Kaufverhalten moderner Studierender als Konsumenten auf dem Bildungsmarkt
Neel Rai, Rajeev Sijariya
Paperback
• Author(s): Neel Rai | Rajeev Sijariya • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Hauptanliegen dieses Buches ist es, die neuen Trends und Ver�nderungen in den Marketingkonzepten sow...
View full detailsMarketing: The Basics
Karl Moore, Niketh Pareek, Marie Parent
Paperback
• Author(s): Karl Moore | Niketh Pareek | Marie Parent • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFully updated to reflect the current world of marketing, this book includes all the vital information you nee...
View full detailsStudio del comportamento d'acquisto dei consumatori di prodotti software per la sanità
Somnath Thigale, Vidya Karande-Thigale, Dipti Barge
Paperback
• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Administration - GeneralIl comportamento d'acquisto dei consumatori � un campo di studio relativamen...
View full detailsSustainable Consumer Behaviour and the Environment
Heesup Han
Paperback
• Author(s): Heesup Han • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis book advances the tourism and hospitality industry's contribution to meeting the United Nations S...
View full detailsRethinking Marketing: Qualitative Strategies and Exotic Visions
Alf H. Walle
Hardcover
• Author(s): Alf H. Walle • Publisher: Quorum Books • Publisher Imprint: Quorum Books • BISAC: Marketing - GeneralWalle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important thing...
View full detailsHelping Define the Field and Expand Its Horizons
Jacob Jacoby, Vibrant Publishers
Paperback
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralHelping Define the Field and Expand Its Horizons offers an insightful and comprehensive loo...
View full detailsZachowania konsumentów wobec produktów mlecznych
Margani Soma Sekhara, Gugloth Sardar
Paperback
• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralW Indiach mleko jest produkowane masowo, a zatem rozw�j mleczarstwa mialby bezpośr...
View full detailsConsumerism
Roman Espejo
Paperback
• Author(s): Roman Espejo • Publisher: Greenhaven Publishing • Publisher Imprint: Greenhaven Publishing • BISAC: Consumer Behavior - GeneralEditor Roman Espejo has compiled several essays across four chapters that debate essential topics relating...
View full detailsGrundlagen der Standortpolitik im Einzelhandel: Das Beispiel von Sonnentor Kräuterhandel GesmbH
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesAkademische Arbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...
View full detailsHow Information Technology Impacts Global Society
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: New Business EnterprisesNowadays, human is encountering high technological information period as well as we are encountering in...
View full detailsGegenüberstellung von Querschnittsbefragung und Experiment in der Marktforschung
Svenja Oppermann
Paperback
• Author(s): Svenja Oppermann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...
View full detailsMarketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11
Gordon C., II Bruner
Paperback
• Author(s): Gordon C., II Bruner • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralThe Marketing Scales Handbook series is the longest-running set of books that provides reviews...
View full detailsHandbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
William O
Hardcover
• Author(s): William O • Publisher: SAGE Publications Inc • Publisher Imprint: SAGE Publications Inc • BISAC: Marketing - ResearchThe Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self...
View full detailsKundenmeinungen im Internet
Frank Schimansky
Paperback
• Author(s): Frank Schimansky • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Communication StudiesDiplomarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Medi...
View full detailsConsumer's Online Buying Behavior Before and After COVID - 19
Vanitha Esaimani
Paperback
• Author(s): Vanitha Esaimani • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe COVID-19 epidemic has caused significant disruptions in the retail ...
View full detailsDigital Consumer Behavior
Jagdish N. Sheth, Varsha Jain
Hardcover
• Author(s): Jagdish N. Sheth | Varsha Jain • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital en...
View full detailsConsumer Behavior in Tourism and Hospitality Research
Alain Decrop, Arch G. Woodside
Hardcover
• Author(s): Alain Decrop | Arch G. Woodside • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchThis portrait of contemporary tourists proposes that these travelers create consumpt...
View full detailsConsumer Behaviour and the Arts: A Marketing Perspective
François Colbert
Paperback
• Author(s): François Colbert • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other ...
View full detailsDeceptive Advertising: Behavioral Study of A Legal Concept
Jef Richards
Paperback
• Author(s): Jef Richards • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Communication StudiesThis is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding...
View full detailsConsumer Education (RLE Consumer Behaviour): A Handbook for Teachers
Marion Giordan
Hardcover
• Author(s): Marion Giordan • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralEducation in consumer affairs has become increasingly important in recent years with the growth of consumer societies...
View full detailsConsumer Sense of Self and Identity
Russell W. Belk, Vibrant Publishers
Hardcover
• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralConsumer Sense of Self and Identity explores how our possessions, purchases, and consump...
View full detailsZachowania konsumentów i innowacyjne technologie
Omar Ouro-Salim
Paperback
• Author(s): Omar Ouro-Salim • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralTa książka jest narzędziem dla studentów w każdej dziedzinie, aby zrozumiec stopień, w jakim produkty są...
View full detailsDie Verpackung in der Produktpolitik: Aktueller Stand und zukünftige Entwicklungen
Natalie Walz
Paperback
• Author(s): Natalie Walz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Sprache: Deutsch, Abstract...
View full detailsNew Consumer Behavior Theories from Japan
Akira Shimizu
Hardcover
• Author(s): Akira Shimizu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading...
View full detailsErklärung von habitualisiertem Kaufverhalten und Implikationen für das Marketing
Nicolai Mössbauer
Paperback
• Author(s): Nicolai Mössbauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universit�t Bayreuth, Ver...
View full detailsModern Consumer Behavior at the Intersection of AI and Social Media
Gopalakrishnan Soundararajan, Ruksana Banu
Paperback
• Author(s): Gopalakrishnan Soundararajan | Ruksana Banu • Publisher: Igi Global Scientific Publishing • Publisher Imprint: Igi Global Scientific Publishing • BISAC: Consumer Behavior - GeneralIn today's digital era, the intersection of artificia...
View full details