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The Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change

Kaela Jubas

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₹3,478
Current price ₹3,478

• Author(s): Kaela Jubas • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing th...

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New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers

Torben Hansen

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Original price ₹5,649
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₹3,672
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• Author(s): Torben Hansen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchRetailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an...

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Comportement des consommateurs et générations en Suisse

Karina Saakyan

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₹2,808
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• Author(s): Karina Saakyan • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralIl a toujours �t� int�ressant d'en savoir plus sur le comportement des consommateurs et sur ce qui d�clenche et ...

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Branded Male: Marketing to Men

Mark Tungate

Hardcover

Current price ₹2,983
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₹2,983
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• Author(s): Mark Tungate • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralExplore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in ...

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Human Desire: The Psychology Behind Why People Buy and Why They Don't

Ayan Khan

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₹901
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• Author(s): Ayan Khan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2

Jacob Jacoby, Vibrant Publishers

Hardcover

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₹9,142
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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by J...

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Influences of Asian Cultural Identity on Global Marketing Strategies

Emily Bloom

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₹1,887
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• Author(s): Emily Bloom • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Cultural & Ethnic Studies - GeneralSeminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwi...

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Przewodnik po zachowaniach konsumenckich na poziomie licencjackim

Eshetu Tefera Bekele

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Original price ₹6,702
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Current price ₹5,872

• Author(s): Eshetu Tefera Bekele • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book zapewnia doglębną analizę czynnik�w psychologiczn...

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Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference

Mehmet Huseyin Bilgin

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₹10,650
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• Author(s): Mehmet Huseyin Bilgin • Publisher: Springer • Publisher Imprint: Springer • BISAC: Management - GeneralFrom the Back CoverThis volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, ...

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Consumer Social Responsibility Am Point of Purchase: Aktivierung Des Sozial-Ökologischen Gewissens Von Konsumenten

Sven Kilian

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Original price ₹7,392
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₹4,805
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• Author(s): Sven Kilian • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Management - GeneralDas Buch beschäftigt sich mit der gesellschaftlich relevanten Frage, wie Konsumenten stärker zu einem nachhaltigeren Konsumver...

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Das Kaufverhalten moderner Studierender als Konsumenten auf dem Bildungsmarkt

Neel Rai, Rajeev Sijariya

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Original price ₹4,611
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₹4,058
Current price ₹4,058

• Author(s): Neel Rai | Rajeev Sijariya • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Hauptanliegen dieses Buches ist es, die neuen Trends und Ver�nderungen in den Marketingkonzepten sow...

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Marketing: The Basics

Karl Moore, Niketh Pareek, Marie Parent

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Original price ₹2,609
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₹1,696
Current price ₹1,696

• Author(s): Karl Moore | Niketh Pareek | Marie Parent • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFully updated to reflect the current world of marketing, this book includes all the vital information you nee...

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Studio del comportamento d'acquisto dei consumatori di prodotti software per la sanità

Somnath Thigale, Vidya Karande-Thigale, Dipti Barge

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₹4,221
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• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Administration - GeneralIl comportamento d'acquisto dei consumatori � un campo di studio relativamen...

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Sustainable Consumer Behaviour and the Environment

Heesup Han

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₹3,817
Current price ₹3,817

• Author(s): Heesup Han • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis book advances the tourism and hospitality industry's contribution to meeting the United Nations S...

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Rethinking Marketing: Qualitative Strategies and Exotic Visions

Alf H. Walle

Hardcover

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• Author(s): Alf H. Walle • Publisher: Quorum Books • Publisher Imprint: Quorum Books • BISAC: Marketing - GeneralWalle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important thing...

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Helping Define the Field and Expand Its Horizons

Jacob Jacoby, Vibrant Publishers

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Original price ₹8,710
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₹7,496
Current price ₹7,496

• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralHelping Define the Field and Expand Its Horizons offers an insightful and comprehensive loo...

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Zachowania konsumentów wobec produktów mlecznych

Margani Soma Sekhara, Gugloth Sardar

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Original price ₹9,942
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Current price ₹8,499

• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralW Indiach mleko jest produkowane masowo, a zatem rozw�j mleczarstwa mialby bezpośr...

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Consumerism

Roman Espejo

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• Author(s): Roman Espejo • Publisher: Greenhaven Publishing • Publisher Imprint: Greenhaven Publishing • BISAC: Consumer Behavior - GeneralEditor Roman Espejo has compiled several essays across four chapters that debate essential topics relating...

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Grundlagen der Standortpolitik im Einzelhandel: Das Beispiel von Sonnentor Kräuterhandel GesmbH

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesAkademische Arbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...

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How Information Technology Impacts Global Society

John Lok

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• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: New Business EnterprisesNowadays, human is encountering high technological information period as well as we are encountering in...

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Gegenüberstellung von Querschnittsbefragung und Experiment in der Marktforschung

Svenja Oppermann

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₹1,887
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• Author(s): Svenja Oppermann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

Gordon C., II Bruner

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Current price ₹5,463
Original price ₹6,093
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₹5,463
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• Author(s): Gordon C., II Bruner • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralThe Marketing Scales Handbook series is the longest-running set of books that provides reviews...

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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

William O

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• Author(s): William O • Publisher: SAGE Publications Inc • Publisher Imprint: SAGE Publications Inc • BISAC: Marketing - ResearchThe Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self...

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Kundenmeinungen im Internet

Frank Schimansky

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Current price ₹6,423
Original price ₹7,325
Original price ₹7,325
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₹6,423
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• Author(s): Frank Schimansky • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Communication StudiesDiplomarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Medi...

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Consumer's Online Buying Behavior Before and After COVID - 19

Vanitha Esaimani

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Current price ₹5,875
Original price ₹6,702
Original price ₹6,702
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₹5,875
Current price ₹5,875

• Author(s): Vanitha Esaimani • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe COVID-19 epidemic has caused significant disruptions in the retail ...

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Digital Consumer Behavior

Jagdish N. Sheth, Varsha Jain

Hardcover

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₹15,693
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• Author(s): Jagdish N. Sheth | Varsha Jain • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital en...

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Consumer Behavior in Tourism and Hospitality Research

Alain Decrop, Arch G. Woodside

Hardcover

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₹11,850
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• Author(s): Alain Decrop | Arch G. Woodside • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchThis portrait of contemporary tourists proposes that these travelers create consumpt...

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Consumer Behaviour and the Arts: A Marketing Perspective

François Colbert

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• Author(s): François Colbert • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other ...

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Deceptive Advertising: Behavioral Study of A Legal Concept

Jef Richards

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₹4,326
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• Author(s): Jef Richards • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Communication StudiesThis is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding...

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Consumer Education (RLE Consumer Behaviour): A Handbook for Teachers

Marion Giordan

Hardcover

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Original price ₹15,660
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• Author(s): Marion Giordan • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralEducation in consumer affairs has become increasingly important in recent years with the growth of consumer societies...

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Consumer Sense of Self and Identity

Russell W. Belk, Vibrant Publishers

Hardcover

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• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralConsumer Sense of Self and Identity explores how our possessions, purchases, and consump...

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Zachowania konsumentów i innowacyjne technologie

Omar Ouro-Salim

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₹3,331
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• Author(s): Omar Ouro-Salim • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralTa książka jest narzędziem dla studentów w każdej dziedzinie, aby zrozumiec stopień, w jakim produkty są...

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Die Verpackung in der Produktpolitik: Aktueller Stand und zukünftige Entwicklungen

Natalie Walz

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₹2,936
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• Author(s): Natalie Walz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Sprache: Deutsch, Abstract...

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New Consumer Behavior Theories from Japan

Akira Shimizu

Hardcover

Current price ₹11,017
Original price ₹16,949
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• Author(s): Akira Shimizu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading...

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Erklärung von habitualisiertem Kaufverhalten und Implikationen für das Marketing

Nicolai Mössbauer

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Current price ₹2,253
Original price ₹2,637
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₹2,253
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• Author(s): Nicolai Mössbauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universit�t Bayreuth, Ver...

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Modern Consumer Behavior at the Intersection of AI and Social Media

Gopalakrishnan Soundararajan, Ruksana Banu

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Current price ₹21,252
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₹21,252
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• Author(s): Gopalakrishnan Soundararajan | Ruksana Banu • Publisher: Igi Global Scientific Publishing • Publisher Imprint: Igi Global Scientific Publishing • BISAC: Consumer Behavior - GeneralIn today's digital era, the intersection of artificia...

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