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Products
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
Rajagopal
Hardcover
• Author(s): Rajagopal • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - General
Consumer Behavior in Asia
Hellmut Schütte, Deanne Ciarlante
Hardcover
• Author(s): Hellmut Schütte | Deanne Ciarlante • Publisher: New York University Press • Publisher Imprint: New York University Press • BISAC: Consumer Behavior - GeneralAsia currently accounts for a quarter of the world economy and half of the w...
View full detailsDestination Involvement and Travelers' Revisit Intentions
Bo Hu
Paperback
• Author(s): Bo Hu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: ResearchRepeat travel demonstrates great potentials in terms of its size and economic contribution. However, the repeat travel market has been understudied. Theor...
View full detailsFactors of Green Purchase Intention and Impact of Green Skepticism and Green Perceived Value
Niyomi Nicholas
Paperback
• Author(s): Niyomi Nicholas • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralThis book, Factors Influencing Green Purchase Intention and the Mediating Role of Green Skepticism and Green Perceived Value, prese...
View full detailsThe Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy
Paperback
• Author(s): John O'Shaughnessy • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional i...
View full detailsMarketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 4
Irma
Hardcover
• Author(s): Irma • Publisher: Bsr • Publisher Imprint: Bsr • BISAC: Marketing - General
Comportamento de compra do consumidor: Um estudo sobre medicamentos sem receita médica (OTC)
Kanupriya Adlakha
Paperback
• Author(s): Kanupriya Adlakha • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO comportamento de compra do consumidor � muito importante para qualquer produto que os consumidore...
View full detailsAnalyse der Wahrnehmung von Markenarchitekturen in der Konsumgüterbranche
Sandra Brach
Paperback
• Author(s): Sandra Brach • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Auf Grund der zunehmenden Informationsüberflutung und Markeninflation wird es immer diffiziler neue Marken am M...
View full detailsEntscheidende Emotionen für den Kauferfolg. Über die Zusammenführung visueller und sprachlicher Stilmittel in der Fernsehwerbung
Verena Laqua
Paperback
• Author(s): Verena Laqua • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralUnternehmen stehen vor gro en Herausforderungen, wenn es darum geht, die eigene Marke von der Konkurrenz abzuheben und Kunden für sich zu ge...
View full detailsKultur und Kaufverhalten. Deutsche und chinesische Konsumenten aus informationsökonomischer und verhaltenswissenschaftlicher Perspektive
Christiane Lieb
Paperback
• Author(s): Christiane Lieb • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich BWL - Marktforschung, Note: 2,0, IU Internationale Hochschule, Veranstaltung: Marke...
View full detailsInsurance and Behavioral Economics
Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow
Hardcover
• Author(s): Howard C. Kunreuther | Mark V. Pauly | Stacey McMorrow • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Insurance - GeneralInsurance is an extraordinarily useful tool to manage risk. Wh...
View full detailsTypologie der Kaufentscheidungen
Sebastian Huber
Paperback
• Author(s): Sebastian Huber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ludwig-Maximilians-Universi...
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Mediale Repräsentationen des Alters in der Werbung. Welche (stereotypen) Bilder zeichnen die 2000er?
Mediale Repräsentationen des Alters in der Werbung. Welche (stereotypen) Bilder zeichnen die 2000er?
Julia Eydt
Paperback
• Author(s): Julia Eydt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralAkademische Arbeit aus dem Jahr 2018 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Sprache: Deutsch, Abstract: Das Thema Al...
View full detailsAktivierende Prozesse zum Konsumverhalten, Bestimmung von Kaufentscheidungstypen und Methoden der psychologischen Marktforschung
Madeleine Hartleff
Paperback
• Author(s): Madeleine Hartleff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Sprache: De...
View full detailsDas Kaufverhalten moderner Studierender als Konsumenten auf dem Bildungsmarkt
Neel Rai, Rajeev Sijariya
Paperback
• Author(s): Neel Rai | Rajeev Sijariya • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Hauptanliegen dieses Buches ist es, die neuen Trends und Ver�nderungen in den Marketingkonzepten sow...
View full detailsMarketing To The Millennial Woman
Paperback
• Publisher: MixIUK • Publisher Imprint: MixIUK • Subject: Business Management • BISAC: Consumer Behavior - GeneralYes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image...
View full detailsThe Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change
Kaela Jubas
Paperback
• Author(s): Kaela Jubas • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing th...
View full detailsFacetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
Beate Braun, Peter Jablonka, Michael Nicolai
Hardcover
• Author(s): Beate Braun | Peter Jablonka | Michael Nicolai • Publisher: Europaischer Hochschulverlag Gmbh & Co. Kg • Publisher Imprint: Europaischer Hochschulverlag Gmbh & Co. Kg • BISAC: GeneralOb Unternehmen aus dem "Business-to-Busine...
View full detailsNew Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers
Torben Hansen
Paperback
• Author(s): Torben Hansen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchRetailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an...
View full detailsComportement des consommateurs et générations en Suisse
Karina Saakyan
Paperback
• Author(s): Karina Saakyan • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralIl a toujours �t� int�ressant d'en savoir plus sur le comportement des consommateurs et sur ce qui d�clenche et ...
View full detailsConsumer's Online Buying Behavior Before and After COVID - 19
Vanitha Esaimani
Paperback
• Author(s): Vanitha Esaimani • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe COVID-19 epidemic has caused significant disruptions in the retail ...
View full detailsHuman Desire: The Psychology Behind Why People Buy and Why They Don't
Ayan Khan
Paperback
• Author(s): Ayan Khan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General
Branded Male: Marketing to Men
Mark Tungate
Hardcover
• Author(s): Mark Tungate • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralExplore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in ...
View full detailsLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2
Jacob Jacoby, Vibrant Publishers
Hardcover
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by J...
View full detailsBeyond The Barcode: The Science Behind Consumer Spending
Justin Calabrese
Hardcover
• Author(s): Justin Calabrese • Publisher: Green Mountain Publishing • Publisher Imprint: Green Mountain Publishing • BISAC: Marketing - ResearchEvery time you swipe your card, there's a little more going on than numbers on a receipt-it's psychol...
View full detailsInfluences of Asian Cultural Identity on Global Marketing Strategies
Emily Bloom
Paperback
• Author(s): Emily Bloom • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Cultural & Ethnic Studies - GeneralSeminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwi...
View full detailsConsumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference
Mehmet Huseyin Bilgin
Paperback
• Author(s): Mehmet Huseyin Bilgin • Publisher: Springer • Publisher Imprint: Springer • BISAC: Management - GeneralFrom the Back CoverThis volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, ...
View full detailsGrundlagen der Standortpolitik im Einzelhandel: Das Beispiel von Sonnentor Kräuterhandel GesmbH
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesAkademische Arbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...
View full detailsPrzewodnik po zachowaniach konsumenckich na poziomie licencjackim
Eshetu Tefera Bekele
Paperback
• Author(s): Eshetu Tefera Bekele • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book zapewnia doglębną analizę czynnik�w psychologiczn...
View full detailsMarketing: The Basics
Karl Moore, Niketh Pareek, Marie Parent
Paperback
• Author(s): Karl Moore | Niketh Pareek | Marie Parent • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFully updated to reflect the current world of marketing, this book includes all the vital information you nee...
View full detailsStudio del comportamento d'acquisto dei consumatori di prodotti software per la sanità
Somnath Thigale, Vidya Karande-Thigale, Dipti Barge
Paperback
• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Administration - GeneralIl comportamento d'acquisto dei consumatori � un campo di studio relativamen...
View full detailsSustainable Consumer Behaviour and the Environment
Heesup Han
Paperback
• Author(s): Heesup Han • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis book advances the tourism and hospitality industry's contribution to meeting the United Nations S...
View full detailsComportement des consommateurs à l'égard de Colgate et Pepsodent
Brindhadevi C, Ann Mercy J, Yazhini D
Paperback
• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCette �tude examine et compare le comportement des consommateurs � l'�gard de Colgate ...
View full detailsRethinking Marketing: Qualitative Strategies and Exotic Visions
Alf H. Walle
Hardcover
• Author(s): Alf H. Walle • Publisher: Quorum Books • Publisher Imprint: Quorum Books • BISAC: Marketing - GeneralWalle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important thing...
View full detailsZachowania konsumentów wobec produktów mlecznych
Margani Soma Sekhara, Gugloth Sardar
Paperback
• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralW Indiach mleko jest produkowane masowo, a zatem rozw�j mleczarstwa mialby bezpośr...
View full detailsHelping Define the Field and Expand Its Horizons
Jacob Jacoby, Vibrant Publishers
Paperback
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralHelping Define the Field and Expand Its Horizons offers an insightful and comprehensive loo...
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