Search results for “[subject: consumer-behavior]”

• Author(s): Robert East • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to C...

• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...

• Author(s): Ananthalakshmi M • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: GeneralIn an era defined by rapid technological advancements, shifting cultural paradigms, and an explosion of digital platforms, understanding consumer be...

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralConsumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psycholog...

• Author(s): Sang Min Whang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New C...

• Author(s): Leon G. Schiffman • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and applicat...

• Author(s): Michael Solomon • Publisher: MIXGD • Publisher Imprint: MIXGD • Subject: Business Management

• Author(s): Maria Nascimento Cunha • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralUnderstanding today's consumer behavior and mapping trends that can influence your decision making should be part of any com...

• Author(s): Udit Malaiya • Publisher: AK International Publication • Publisher Imprint: AK International Publication • Subject: Business Management

• Author(s): Patricia Huddleston • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralWomen and shopping: why is it important? It's important because as a business owner you've probably...

• Author(s): Alfonso Pellegrino • Publisher: Springer Nature • Publisher Imprint: Springer Nature • BISAC: E-Commerce - Internet Marketing

• Author(s): Ali Muattar • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Applied Psychology"Consumer Psychology: The Psychological Perspective of Consumers' Choices and Their Psyche's Underlying Mechanis...

• Author(s): Jörg Haider • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,...

• Author(s): Rebeca Formiga Figueira | Suzana G. M. Nicolau • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralDas Verbraucherverhalten ist Gegenstand zahlreicher Forschungsarbeiten und gilt als...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,5, Humboldt-Universität zu Berlin, ...

• Author(s): Jan Kirenz • Publisher: Josef Eul Verlag Gmbh • Publisher Imprint: Josef Eul Verlag Gmbh • BISAC: Marketing - GeneralWith the growing recognition that customers are market-based assets, research on linking consumer mindset metrics to...

• Author(s): Maria Nascimento Cunha • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralKnowledge of consumer attitudes and behaviour towards promotions is an important area for today's...

• Author(s): Seema Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyTruly captivating and managerially a highly relevant book on the psychology of products and brand choices that consumers make in the...

• Author(s): Alex Hiller • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralArising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This...

• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...

• Author(s): Claudiu V. Dimofte • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and r...

• Author(s): Gerrit Antonides • Publisher: Mdpi AG • Publisher Imprint: Mdpi AG • BISAC: Sociology - GeneralSustainability may be achieved through many different agents and institutions in society, including governments, new technologies, industr...

• Author(s): Aradhna Krishna • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralAn insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sen...

• Author(s): Filippo Marchesani | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralEver wondered how the internet knows exactly what you want-sometimes before you do? Digital C...

• Author(s): CANAVAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Economics - MacroeconomicsContemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores cur...

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralThe intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer ...

• Author(s): Konrad Brylla • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2005 im Fachbereich Psychologie - Sozialpsychologie, Note: 2,0, Universität Mannheim, Veranstaltung: Sozial...

• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralThe marketing world is transforming in this era of unprecedented technological advancement, changing consumer ta...

• Author(s): Marc Rutschmann • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverThe term "branding" encourages the idea that brands can be created through decisive communication. This assumpt...

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchUnderstand What Drives Consumer Decisions!Consumer Behavior: Attitude, Intention, and Choice Behavior by Naresh M...

• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis textbook explores how technological developments and emerging technologies i...

• Author(s): Steven Miles • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Consumer Behavior - GeneralThis book provides an introduction to the historical and theoretical foundations of consumerism. It then mov...

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

• Author(s): Devinder Pal Singh | Manoj Kumar Sharma • Publisher: Scholars' Press • Publisher Imprint: Scholars' Press • BISAC: Marketing - GeneralThe book compares the cultures within a single country India. It is an outcome of research that hyp...

• Author(s): Jordan J. Louviere | Joffre D. Swait | David A. Hensher • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Marketing - ResearchUnderstanding and predicting the behavior of decision makers...

• Author(s): Sebastian Oetzel • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralThis book will help you better understand the purchase decisions of your customers: How do customers decide? Are we confus...