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Search results for “[subject: consumer-behavior]”

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Neuromarketing. Erkenntnisse und Auswirkungen von Emotionen auf das Konsumentenverhalten

Jennifer Moreno Barrientos

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• Author(s): Jennifer Moreno Barrientos • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Sprache: Deutsch,...

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Psychological tricks in supermarkets

Michael Gstöttenmayr

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• Author(s): Michael Gstöttenmayr • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralSupermarket psychology, or in other words, how to get customers to buy as much as possible, even if ...

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Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Célia M. Q. Ramos, Carlos M. R. Sousa, Nelson M. S. Matos

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• Author(s): Célia M. Q. Ramos | Carlos M. R. Sousa | Nelson M. S. Matos • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchTo improve the hospitality and tourism services provided to customers, it is necessary f...

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Wie kommt Werbung beim Kunden an? Involvementmodelle und Konsumentenforschung

Timmy Ruppert

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• Author(s): Timmy Ruppert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Hochschule für Oekonomie ...

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Shopping Environments 3.0: Die Customer Journey im Zeitalter mobiler, digitaler und sozialer Mediennutzung

Niklas Mahrdt

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• Author(s): Niklas Mahrdt • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Marketing - GeneralWas macht das Smartphone mit uns Konsumenten, die wir nach wie vor gerne bummeln gehen? Welche Folgen hat das Sma...

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Stress, Affluence and Sustainable Consumption

Cecilia Solér

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• Author(s): Cecilia Solér • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsWhy do affluent consumers almost automatically acquire new versions or variations of products already at their disposal...

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Research in Consumer Behavior

Kent B. Monroe

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• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchResearch in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the mar...

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Understanding the Consumer

Isabelle Szmigin

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• Author(s): Isabelle Szmigin • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management

Der Konsument in Der Digital-Kollaborativen Wirtschaft: Eine Empirische Untersuchung Der Anbieterseite Auf C2c-Plattformen

Vita Zimmermann

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• Author(s): Vita Zimmermann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralVita Zimmermann analysiert den Konsumenten als Anbieter seines Eigentums im Hinblick auf Sharing Economy, Kollabora...

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What is more important in case of consumption: Current income or expectations?

Gabriele Pauliuk

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• Author(s): Gabriele Pauliuk • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralSeminar paper from the year 2014 in the subject Sociology - Consumption and Advertising, language: English, abstract: The main goa...

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Kulturwissenschaftliche Motivforschung bei Konsumenten: Der tatsächliche Mehrwert der "Sony Ericsson Walkman(R) Handys"

Pierre Christoph Poyault

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• Author(s): Pierre Christoph Poyault • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Ethnic Studies - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Otto-von-Guer...

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Impact of digital marketing on consumer psychology

Shweta Singh

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• Author(s): Shweta Singh • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesSeminar paper from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10, ...

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Consumer Behavior

Ayalla Ruvio

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• Author(s): Ayalla Ruvio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIn Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subjec...

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Beeinflussung des Kaufverhaltens durch Neuromarketing und trojanisches Marketing

Sarah Höttges

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• Author(s): Sarah Höttges • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Fachhochschule des bfi Wien Gmb...

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Influences and Attitudes within Consumer Behaviour Process

Olga Sokolowski

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• Author(s): Olga Sokolowski • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralEssay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Gdan...

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Der Kunde als freiwilliger Markenbotschafter: Analyse des Einflusses starker Marken auf prosoziales Konsumentenverhalten

Florian Klar

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• Author(s): Florian Klar • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Ruhr-Universität Bochum, Spra...

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Consumer Focused Behavior: Business Case Studies

Fred Santino

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• Author(s): Fred Santino • Publisher: Fred Santino • Publisher Imprint: Fred Santino • BISAC: Schools - Levels - HigherThis book identifies many situations to which businesses have responded to customer trends and feedback. and adapted successfu...

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The Connected Customer: The Changing Nature of Consumer and Business Markets

Stefan H.K. Wuyts

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• Author(s): Stefan H.K. Wuyts • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn today's connected consumer environment, customers are better informed and harder to please, but they also leave...

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Research Time How Influences Consumer Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, however, I aim to research whether time factor can influence the consumer individual consumption desire to be cha...

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Konsumentenverhalten: Konsumenten Verstehen - Marketingmaßnahmen Gestalten

Stefan Hoffmann, Payam Akbar

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• Author(s): Stefan Hoffmann | Payam Akbar • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDieses Buch vermittelt die Grundlagen des Konsumentenverhaltens und analysiert, was Kaufentscheidungs...

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Unternehmensreputation Und Markenstärke: Analyse Von Wechselwirkungen Und Ansätzen Zur Prognose Des Konsumentenverhaltens

Sebastian Fuchs, Prof Dr Manfred Schwaiger

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• Author(s): Sebastian Fuchs | Prof Dr Manfred Schwaiger • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralSebastian Fuchs untersucht mittels einer deutschlandweiten Onlinebefragung und eines Experimentalde...

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The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000

Penelope Francks

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• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...

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Konsumverhalten der Bevölkerung in der Kleidungsbranche. Verhaltensänderung der Bevölkerung durch aktuelle Entwicklungen

Sinem Selin Özer

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• Author(s): Sinem Selin Özer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2023 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 3,0, Hochschule für angewandtes Manageme...

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Revealed Preference Theory

Christopher P. Chambers, Federico Echenique

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• Author(s): Christopher P. Chambers | Federico Echenique • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: EconometricsPioneered by American economist Paul Samuelson, revealed preference theory is b...

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Integrated Communication: Synergy of Persuasive Voices

Esther Thorson

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• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralBuilding brands through integrated marketing is an approach being used by all top-level marketing strategists....

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Der Einfluss von emotionaler Konditionierung in der Werbung auf das Konsumentenverhalten

Sarah Krupski

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• Author(s): Sarah Krupski • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...

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Experiential Marketing: Consumer Behavior, Customer Experience and the 7es

Wided Batat

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• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsWhy do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same product...

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The impact of multi-vendor loyalty programs on the consumers' online purchase process: An investigation based on Payback

Vanessa Ostertag

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• Author(s): Vanessa Ostertag • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, LMU Munic...

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Objects of Desire: Consumer Behaviour in Shopping Centre Choices

C. Dennis

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• Author(s): C. Dennis • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchWhat determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners a...

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Die Ästhetik von Webseiten und Konsumentenverhalten

Stephan Schwertfeger

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• Author(s): Stephan Schwertfeger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,00, Leopold-Franzens-Uni...

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O impacto das montras no comportamento de compra dos consumidores

Maleeha Samar

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• Author(s): Maleeha Samar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralEste livro tem como objetivo investigar o impacto das montras no comportamento de compra dos consumidor...

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Der Einfluss emotionaler Werbung auf das Konsumentenverhalten

Laurin Stappel

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• Author(s): Laurin Stappel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...

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Which psychological processes are involved in intentional buying and how rational is the buyer?

Vladislav Tsekov

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• Author(s): Vladislav Tsekov • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralEssay from the year 2018 in the subject Psychology - Work, Business, Organisation, grade: A, University College London, language: English, abs...

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Dienstleistungsqualität und Konsumentenverhalten. Analyse mit Fragebogen, S-O-R Modell und Rollenkonzept

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralEinsendeaufgabe aus dem Jahr 2016 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, SRH Fernhochschule, Sprache: Deutsch, Abstra...

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Consumer Identity and Global Branding Strategies

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralEssay from the year 2021 in the subject Economics - Other, grade: 98, course: Bs. economics, language: English, abstract: Consumer trends...

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Consumer Behavior

Wayne D. Hoyer , Deborah J. MacInnis, Rik Pieters

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• Author(s): Wayne D. Hoyer | Deborah J. MacInnis | Rik Pieters • Publisher: Cengage Learning India • Publisher Imprint: Cengage Learning India • BISAC: Marketing - GeneralCONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, socio...

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