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Products
Neuromarketing. Erkenntnisse und Auswirkungen von Emotionen auf das Konsumentenverhalten
Jennifer Moreno Barrientos
Paperback
• Author(s): Jennifer Moreno Barrientos • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Sprache: Deutsch,...
View full detailsPsychological tricks in supermarkets
Michael Gstöttenmayr
Paperback
• Author(s): Michael Gstöttenmayr • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralSupermarket psychology, or in other words, how to get customers to buy as much as possible, even if ...
View full detailsMeasuring Consumer Behavior in Hospitality for Enhanced Decision Making
Célia M. Q. Ramos, Carlos M. R. Sousa, Nelson M. S. Matos
Paperback
• Author(s): Célia M. Q. Ramos | Carlos M. R. Sousa | Nelson M. S. Matos • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchTo improve the hospitality and tourism services provided to customers, it is necessary f...
View full detailsWie kommt Werbung beim Kunden an? Involvementmodelle und Konsumentenforschung
Timmy Ruppert
Paperback
• Author(s): Timmy Ruppert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Hochschule für Oekonomie ...
View full detailsShopping Environments 3.0: Die Customer Journey im Zeitalter mobiler, digitaler und sozialer Mediennutzung
Niklas Mahrdt
Paperback
• Author(s): Niklas Mahrdt • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Marketing - GeneralWas macht das Smartphone mit uns Konsumenten, die wir nach wie vor gerne bummeln gehen? Welche Folgen hat das Sma...
View full detailsStress, Affluence and Sustainable Consumption
Cecilia Solér
Paperback
• Author(s): Cecilia Solér • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsWhy do affluent consumers almost automatically acquire new versions or variations of products already at their disposal...
View full detailsResearch in Consumer Behavior
Kent B. Monroe
Paperback
• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchResearch in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the mar...
View full detailsUnderstanding the Consumer
Isabelle Szmigin
Paperback
• Author(s): Isabelle Szmigin • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management
Der Konsument in Der Digital-Kollaborativen Wirtschaft: Eine Empirische Untersuchung Der Anbieterseite Auf C2c-Plattformen
Vita Zimmermann
Paperback
• Author(s): Vita Zimmermann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralVita Zimmermann analysiert den Konsumenten als Anbieter seines Eigentums im Hinblick auf Sharing Economy, Kollabora...
View full detailsWhat is more important in case of consumption: Current income or expectations?
Gabriele Pauliuk
Paperback
• Author(s): Gabriele Pauliuk • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralSeminar paper from the year 2014 in the subject Sociology - Consumption and Advertising, language: English, abstract: The main goa...
View full detailsKulturwissenschaftliche Motivforschung bei Konsumenten: Der tatsächliche Mehrwert der "Sony Ericsson Walkman(R) Handys"
Pierre Christoph Poyault
Paperback
• Author(s): Pierre Christoph Poyault • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Ethnic Studies - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Otto-von-Guer...
View full detailsImpact of digital marketing on consumer psychology
Shweta Singh
Paperback
• Author(s): Shweta Singh • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesSeminar paper from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10, ...
View full detailsConsumer Behavior
Ayalla Ruvio
Paperback
• Author(s): Ayalla Ruvio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIn Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subjec...
View full detailsBeeinflussung des Kaufverhaltens durch Neuromarketing und trojanisches Marketing
Sarah Höttges
Paperback
• Author(s): Sarah Höttges • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Fachhochschule des bfi Wien Gmb...
View full detailsInfluences and Attitudes within Consumer Behaviour Process
Olga Sokolowski
Paperback
• Author(s): Olga Sokolowski • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralEssay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Gdan...
View full detailsDer Kunde als freiwilliger Markenbotschafter: Analyse des Einflusses starker Marken auf prosoziales Konsumentenverhalten
Florian Klar
Paperback
• Author(s): Florian Klar • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Ruhr-Universität Bochum, Spra...
View full detailsConsumer Focused Behavior: Business Case Studies
Fred Santino
Paperback
• Author(s): Fred Santino • Publisher: Fred Santino • Publisher Imprint: Fred Santino • BISAC: Schools - Levels - HigherThis book identifies many situations to which businesses have responded to customer trends and feedback. and adapted successfu...
View full detailsThe Connected Customer: The Changing Nature of Consumer and Business Markets
Stefan H.K. Wuyts
Paperback
• Author(s): Stefan H.K. Wuyts • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn today's connected consumer environment, customers are better informed and harder to please, but they also leave...
View full detailsResearch Time How Influences Consumer Behavior
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, however, I aim to research whether time factor can influence the consumer individual consumption desire to be cha...
View full detailsKonsumentenverhalten: Konsumenten Verstehen - Marketingmaßnahmen Gestalten
Stefan Hoffmann, Payam Akbar
Paperback
• Author(s): Stefan Hoffmann | Payam Akbar • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDieses Buch vermittelt die Grundlagen des Konsumentenverhaltens und analysiert, was Kaufentscheidungs...
View full detailsUnternehmensreputation Und Markenstärke: Analyse Von Wechselwirkungen Und Ansätzen Zur Prognose Des Konsumentenverhaltens
Sebastian Fuchs, Prof Dr Manfred Schwaiger
Paperback
• Author(s): Sebastian Fuchs | Prof Dr Manfred Schwaiger • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralSebastian Fuchs untersucht mittels einer deutschlandweiten Onlinebefragung und eines Experimentalde...
View full detailsThe Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000
Penelope Francks
Paperback
• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...
View full detailsKonsumverhalten der Bevölkerung in der Kleidungsbranche. Verhaltensänderung der Bevölkerung durch aktuelle Entwicklungen
Sinem Selin Özer
Paperback
• Author(s): Sinem Selin Özer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2023 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 3,0, Hochschule für angewandtes Manageme...
View full detailsRevealed Preference Theory
Christopher P. Chambers, Federico Echenique
Paperback
• Author(s): Christopher P. Chambers | Federico Echenique • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: EconometricsPioneered by American economist Paul Samuelson, revealed preference theory is b...
View full detailsIntegrated Communication: Synergy of Persuasive Voices
Esther Thorson
Paperback
• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralBuilding brands through integrated marketing is an approach being used by all top-level marketing strategists....
View full detailsDer Einfluss von emotionaler Konditionierung in der Werbung auf das Konsumentenverhalten
Sarah Krupski
Paperback
• Author(s): Sarah Krupski • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...
View full detailsExperiential Marketing: Consumer Behavior, Customer Experience and the 7es
Wided Batat
Paperback
• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsWhy do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same product...
View full detailsThe impact of multi-vendor loyalty programs on the consumers' online purchase process: An investigation based on Payback
Vanessa Ostertag
Paperback
• Author(s): Vanessa Ostertag • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, LMU Munic...
View full detailsObjects of Desire: Consumer Behaviour in Shopping Centre Choices
C. Dennis
Paperback
• Author(s): C. Dennis • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchWhat determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners a...
View full detailsDie Ästhetik von Webseiten und Konsumentenverhalten
Stephan Schwertfeger
Paperback
• Author(s): Stephan Schwertfeger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,00, Leopold-Franzens-Uni...
View full detailsO impacto das montras no comportamento de compra dos consumidores
Maleeha Samar
Paperback
• Author(s): Maleeha Samar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralEste livro tem como objetivo investigar o impacto das montras no comportamento de compra dos consumidor...
View full detailsDer Einfluss emotionaler Werbung auf das Konsumentenverhalten
Laurin Stappel
Paperback
• Author(s): Laurin Stappel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...
View full detailsWhich psychological processes are involved in intentional buying and how rational is the buyer?
Vladislav Tsekov
Paperback
• Author(s): Vladislav Tsekov • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralEssay from the year 2018 in the subject Psychology - Work, Business, Organisation, grade: A, University College London, language: English, abs...
View full detailsDienstleistungsqualität und Konsumentenverhalten. Analyse mit Fragebogen, S-O-R Modell und Rollenkonzept
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralEinsendeaufgabe aus dem Jahr 2016 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, SRH Fernhochschule, Sprache: Deutsch, Abstra...
View full detailsConsumer Identity and Global Branding Strategies
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralEssay from the year 2021 in the subject Economics - Other, grade: 98, course: Bs. economics, language: English, abstract: Consumer trends...
View full detailsConsumer Behavior
Wayne D. Hoyer , Deborah J. MacInnis, Rik Pieters
Paperback
• Author(s): Wayne D. Hoyer | Deborah J. MacInnis | Rik Pieters • Publisher: Cengage Learning India • Publisher Imprint: Cengage Learning India • BISAC: Marketing - GeneralCONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, socio...
View full details