Search results for “[subject: consumer-behavior]”

• Author(s): Wayne D. Hoyer • Publisher: Cengage Learning • Publisher Imprint: Cengage Learning • BISAC: Marketing - GeneralHoyer/MacInnis/Pieters' CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthr...

• Author(s): John Storey • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book provides a clear and wide-ranging overview of consumption as a sociological concept. Arguing that consumption ...

• Author(s): Maria Giovanna Onorati • Publisher: Egea Spa - Bocconi University Press • Publisher Imprint: Egea Spa - Bocconi University Press • BISAC: Consumer Behavior - GeneralIn times of great social change and uncertainty, we are less incline...

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralInterpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structu...

• Author(s): Katrin Gerberich • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Carl von Ossietzky Univers...

• Author(s): Ernest Dichter • Publisher: Martino Fine Books • Publisher Imprint: Martino Fine Books • BISAC: Psychotherapy - Behaviorism2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition...

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Eu...

• Author(s): Benjamin Brauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Europa-Universität Viadrina...

• Author(s): Derrick Nukunu Akude • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThis book offers a comprehensive exploration of consumer behavior, blending historical...

• Author(s): Alexander Bauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Paneurópska vysoká skola, Spr...

• Author(s): Charlotte Brodtkorb • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralSeminar paper from the year 2012 in the subject Sociology - Consumption and Advertising, grade: 1,3, European Business School L...

• Author(s): Monzur Mahmud Hossain | Mohammad Masudul Hassan • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: GeneralO consumidor responderá de acordo com a qualidade do produto, o sabor, a higiene,...

• Author(s): Linda F. Alwitt • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchProduct, price, promotion and place: these are the four key areas in which marketing influences consumers. This innova...

• Author(s): Florian Schleicher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2013 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 2,3, Technical...

• Author(s): Situn Krushna Sahu • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - GeneralIn this book we explore the fascinating aspects of consumer behavior. Looking at a number ...

• Author(s): John O'Shaughnessy • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Applied PsychologyFrom the Back CoverDrawing on the unique academic and professional experience of its author, Consumer Behavior expl...

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Sales & Selling - GeneralUnravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Ma...

• Author(s): Aylin Kästner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Otto-Friedrich-Universität Bamberg (Europä...

• Author(s): Syeda Sani-E-Zahra Bukhari • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - General

• Author(s): Eugen Rausch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.6, Hochschule Fulda, Sprache: De...

• Author(s): Ravi Kumar • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 10, Lancaster Univer...

• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis thoroughly updated second edition of Essentials of Consumer Behavior offers a ...

• Author(s): Olaf Sadzio • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, SRH Hochschule Riedlingen, Veranstaltung: Ko...

• Author(s): Yoram(jerry) Wind • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - GeneralWhat drives consumers to make purchasing decisions? How do emotions, culture, and external influences shape their b...

• Author(s): Bob M. Fennis • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Business And EconomicsThe Psychology of Advertising offers a comprehensive overview of theory and research in consumer...

• Author(s): Eshetu Tefera Bekele • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book provides a thorough exploration of ...

• Author(s): Jagdish Sheth • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - MultilevelLegend in Marketing: Consumer Behavior - Conceptual FoundationsBy Jagdish N. ShethExplore the groundbreaking work of...

• Author(s): May Lee Ng • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralL'obiettivo di questo studio era determinare i fattori che influenzano l'intenzione di acquisto dei consumatori malesi attra...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralIn first part, it brings these questions: Can environment factors influence consumer behavior changes? How and why environment f...

• Author(s): Maëlys Debatisse • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralW�hrend traditionelle Werbung von den Verbrauchern in Frage gestellt und diskreditiert wird, entwickelt sich Produ...

• Author(s): Azime Cantaş • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - EntertainmentWith traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangli...

• Author(s): Lutz Herrmann • Publisher: Igel • Publisher Imprint: Igel • BISAC: Marketing - GeneralIn Zeiten eines stetig härteren Wettbewerbs kommt der Kundenbindung eine immer grö ere Bedeutung für Unternehmen zu. Viele Untersuchungen beschäfti...

• Author(s): Nathalie Nettesheim • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralBachelorarbeit aus dem Jahr 2024 im Fachbereich Psychologie, Note: 1,0, FernUniversität Hagen (Fakultät für Psychologie), Sprache: Deutsch,...

• Author(s): Morris B. Holbrook • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consume...

• Author(s): Julia Schöniger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule RheinMain (Wiesba...