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Products
Shopping Addiction: A New Way to Understand Your Shopping Habits
Norah Deay
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• Author(s): Norah Deay • Publisher: Independent Publishing Network • Publisher Imprint: Independent Publishing Network • BISAC: Psychopathology - Compulsive BehaviorYou already know you shouldn't be buying things you don't need. You've tried cut...
View full detailsAdvertease: The Itch and the Scratch of Advertising
Gupta, Mukul P.
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• Author(s): Gupta, Mukul P. • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Advertising & PromotionNot having a well-developed body of advertising theory, both theoreticians and practitioners of advertis...
View full detailsHow does web design affect consumers' trust in online shopping?
Julia Petker
Paperback
• Author(s): Julia Petker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralScientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen...
View full detailsImpact of User-Generated Content on Consumer Trust and Purchase Intent
A. Dineshkarthik, L. R. Siva Raman
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• Author(s): A. Dineshkarthik | L. R. Siva Raman • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralUser-generated content (also known as or consumer-generated content) is...
View full detailsUngeplante Käufe - Über den Impulskauf
Anne Michel
Paperback
• Author(s): Anne Michel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Georg-August-Universität Göttin...
View full detailsLeveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge
Rajeev Batra
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• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology...
View full detailsSpoleczna odpowiedzialnośc biznesu a gotowośc konsumentów do placenia
Sonja Schneeberger
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• Author(s): Sonja Schneeberger • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementCelem badania bylo zbadanie ewentualnego związku między spoleczną odpowiedzialności...
View full detailsInterreligiöses Marketing
Stefan Müller
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• Author(s): Stefan Müller • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Marketing - GeneralReligionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie ...
View full detailsMultimodale Erlebnisvermittlung Am Point of Sale: Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berücksichtigung Der Wirkungen Von Musik U
Ralph Salzmann, Prof Dr Peter Weinberg
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• Author(s): Ralph Salzmann | Prof Dr Peter Weinberg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralAuf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs...
View full detailsThe Language of Branding: Theory, Strategies, and Tactics
Dawn Lerman
Paperback
• Author(s): Dawn Lerman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve bra...
View full detailsE-tailing in India. Customer satisfaction and online consumer buying behaviour
Saumya Mishra
Paperback
• Author(s): Saumya Mishra • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, course: Mast...
View full detailsShopping for a better world. Das Potenzial eines strategischen und nachhaltigen Konsums
Denise Jung
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• Author(s): Denise Jung • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Konsum und Werbung, Note: keine, Universit t Paderborn, Sprache: Deutsch, ...
View full detailsComprendere il comportamento dei consumatori
Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki
Paperback
• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLa comprensione del comportamento del consumatore implica l'analisi di div...
View full detailsMicroeconomics Explained in 10 Minutes: A Fast and Simple, Big Picture Guide to Supply, Demand, Pricing, and Consumer Behavior
Roggie Clark, Raj Clark
Paperback
• Author(s): Roggie Clark | Raj Clark • Publisher: Bounce Rank • Publisher Imprint: Bounce Rank • BISAC: Consumer Behavior - GeneralMicroeconomics doesn't have to be complicated, confusing, or filled with jargon that makes you feel lost. At its c...
View full detailsE-commerce aus Verbrauchersicht
Sandra Gröll
Paperback
• Author(s): Sandra Gröll • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Zusammenfassung: Der Begriff Electronic Commerce findet Verwendung für eine Vielzahl von bequemen Beschaffungsmöglichkeiten...
View full detailsConsumer acceptance of brand ambassador replacement
Danila Gavioli
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• Author(s): Danila Gavioli • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralFamous faces in advertising are increasingly promoting a wide variety of products. Thomas Gottschalk enjoy...
View full detailsCorporate Social Irresponsibility and Consumers' Psychological Conflicts
Alexander Stich
Paperback
• Author(s): Alexander Stich • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDoctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade...
View full detailsThe Science of Shopping
Kate Hardcastle
Paperback
• Author(s): Kate Hardcastle • Publisher: Kogan Page Ltd • Publisher Imprint: Kogan Page Ltd • BISAC: Industries - RetailingIn the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offlin...
View full detailsPréférence des consommateurs pour les produits électroniques importés par rapport aux produits indiens
Abhilash S, Sivaramakrishnan R
Paperback
• Author(s): Abhilash S | Sivaramakrishnan R • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - General
Consumer Behaviour
Dipanakr Dutta
Paperback
• Author(s): Dipanakr Dutta • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Educational PsychologyThe book "Consumer Behaviour: In Indian Context" is primarily intended for management students and faculty members to use as a ...
View full detailsConsumption patterns and lifeworlds: using the example of convenience food
Florian Schleicher
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• Author(s): Florian Schleicher • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: GeneralThis paper offers remarkable insights into the German food market and its consumers. A solid theoretical found...
View full detailsR U #Solomo Ready?: Consumers and Brands in the Digital Era
Stavros Papakonstantinidis
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• Author(s): Stavros Papakonstantinidis • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Advertising & PromotionIn today's highly cluttered digital marketing environment there is a great need for marketer...
View full detailsGames and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
Betty Adamou
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• Author(s): Betty Adamou • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchGames are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of techn...
View full detailsKonsumenten-Verhalten: Ein Leitfaden zur Analyse der Käuferpsyche
Vivaldo Lombardi
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• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDie Untersuchung des Verbraucherverhaltens zielt darauf ab, mehrere Fragen zu internen und externe...
View full detailsWhy People (Don't) Buy: The Go and Stop Signals
Amitav Chakravarti
Paperback
• Author(s): Amitav Chakravarti • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralProvides a robust framework of analysis for managers - the GO-STOP Signal Framework - that can be used to both avoid...
View full detailsConsumer Buying Behavior
João Batista Ferreira, Débora L. Amaral
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• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe fundamental aim of this study is to delve deeper into the subject of consumer behavior b...
View full detailsEmpirische Untersuchung von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie
Claudia Schiefler
Paperback
• Author(s): Claudia Schiefler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Otto-von-Guericke-Unive...
View full detailsMulticultural Mainstream: The Power of Hispanics In Consumer Marketing
Hernan Tagliani
Paperback
• Author(s): Hernan Tagliani • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralThis book is an essential guide to seizing one of the greatest sales and brand growth opportunities...
View full detailsComportamento dei consumatori durante le festività
Pallavur Raman Brinda Kalyani, Merin Annancia
Paperback
• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralQuesto studio esamina il comportamento d'acquisto dei consumatori durante le festivit� ...
View full detailsThe Impact of Advertisement on Consumer's Buying Behaviour
Vishal Karavadra
Paperback
• Author(s): Vishal Karavadra • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralMaster's Thesis from the year 2023 in the subject Sociology - Consumption and Advertising, grade: 81%, University of Europe for Ap...
View full detailsWhat Do I Buy Now?
Kristin Kiesel
Paperback
• Author(s): Kristin Kiesel • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralChoosing among 320,000 food products currently available in supermarkets is not an easy task. Words and symbols printed on packaging k...
View full detailsDas Verbraucherverhalten verstehen
Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki
Paperback
• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Verbraucherverhalten zu verstehen bedeutet, verschiedene verhalten...
View full detailsDeterminants of Consumer Buying Behaviour
Tezera Alemu, Lemi Waktola
Paperback
• Author(s): Tezera Alemu | Lemi Waktola • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralBy concentrating on Ambo University Woliso Campus students in woliso and using...
View full detailsThe Rise of the Consumer in Modern China
Wang Ning
Paperback
• Author(s): Wang Ning • Publisher: Paths Publishing Group • Publisher Imprint: Paths Publishing Group • BISAC: Consumer Behavior - GeneralChina has undergone profound social changes, with far-reaching consequences in all walks of life since refo...
View full detailsWord-of-Mouth: Influences on the Choice of Recommendation Sources
Klaus Schöfer
Paperback
• Author(s): Klaus Schöfer • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Research & DevelopmentThesis (M.A.) from the year 1998 in the subject Business economics - Operations Research, grade: 1.3, University of No...
View full detailsInside the Mind of the Buyer: Unveiling the Psychology and Sociology of Consumer Behavior
Paschal Creation Publication
Paperback
• Author(s): Paschal Creation Publication • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDive into the intricate world of consumer behavior with "Inside the Mind of the Buyer:...
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