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Search results for “[subject: consumer-behavior]”

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Shopping Addiction: A New Way to Understand Your Shopping Habits

Norah Deay

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₹1,048
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• Author(s): Norah Deay • Publisher: Independent Publishing Network • Publisher Imprint: Independent Publishing Network • BISAC: Psychopathology - Compulsive BehaviorYou already know you shouldn't be buying things you don't need. You've tried cut...

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Advertease: The Itch and the Scratch of Advertising

Gupta, Mukul P.

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₹1,364
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• Author(s): Gupta, Mukul P. • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Advertising & PromotionNot having a well-developed body of advertising theory, both theoreticians and practitioners of advertis...

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How does web design affect consumers' trust in online shopping?

Julia Petker

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• Author(s): Julia Petker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralScientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen...

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Impact of User-Generated Content on Consumer Trust and Purchase Intent

A. Dineshkarthik, L. R. Siva Raman

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• Author(s): A. Dineshkarthik | L. R. Siva Raman • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralUser-generated content (also known as or consumer-generated content) is...

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Ungeplante Käufe - Über den Impulskauf

Anne Michel

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• Author(s): Anne Michel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Georg-August-Universität Göttin...

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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Rajeev Batra

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• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology...

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Spoleczna odpowiedzialnośc biznesu a gotowośc konsumentów do placenia

Sonja Schneeberger

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• Author(s): Sonja Schneeberger • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementCelem badania bylo zbadanie ewentualnego związku między spoleczną odpowiedzialności...

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Interreligiöses Marketing

Stefan Müller

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• Author(s): Stefan Müller • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Marketing - GeneralReligionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie ...

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Multimodale Erlebnisvermittlung Am Point of Sale: Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berücksichtigung Der Wirkungen Von Musik U

Ralph Salzmann, Prof Dr Peter Weinberg

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• Author(s): Ralph Salzmann | Prof Dr Peter Weinberg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralAuf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs...

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The Language of Branding: Theory, Strategies, and Tactics

Dawn Lerman

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• Author(s): Dawn Lerman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve bra...

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E-tailing in India. Customer satisfaction and online consumer buying behaviour

Saumya Mishra

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Original price ₹6,459
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• Author(s): Saumya Mishra • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, course: Mast...

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Shopping for a better world. Das Potenzial eines strategischen und nachhaltigen Konsums

Denise Jung

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• Author(s): Denise Jung • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Konsum und Werbung, Note: keine, Universit t Paderborn, Sprache: Deutsch, ...

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Comprendere il comportamento dei consumatori

Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki

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• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLa comprensione del comportamento del consumatore implica l'analisi di div...

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Microeconomics Explained in 10 Minutes: A Fast and Simple, Big Picture Guide to Supply, Demand, Pricing, and Consumer Behavior

Roggie Clark, Raj Clark

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• Author(s): Roggie Clark | Raj Clark • Publisher: Bounce Rank • Publisher Imprint: Bounce Rank • BISAC: Consumer Behavior - GeneralMicroeconomics doesn't have to be complicated, confusing, or filled with jargon that makes you feel lost. At its c...

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E-commerce aus Verbrauchersicht

Sandra Gröll

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• Author(s): Sandra Gröll • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Zusammenfassung: Der Begriff Electronic Commerce findet Verwendung für eine Vielzahl von bequemen Beschaffungsmöglichkeiten...

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Consumer acceptance of brand ambassador replacement

Danila Gavioli

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• Author(s): Danila Gavioli • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralFamous faces in advertising are increasingly promoting a wide variety of products. Thomas Gottschalk enjoy...

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Corporate Social Irresponsibility and Consumers' Psychological Conflicts

Alexander Stich

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• Author(s): Alexander Stich • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDoctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade...

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The Science of Shopping

Kate Hardcastle

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• Author(s): Kate Hardcastle • Publisher: Kogan Page Ltd • Publisher Imprint: Kogan Page Ltd • BISAC: Industries - RetailingIn the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offlin...

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Préférence des consommateurs pour les produits électroniques importés par rapport aux produits indiens

Abhilash S, Sivaramakrishnan R

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• Author(s): Abhilash S | Sivaramakrishnan R • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - General

Consumer Behaviour

Dipanakr Dutta

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• Author(s): Dipanakr Dutta • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Educational PsychologyThe book "Consumer Behaviour: In Indian Context" is primarily intended for management students and faculty members to use as a ...

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Consumption patterns and lifeworlds: using the example of convenience food

Florian Schleicher

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• Author(s): Florian Schleicher • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: GeneralThis paper offers remarkable insights into the German food market and its consumers. A solid theoretical found...

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R U #Solomo Ready?: Consumers and Brands in the Digital Era

Stavros Papakonstantinidis

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• Author(s): Stavros Papakonstantinidis • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Advertising & PromotionIn today's highly cluttered digital marketing environment there is a great need for marketer...

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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success

Betty Adamou

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• Author(s): Betty Adamou • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchGames are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of techn...

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Konsumenten-Verhalten: Ein Leitfaden zur Analyse der Käuferpsyche

Vivaldo Lombardi

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• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDie Untersuchung des Verbraucherverhaltens zielt darauf ab, mehrere Fragen zu internen und externe...

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Why People (Don't) Buy: The Go and Stop Signals

Amitav Chakravarti

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• Author(s): Amitav Chakravarti • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralProvides a robust framework of analysis for managers - the GO-STOP Signal Framework - that can be used to both avoid...

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Consumer Buying Behavior

João Batista Ferreira, Débora L. Amaral

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• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe fundamental aim of this study is to delve deeper into the subject of consumer behavior b...

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Empirische Untersuchung von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie

Claudia Schiefler

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• Author(s): Claudia Schiefler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Otto-von-Guericke-Unive...

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Multicultural Mainstream: The Power of Hispanics In Consumer Marketing

Hernan Tagliani

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• Author(s): Hernan Tagliani • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralThis book is an essential guide to seizing one of the greatest sales and brand growth opportunities...

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Comportamento dei consumatori durante le festività

Pallavur Raman Brinda Kalyani, Merin Annancia

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Current price ₹5,878
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• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralQuesto studio esamina il comportamento d'acquisto dei consumatori durante le festivit� ...

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The Impact of Advertisement on Consumer's Buying Behaviour

Vishal Karavadra

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Current price ₹5,663
Original price ₹6,615
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• Author(s): Vishal Karavadra • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralMaster's Thesis from the year 2023 in the subject Sociology - Consumption and Advertising, grade: 81%, University of Europe for Ap...

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What Do I Buy Now?

Kristin Kiesel

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Current price ₹6,274
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• Author(s): Kristin Kiesel • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralChoosing among 320,000 food products currently available in supermarkets is not an easy task. Words and symbols printed on packaging k...

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Das Verbraucherverhalten verstehen

Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki

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Current price ₹5,660
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• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Verbraucherverhalten zu verstehen bedeutet, verschiedene verhalten...

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Determinants of Consumer Buying Behaviour

Tezera Alemu, Lemi Waktola

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Current price ₹4,100
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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralBy concentrating on Ambo University Woliso Campus students in woliso and using...

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The Rise of the Consumer in Modern China

Wang Ning

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• Author(s): Wang Ning • Publisher: Paths Publishing Group • Publisher Imprint: Paths Publishing Group • BISAC: Consumer Behavior - GeneralChina has undergone profound social changes, with far-reaching consequences in all walks of life since refo...

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Word-of-Mouth: Influences on the Choice of Recommendation Sources

Klaus Schöfer

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• Author(s): Klaus Schöfer • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Research & DevelopmentThesis (M.A.) from the year 1998 in the subject Business economics - Operations Research, grade: 1.3, University of No...

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Inside the Mind of the Buyer: Unveiling the Psychology and Sociology of Consumer Behavior

Paschal Creation Publication

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• Author(s): Paschal Creation Publication • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDive into the intricate world of consumer behavior with "Inside the Mind of the Buyer:...

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