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Comportement du consommateur

R. Vettriselvan, S. Michael

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• Author(s): R. Vettriselvan | S. Michael • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralL'achat en ligne est le processus d'achat de biens et de services auprès de marchands qui vendent ...

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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Judy Graham

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• Author(s): Judy Graham • Publisher: Pearson • Publisher Imprint: Pearson • BISAC: Customer RelationsDesigned to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to pra...

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Exploring consumer attitudes and activities

Magdalena Maciaszczyk

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• Author(s): Magdalena Maciaszczyk • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralThe concept of prosumption refers to a complex and dynamic market behaviour in which...

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Äußere Reize als Schlüsselfaktor für Kaufentscheidungen nach Mehrabian und Russell: Ein Literaturüberblick

Ines Klotsche

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• Author(s): Ines Klotsche • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Technische Universität Bergak...

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Understanding Consumer Behavior

Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki

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• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralUnderstanding consumer behavior involves analyzing different...

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Konsumräume und Kaufentscheidungen: Zur Bedeutung des Social Web

Iska Mira Beißwenger

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• Author(s): Iska Mira Beißwenger • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: GeneralDie vorliegende Arbeit hat die Analyse der Wirkung des Social Web auf das Konsumenten- und Kaufverhalten...

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Efficient Consumer Response

Claudia Körber

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• Author(s): Claudia Körber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: keine, Hochschule f...

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Strategien der Werbung: Eine verhaltenswissenschaftliche Betrachtung

Anne Pytlik, Bettina Eßfeld

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• Author(s): Anne Pytlik | Bettina Eßfeld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Rheinische Fri...

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Aktivierung bei Dienstleistungen

Manuel Sommerfeld

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• Author(s): Manuel Sommerfeld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Schmalkalden, ...

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Preiswissen der Konsumenten: Theorie, Einflussfaktoren und empirische Auseinandersetzung

Mark Köster

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• Author(s): Mark Köster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ruhr-Universität Bochum, Sprach...

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Brand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of m

José Leyva

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• Author(s): José Leyva • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (Pass with disti...

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Applied Consumer Psychology: How to Use Psychological Insights in Marketing

Gareth J. Harvey

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• Author(s): Gareth J. Harvey • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for und...

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Effects of marketing, bank loan and credit debt on consumer's spending. Mathematical models based on an engineering concept

Zin Eddine Dadach

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• Author(s): Zin Eddine Dadach • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralDocument from the year 2019 in the subject Engineering - Industrial Engineering and Management, course: Business, language: English, abstract...

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Compreender e influenciar o comportamento dos consumidores

Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua

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Original price ₹6,702
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• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralNum contexto em que a tecnologia digital redef...

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Life Phases, Mobility and Consumption: An Ethnography of Shopping Routes

Helene Brembeck, Niklas Hansson, Jean-Sébastien Vayre

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• Author(s): Helene Brembeck | Niklas Hansson | Jean-Sébastien Vayre • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe very routines of our daily life are to a great extent the expression of ou...

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Trends in Marketing Habits of Local People

Jyotirmoy Koley, Apurba Chinya

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• Author(s): Jyotirmoy Koley | Apurba Chinya • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralThe research study "Trends in Marketing Habits of Local People: A Study between Malls a...

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Analisi del comportamento dei consumatori nell'era digitale

Ehsan Ali Tanlou, Ali Naziri Firouzsalari

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• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven Marketing Dec...

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Zusammenhänge zwischen Nachhaltigkeit und Digitalisierung

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, AKAD University, ehem. AKAD Fachh...

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Comportement d'achat des consommateurs

João Batista Ferreira, Débora L. Amaral

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• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: GeneralL'objectif fondamental de cette étude est d'approfondir le sujet du comportement du consommateur e...

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Influencer Marketing. Der psychologische Einfluss von Influencern auf unser Kaufverhalten

Carolin Wemhoff

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• Author(s): Carolin Wemhoff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,3, FOM Essen, Hochschule für Oekonomie ...

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Raising Consumers: Children and the American Mass Market in the Early Twentieth Century

Lisa Jacobson

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• Author(s): Lisa Jacobson • Publisher: Columbia University Press • Publisher Imprint: Columbia University Press • BISAC: Consumer Behavior - GeneralThis provocative book examines the social, economic, and cultural forces that produced and ultima...

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Comportamento DOS Consumidores

Shubha Ranjan Dutta

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• Author(s): Shubha Ranjan Dutta • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralÉ com imenso prazer que apresento aos estimados leitores a primeira edição do livro "Comportament...

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Käuferverhalten, Einstellungen und Motive

Konstantin Lust

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• Author(s): Konstantin Lust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Siegen, Sprache...

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Unterschiede im Einkaufsverhalten in der Harburger Altstadt und im Phoenix Center

Maria M

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• Author(s): Maria M • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Urban & Land Use PlanningStudienarbeit aus dem Jahr 2008 im Fachbereich Geowissenschaften / Geographie - Bevölkerungsgeographie, Stadt- u. Raumplanung, No...

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Islam, Marketing and Consumption: Critical Perspectives on the Intersections

Aliakbar Jafari

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• Author(s): Aliakbar Jafari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingIn recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. ...

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Die Entstehung der Konsumgesellschaft: Über die europäische Gesellschaft des 18. Jahrhunderts und die Entwicklung des Bürgers zum Konsumenten

Philip Grabowski

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• Author(s): Philip Grabowski • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralExamensarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Konsum und Werbung, Ludwig-Maximilians-Universität München, Sprache: D...

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Consumer Demand in the United States: Prices, Income, and Consumption Behavior

Lester D. Taylor

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• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...

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Customer Insights: Konsumentenpsychologie und Konsumentenverhalten

Willy Schneider

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• Author(s): Willy Schneider • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: EconometricsThemenkomplexe: (1) Begriff, Phasen und Arten des Käuferverhaltens (2) Grundmodelle zur Erklärung des Kaufverhaltens (...

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Consumer Behaviour

Shubha Ranjan Dutta

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• Author(s): Shubha Ranjan Dutta • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralIt gives me immense pleasure to introduce before the esteemed readers, the first editio...

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Hedonistische und utilitaristische Güter im Marketing: Eine systemische Literaturanalyse

Niklas Müller

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• Author(s): Niklas Müller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Bielefeld (Fakultä...

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Das Informationsverhalten der Best Ager: Eine empirische Studie am Beispiel der Unterhaltungselektronik

Rafael Grieger

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• Author(s): Rafael Grieger • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Erstmal mach ich mich schlau... überwiegend im Internet. Ja. Erstmal Stiftung Warentest im Internet. Früher hab ich sie m...

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Consumer-Brand Relationships: Konzeption, Messung Und Konsequenzen Emotionaler Markenbindung

Daniel Heinrich

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• Author(s): Daniel Heinrich • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - General​Ein wesentliches Ziel des heutigen Marketing ist es, Marken nicht nur in den Köpfen von Konsumenten zu positionieren, sondern ...

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Selbstkongruenz Im Multichannel-Retailing: Determinanten Und Auswirkungen Der Absatzkanalspezifischen Selbstähnlichkeit

Ramona Platt

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• Author(s): Ramona Platt • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralRamona Platt analysiert die Determinanten und Auswirkungen der absatzkanalspezifischen Selbstkongruenz bei Multichannel-Shoppe...

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Comprendre le Comportement du Consommateur

Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki

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Current price ₹5,656
Original price ₹6,452
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Current price ₹5,656

• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Editions Universitaires Europeennes • Publisher Imprint: Editions Universitaires Europeennes • BISAC: Marketing - GeneralComprendre le comportement du consomma...

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Augmented Reality and Consumer Behavior in E-Commerce

Alexander Pfaff

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• Author(s): Alexander Pfaff • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralAugmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It en...

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Comportamiento del Consumidor: Una guía para analizar la psique del comprador

Vivaldo Lombardi

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• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralEl estudio del comportamiento del consumidor tiene como objetivo responder a varias preguntas rela...

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