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Products
Comportement du consommateur
R. Vettriselvan, S. Michael
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• Author(s): R. Vettriselvan | S. Michael • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralL'achat en ligne est le processus d'achat de biens et de services auprès de marchands qui vendent ...
View full detailsCritical Thinking in Consumer Behavior: Cases and Experiential Exercises
Judy Graham
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• Author(s): Judy Graham • Publisher: Pearson • Publisher Imprint: Pearson • BISAC: Customer RelationsDesigned to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to pra...
View full detailsExploring consumer attitudes and activities
Magdalena Maciaszczyk
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• Author(s): Magdalena Maciaszczyk • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralThe concept of prosumption refers to a complex and dynamic market behaviour in which...
View full detailsÄußere Reize als Schlüsselfaktor für Kaufentscheidungen nach Mehrabian und Russell: Ein Literaturüberblick
Ines Klotsche
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• Author(s): Ines Klotsche • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Technische Universität Bergak...
View full detailsUnderstanding Consumer Behavior
Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki
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• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralUnderstanding consumer behavior involves analyzing different...
View full detailsKonsumräume und Kaufentscheidungen: Zur Bedeutung des Social Web
Iska Mira Beißwenger
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• Author(s): Iska Mira Beißwenger • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: GeneralDie vorliegende Arbeit hat die Analyse der Wirkung des Social Web auf das Konsumenten- und Kaufverhalten...
View full detailsEfficient Consumer Response
Claudia Körber
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• Author(s): Claudia Körber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: keine, Hochschule f...
View full detailsStrategien der Werbung: Eine verhaltenswissenschaftliche Betrachtung
Anne Pytlik, Bettina Eßfeld
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• Author(s): Anne Pytlik | Bettina Eßfeld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Rheinische Fri...
View full detailsAktivierung bei Dienstleistungen
Manuel Sommerfeld
Paperback
• Author(s): Manuel Sommerfeld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Schmalkalden, ...
View full detailsPreiswissen der Konsumenten: Theorie, Einflussfaktoren und empirische Auseinandersetzung
Mark Köster
Paperback
• Author(s): Mark Köster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ruhr-Universität Bochum, Sprach...
View full detailsBrand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of m
José Leyva
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• Author(s): José Leyva • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (Pass with disti...
View full detailsApplied Consumer Psychology: How to Use Psychological Insights in Marketing
Gareth J. Harvey
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• Author(s): Gareth J. Harvey • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for und...
View full detailsEffects of marketing, bank loan and credit debt on consumer's spending. Mathematical models based on an engineering concept
Zin Eddine Dadach
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• Author(s): Zin Eddine Dadach • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralDocument from the year 2019 in the subject Engineering - Industrial Engineering and Management, course: Business, language: English, abstract...
View full detailsCompreender e influenciar o comportamento dos consumidores
Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua
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• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralNum contexto em que a tecnologia digital redef...
View full detailsLife Phases, Mobility and Consumption: An Ethnography of Shopping Routes
Helene Brembeck, Niklas Hansson, Jean-Sébastien Vayre
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• Author(s): Helene Brembeck | Niklas Hansson | Jean-Sébastien Vayre • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe very routines of our daily life are to a great extent the expression of ou...
View full detailsTrends in Marketing Habits of Local People
Jyotirmoy Koley, Apurba Chinya
Paperback
• Author(s): Jyotirmoy Koley | Apurba Chinya • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralThe research study "Trends in Marketing Habits of Local People: A Study between Malls a...
View full detailsAnalisi del comportamento dei consumatori nell'era digitale
Ehsan Ali Tanlou, Ali Naziri Firouzsalari
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• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven Marketing Dec...
View full detailsZusammenhänge zwischen Nachhaltigkeit und Digitalisierung
Anonymous
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, AKAD University, ehem. AKAD Fachh...
View full detailsComportement d'achat des consommateurs
João Batista Ferreira, Débora L. Amaral
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• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: GeneralL'objectif fondamental de cette étude est d'approfondir le sujet du comportement du consommateur e...
View full detailsInfluencer Marketing. Der psychologische Einfluss von Influencern auf unser Kaufverhalten
Carolin Wemhoff
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• Author(s): Carolin Wemhoff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,3, FOM Essen, Hochschule für Oekonomie ...
View full detailsRaising Consumers: Children and the American Mass Market in the Early Twentieth Century
Lisa Jacobson
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• Author(s): Lisa Jacobson • Publisher: Columbia University Press • Publisher Imprint: Columbia University Press • BISAC: Consumer Behavior - GeneralThis provocative book examines the social, economic, and cultural forces that produced and ultima...
View full detailsComportamento DOS Consumidores
Shubha Ranjan Dutta
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• Author(s): Shubha Ranjan Dutta • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralÉ com imenso prazer que apresento aos estimados leitores a primeira edição do livro "Comportament...
View full detailsKäuferverhalten, Einstellungen und Motive
Konstantin Lust
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• Author(s): Konstantin Lust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Siegen, Sprache...
View full detailsUnterschiede im Einkaufsverhalten in der Harburger Altstadt und im Phoenix Center
Maria M
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• Author(s): Maria M • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Urban & Land Use PlanningStudienarbeit aus dem Jahr 2008 im Fachbereich Geowissenschaften / Geographie - Bevölkerungsgeographie, Stadt- u. Raumplanung, No...
View full detailsIslam, Marketing and Consumption: Critical Perspectives on the Intersections
Aliakbar Jafari
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• Author(s): Aliakbar Jafari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingIn recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. ...
View full detailsDie Entstehung der Konsumgesellschaft: Über die europäische Gesellschaft des 18. Jahrhunderts und die Entwicklung des Bürgers zum Konsumenten
Philip Grabowski
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• Author(s): Philip Grabowski • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralExamensarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Konsum und Werbung, Ludwig-Maximilians-Universität München, Sprache: D...
View full detailsConsumer Demand in the United States: Prices, Income, and Consumption Behavior
Lester D. Taylor
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• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...
View full detailsCustomer Insights: Konsumentenpsychologie und Konsumentenverhalten
Willy Schneider
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• Author(s): Willy Schneider • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: EconometricsThemenkomplexe: (1) Begriff, Phasen und Arten des Käuferverhaltens (2) Grundmodelle zur Erklärung des Kaufverhaltens (...
View full detailsConsumer Behaviour
Shubha Ranjan Dutta
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• Author(s): Shubha Ranjan Dutta • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralIt gives me immense pleasure to introduce before the esteemed readers, the first editio...
View full detailsHedonistische und utilitaristische Güter im Marketing: Eine systemische Literaturanalyse
Niklas Müller
Paperback
• Author(s): Niklas Müller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Bielefeld (Fakultä...
View full detailsDas Informationsverhalten der Best Ager: Eine empirische Studie am Beispiel der Unterhaltungselektronik
Rafael Grieger
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• Author(s): Rafael Grieger • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Erstmal mach ich mich schlau... überwiegend im Internet. Ja. Erstmal Stiftung Warentest im Internet. Früher hab ich sie m...
View full detailsConsumer-Brand Relationships: Konzeption, Messung Und Konsequenzen Emotionaler Markenbindung
Daniel Heinrich
Paperback
• Author(s): Daniel Heinrich • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralEin wesentliches Ziel des heutigen Marketing ist es, Marken nicht nur in den Köpfen von Konsumenten zu positionieren, sondern ...
View full detailsSelbstkongruenz Im Multichannel-Retailing: Determinanten Und Auswirkungen Der Absatzkanalspezifischen Selbstähnlichkeit
Ramona Platt
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• Author(s): Ramona Platt • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralRamona Platt analysiert die Determinanten und Auswirkungen der absatzkanalspezifischen Selbstkongruenz bei Multichannel-Shoppe...
View full detailsComprendre le Comportement du Consommateur
Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki
Paperback
• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Editions Universitaires Europeennes • Publisher Imprint: Editions Universitaires Europeennes • BISAC: Marketing - GeneralComprendre le comportement du consomma...
View full detailsAugmented Reality and Consumer Behavior in E-Commerce
Alexander Pfaff
Paperback
• Author(s): Alexander Pfaff • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralAugmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It en...
View full detailsComportamiento del Consumidor: Una guía para analizar la psique del comprador
Vivaldo Lombardi
Paperback
• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralEl estudio del comportamiento del consumidor tiene como objetivo responder a varias preguntas rela...
View full details