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Products
Le Déclic de la Vente: Triggering the Impulse and Overcoming Paralysis
Fatiha Machhour
Paperback
• Author(s): Fatiha Machhour • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - General
Preferencje klientów dotyczące LATWEGO ZAKUPU
Karthika M
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• Author(s): Karthika M • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - General
Consumer Psychology: Theories & Applications
Hazel H. Huang
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• Author(s): Hazel H. Huang • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - GeneralConsumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range ...
View full detailsEssentials Of Consumer Behavior
Debra L. Stephens
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• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralEssentials of Consumer Behavior offers an alternative to traditional textbooks for ...
View full detailsVerbraucherverhalten bei Luxusmarken
Mohammad Hussain
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• Author(s): Mohammad Hussain • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementWiederholte Käufe sind mittlerweile ein entscheidender Faktor für Vermarkter, insbesondere auf ...
View full detailsThe Aging Consumer: Perspectives from Psychology and Marketing
Aimee Drolet
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• Author(s): Aimee Drolet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer...
View full detailsComportement Du Consommateur: Un guide pour analyser le psychisme de l'acheteur
Vivaldo Lombardi
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• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralL'étude du comportement des consommateurs vise à répondre à plusieurs questions liées aux influenc...
View full detailsDefining, Measuring and Managing Consumer Experiences
Annarita Sorrentino
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• Author(s): Annarita Sorrentino • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuri...
View full detailsConsumer Behavior: Empirical Research
Jagdish Sheth, Vibrant Publishers
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• Author(s): Jagdish Sheth | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - MultilevelLegend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior...
View full detailsConsumer Behaviour
Michael Solomon
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• Author(s): Michael Solomon • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited
Preferências dos consumidores por pontos de venda a retalho organizados
Priyanka Tripathy
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• Author(s): Priyanka Tripathy • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO livro "PREFERÊNCIAS DOS CONSUMIDORES PELOS PONTOS DE VENDA A RETALHO ORGANIZADOS" tem como princi...
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Anna Kushnyryova
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• Author(s): Anna Kushnyryova • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Fachhochschule Südwestfal...
View full detailsEntwicklung eines Werbepsychologischen Integrationsmodells als Planningtool
Mario Ruckh, Tobias Händler
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• Author(s): Mario Ruckh | Tobias Händler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität der Künste Berl...
View full detailsPreisbeurteilung bei Kunden von Günstig-Fluglinien: Eine empirische Analyse
Stefan Menden
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• Author(s): Stefan Menden • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Problemstellung: Als Ergebnis der Liberalisierung des Luftverkehrs Ende der 1970er Jahre existieren in den USA und später auch in Euro...
View full detailsTransformative Consumer Research for Personal and Collective Well-Being
David Glen Mick
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• Author(s): David Glen Mick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralDaily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-bein...
View full detailsConsumer Behavior, Global Edition
Michael Solomon
Paperback
• Author(s): Michael Solomon • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited
Brand Communities. Chancen und Risiken für die Kundenbeziehung
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Spr...
View full detailsLoyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a S
Sarah-Mailin Janotta
Paperback
• Author(s): Sarah-Mailin Janotta • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: International - GeneralInternationally operating apparel retailers are expanding throughout Europe (Noordhoff et al...
View full detailsConsumer Behavior in Practice: Strategic Insights for the Modern Marketer
Eugene Y. Chan
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• Author(s): Eugene Y. Chan • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralAimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps re...
View full detailsHabitualisiertes und impulsives Kaufverhalten
Fabian-Carlos Guhl
Paperback
• Author(s): Fabian-Carlos Guhl • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2006 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft...
View full detailsNeuromarketing: Practical Insights for Improving Customer Engagement
Katie Hart
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• Author(s): Katie Hart • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralDevelop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your profe...
View full detailsBrick & Mortar Shopping in the 21st Century
Tina Lowrey
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• Author(s): Tina Lowrey • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralThis book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and ...
View full detailsKonsumentenverhalten Und Information
Heribert Meffert, Hatwig Steffenhagen, Hermann Freter
Paperback
• Author(s): Heribert Meffert | Hatwig Steffenhagen | Hermann Freter • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralDie Zahl der Veroffentlichungen auf dem Gebiet des Konsumentenverhaltens ist im vergang...
View full detailsUrsachen nachlassender Kundenbindung im 21. Jahrhundert
Sebastian Neininger
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• Author(s): Sebastian Neininger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Fachhochschule Trier - ...
View full detailsSocial Influence and Sustainable Consumption
Elizabeth B. Goldsmith
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• Author(s): Elizabeth B. Goldsmith • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis forward-looking volume examines the role of social influence--including social medi...
View full detailsAn Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
Fanny-Gabriela Kozicki
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• Author(s): Fanny-Gabriela Kozicki • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesMaster's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media,...
View full detailsWillingness to pay for Fair Trade products: Analysis and implications
Michaela Gröpel
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• Author(s): Michaela Gröpel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Munich U...
View full detailsKonsum im Zusammenhang zum Faktor Zeit. Die Mahl-Zeit und ihre sozialen Bezugspunkte
Rene Heinz
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• Author(s): Rene Heinz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralExamensarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 2,0, Universität Trier, Sprache: Deutsch, Abstract...
View full detailsComportement du consommateur - Livre guide pour les étudiants de premier cycle
Eshetu Tefera Bekele
Paperback
• Author(s): Eshetu Tefera Bekele • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book propose une exploration approfondie des facteurs psycho...
View full detailsMarketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
D. Stroud
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• Author(s): D. Stroud • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralUnderstand the impact of a global ageing population on how products are bought, and the effect this has on how to market and ...
View full detailsComportamento do consumidor durante a época festiva
Pallavur Raman Brinda Kalyani, Merin Annancia
Paperback
• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralEste estudo examina o comportamento de compra dos consumidores durant...
View full detailsContext and Cognition in Consumer Psychology: How Perception and Emotion Guide Action
Gordon Foxall
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• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContext and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pa...
View full detailsDecoding Consumer Behaviour.: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices: Volume - 2
Dr Shubhendu S Shukla
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• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...
View full detailsCharakteristiken von Lebensmitteln. Wie Werbemaßnahmen das Medien- und Kaufverhalten von Kindern beeinflussen
Marie-Therese Laschinger
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• Author(s): Marie-Therese Laschinger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 1,7, Hochschule für a...
View full detailsDynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?
Anonym
Paperback
• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: General40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. St...
View full detailsConsumer Behavior in Action: Real-life Applications for Marketing Managers
Geoffrey Paul Lantos
Paperback
• Author(s): Geoffrey Paul Lantos • Publisher: Taylor & Francis • Publisher Imprint: M.E. Sharpe • BISAC: Marketing - ResearchConsumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It ...
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