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Search results for “[subject: consumer-behavior]”

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Le Déclic de la Vente: Triggering the Impulse and Overcoming Paralysis

Fatiha Machhour

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₹5,206
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• Author(s): Fatiha Machhour • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - General

Preferencje klientów dotyczące LATWEGO ZAKUPU

Karthika M

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• Author(s): Karthika M • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - General

Consumer Psychology: Theories & Applications

Hazel H. Huang

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• Author(s): Hazel H. Huang • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - GeneralConsumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range ...

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Essentials Of Consumer Behavior

Debra L. Stephens

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• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralEssentials of Consumer Behavior offers an alternative to traditional textbooks for ...

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Verbraucherverhalten bei Luxusmarken

Mohammad Hussain

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• Author(s): Mohammad Hussain • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementWiederholte Käufe sind mittlerweile ein entscheidender Faktor für Vermarkter, insbesondere auf ...

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The Aging Consumer: Perspectives from Psychology and Marketing

Aimee Drolet

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• Author(s): Aimee Drolet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer...

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Comportement Du Consommateur: Un guide pour analyser le psychisme de l'acheteur

Vivaldo Lombardi

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• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralL'étude du comportement des consommateurs vise à répondre à plusieurs questions liées aux influenc...

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Defining, Measuring and Managing Consumer Experiences

Annarita Sorrentino

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• Author(s): Annarita Sorrentino • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuri...

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Consumer Behavior: Empirical Research

Jagdish Sheth, Vibrant Publishers

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• Author(s): Jagdish Sheth | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - MultilevelLegend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior...

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Consumer Behaviour

Michael Solomon

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• Author(s): Michael Solomon • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited

Preferências dos consumidores por pontos de venda a retalho organizados

Priyanka Tripathy

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• Author(s): Priyanka Tripathy • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO livro "PREFERÊNCIAS DOS CONSUMIDORES PELOS PONTOS DE VENDA A RETALHO ORGANIZADOS" tem como princi...

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Neuromarketing. Emotionen als Motor der Kaufentscheidung: Erkenntnisse und Auswirkungen

Anna Kushnyryova

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Current price ₹3,320
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• Author(s): Anna Kushnyryova • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Fachhochschule Südwestfal...

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Entwicklung eines Werbepsychologischen Integrationsmodells als Planningtool

Mario Ruckh, Tobias Händler

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• Author(s): Mario Ruckh | Tobias Händler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität der Künste Berl...

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Preisbeurteilung bei Kunden von Günstig-Fluglinien: Eine empirische Analyse

Stefan Menden

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• Author(s): Stefan Menden • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Problemstellung: Als Ergebnis der Liberalisierung des Luftverkehrs Ende der 1970er Jahre existieren in den USA und später auch in Euro...

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Transformative Consumer Research for Personal and Collective Well-Being

David Glen Mick

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• Author(s): David Glen Mick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralDaily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-bein...

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Consumer Behavior, Global Edition

Michael Solomon

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Current price ₹9,527
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• Author(s): Michael Solomon • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited

Brand Communities. Chancen und Risiken für die Kundenbeziehung

Anonym

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Current price ₹2,138
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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Spr...

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Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a S

Sarah-Mailin Janotta

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• Author(s): Sarah-Mailin Janotta • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: International - GeneralInternationally operating apparel retailers are expanding throughout Europe (Noordhoff et al...

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Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

Eugene Y. Chan

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• Author(s): Eugene Y. Chan • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralAimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps re...

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Habitualisiertes und impulsives Kaufverhalten

Fabian-Carlos Guhl

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• Author(s): Fabian-Carlos Guhl • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2006 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft...

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Neuromarketing: Practical Insights for Improving Customer Engagement

Katie Hart

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• Author(s): Katie Hart • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralDevelop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your profe...

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Brick & Mortar Shopping in the 21st Century

Tina Lowrey

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• Author(s): Tina Lowrey • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralThis book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and ...

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Konsumentenverhalten Und Information

Heribert Meffert, Hatwig Steffenhagen, Hermann Freter

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• Author(s): Heribert Meffert | Hatwig Steffenhagen | Hermann Freter • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralDie Zahl der Veroffentlichungen auf dem Gebiet des Konsumentenverhaltens ist im vergang...

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Ursachen nachlassender Kundenbindung im 21. Jahrhundert

Sebastian Neininger

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• Author(s): Sebastian Neininger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Fachhochschule Trier - ...

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Social Influence and Sustainable Consumption

Elizabeth B. Goldsmith

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• Author(s): Elizabeth B. Goldsmith • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis forward-looking volume examines the role of social influence--including social medi...

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An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands

Fanny-Gabriela Kozicki

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Current price ₹5,666
Original price ₹6,615
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• Author(s): Fanny-Gabriela Kozicki • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesMaster's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media,...

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Willingness to pay for Fair Trade products: Analysis and implications

Michaela Gröpel

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• Author(s): Michaela Gröpel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Munich U...

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Konsum im Zusammenhang zum Faktor Zeit. Die Mahl-Zeit und ihre sozialen Bezugspunkte

Rene Heinz

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• Author(s): Rene Heinz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralExamensarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 2,0, Universität Trier, Sprache: Deutsch, Abstract...

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Comportement du consommateur - Livre guide pour les étudiants de premier cycle

Eshetu Tefera Bekele

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• Author(s): Eshetu Tefera Bekele • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book propose une exploration approfondie des facteurs psycho...

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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

D. Stroud

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Current price ₹3,420
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• Author(s): D. Stroud • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralUnderstand the impact of a global ageing population on how products are bought, and the effect this has on how to market and ...

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Comportamento do consumidor durante a época festiva

Pallavur Raman Brinda Kalyani, Merin Annancia

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Current price ₹5,878
Original price ₹6,702
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• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralEste estudo examina o comportamento de compra dos consumidores durant...

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Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action

Gordon Foxall

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• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContext and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pa...

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Decoding Consumer Behaviour.: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices: Volume - 2

Dr Shubhendu S Shukla

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Current price ₹2,705
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• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...

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Charakteristiken von Lebensmitteln. Wie Werbemaßnahmen das Medien- und Kaufverhalten von Kindern beeinflussen

Marie-Therese Laschinger

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• Author(s): Marie-Therese Laschinger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 1,7, Hochschule für a...

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Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?

Anonym

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Current price ₹6,756
Original price ₹7,704
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• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: General40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. St...

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Consumer Behavior in Action: Real-life Applications for Marketing Managers

Geoffrey Paul Lantos

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Current price ₹5,530
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• Author(s): Geoffrey Paul Lantos • Publisher: Taylor & Francis • Publisher Imprint: M.E. Sharpe • BISAC: Marketing - ResearchConsumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It ...

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