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Die psychologische Wirkung von Vornamen. Zur indirekten Messung impliziter Einstellungen

Anna-Marlen Schlüter

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• Author(s): Anna-Marlen Schlüter • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Diagnostik, Note: 1,3, Sprache: Deutsch, Abstract: Wie können unse...

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Erlebnisorientierung im Einzelhandel: Die Studie ist aufgrund der Dateigröße nur als Papierversion oder auf CD erhältlich.

Chantal Weyers

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• Author(s): Chantal Weyers • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Neue Trends im Konsumentenverhalten, bedingt durch einen allgemeinen Wertewandel und strukturelle Veränderung...

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Comportement des consommateurs pendant les fêtes de fin d'année

Pallavur Raman Brinda Kalyani, Merin Annancia

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• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCette �tude examine le comportement d'achat des consommateurs pendant les saiso...

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Consumer Research: Introspective Essays on the Study of Consumption

Morris B. Holbrook

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• Author(s): Morris B. Holbrook • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution ...

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L'analyse du comportement des consommateurs à l'ère numérique

Ehsan Ali Tanlou, Ali Naziri Firouzsalari

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• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven Marke...

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Konsumverhalten Verstehen, Beeinflussen Und Messen: Die Psychologie Hinter Effektivem Marketing

Manuel Stegemann

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• Author(s): Manuel Stegemann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralWie entscheiden wir, was wir kaufen? Dieses Buch präsentiert faszinierende und wissenschaftlich fundierte Erkenntnisse zum...

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Consumers and Services

Mark Gabbott

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• Author(s): Mark Gabbott • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsThis approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It est...

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Demand System Specification and Estimation

Terence J. Wales, Robert A. Pollak

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• Author(s): Terence J. Wales | Robert A. Pollak • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Consumer Behavior - GeneralThis book explores the principal issues involved in bridging the gap between th...

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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail

Angelin Close Scheinbaum

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• Author(s): Angelin Close Scheinbaum • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralSocial media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers be...

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Wie Werbung neue Lebensstile schafft: "Wohnst du noch oder lebst du schon?"

Philipp Queitsch

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• Author(s): Philipp Queitsch • Publisher: Grin Publishing • Publisher Imprint: Grin Publishing • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Medien, Kunst, Musik, Note: 2,3, Martin-Luther-Universität Hal...

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Market Research with Panels: Types, Surveys, Analysis, and Applications

Martin Günther

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• Author(s): Martin Günther • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - ResearchFrom the Back CoverOne of the most important tasks of market research is to read market development...

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Psychology of the Consumer and Its Development: An Introduction

Robert C. Webb

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• Author(s): Robert C. Webb • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchAn unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fash...

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Comportamento del consumatore nei grandi magazzini

A. Sri Hari Prasath, S. Shajitha Banu

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• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - General

Understanding Consumer Choice

G. Foxall

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• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchUnderstanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of...

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Verhaltenszielgruppen: Ein aktueller Überblick über Methoden und Werkzeuge zur unmittelbaren Beschreibung verhaltensorientierter Zielgruppen im Intern

Gisela Kopp

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• Author(s): Gisela Kopp • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität der Künste Berlin (...

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Emotionale Werbekommunikation aus Sicht der Consumer Neuroscience: Eine Analyse und Diskussion aktueller wissenschaftlicher Erkenntnisse

Isabella Kügler

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• Author(s): Isabella Kügler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Veranstaltung: M...

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Insights on Demand: Building Business Success in the On Demand Economy

Frederic Charles Petit

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• Author(s): Frederic Charles Petit • Publisher: Yourwriters • Publisher Imprint: Yourwriters • BISAC: Consumer Behavior - GeneralAs the online universe has expanded to dominate all of our lives, businesses have struggled to find a place in the O...

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Marketing and Consumption in Modern Japan

Kazuo Usui

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• Author(s): Kazuo Usui • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Asia - JapanThis book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long...

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Social Psychology of Consumer Behavior

Michaela Wänke

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• Author(s): Michaela Wänke • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchThe Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research dev...

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Das Verbraucherverhalten verstehen und beeinflussen

Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua

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• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralIn einem Kontext, in dem die Digitalisierung die Kaufgewohnh...

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Libro guida sul comportamento del consumatore a livello universitario

Eshetu Tefera Bekele

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• Author(s): Eshetu Tefera Bekele • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book offre un'esplorazione approfondita dei fattori psicologici, soc...

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Comportement des consommateurs et utilisation des télécommunications

Rebeca Formiga Figueira, Suzana G. M. Nicolau

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• Author(s): Rebeca Formiga Figueira | Suzana G. M. Nicolau • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralLe comportement du consommateur a fait l'objet de nombreuses recherches et est ...

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Kaufverhalten der Verbraucher

João Batista Ferreira, Débora L. Amaral

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• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: GeneralGrundlegendes Ziel dieser Studie ist es, das Thema Verbraucherverhalten zu vertiefen, indem die wichti...

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Comportamento dei consumatori e generazioni in Svizzera

Karina Saakyan

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• Author(s): Karina Saakyan • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - General� sempre stato interessante scoprire di pi� sul comportamento dei consumatori e su cosa scatena e influenza gli acquisti...

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Der Kunde im Fokus: Das Konzept der Customer Journey

Andreas Janson

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• Author(s): Andreas Janson • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel (IBWL), V...

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Die Entwicklung der Konsumgesellschaft und die daraus resultierenden Auswirkungen auf die Sozialisation heranwachsender Generationen

Marian Bosse

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• Author(s): Marian Bosse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich Soziologie - Konsum und Werbung, Note: bestanden, Universität Bielefeld (Soziologische ...

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Il comportamento dei consumatori verso i prodotti di marketing verde

Kishore Kumar

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• Author(s): Kishore Kumar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLa tutela dell'ambiente � un compito importante nell'era attuale. In questo libro vengono illustrate l...

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The Demand for Life Insurance: Dynamic Ecological Systemic Theory Using Machine Learning Techniques

Wookjae Heo

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• Author(s): Wookjae Heo • Publisher: Springer • Publisher Imprint: Palgrave Pivot • BISAC: Insurance - GeneralFrom the Back Cover"Once every 10 or 20 years, a researcher identifies a tool that can be used to transform the way in which a product ...

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Consapevolezza dei consumatori riguardo al marketing verde e effetto sul comportamento d'acquisto

Irfan Manzoor

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• Author(s): Irfan Manzoor • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLo scopo di questa ricerca era quello di esaminare attentamente lo studio espressivo sull'effetto del marketing verde sul...

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Strategie-Chip - Mehrdimensionales Strategiekonzept nach Becker

Linda Schiller

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• Author(s): Linda Schiller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule f�r nachhaltige E...

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The Buyer's Way: The Path to Revenue Growth

John Kearney

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• Author(s): John Kearney • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralGo-To-Market leaders in growing companies are charged with growing revenue, but few do so consistently...

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Werden die Bewertungen der FSK den jeweiligen Altersgruppen gerecht und werden diese von Verbrauchern als richtig oder falsch eingestuft?: Eine empiri

Matthias Schömer

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• Author(s): Matthias Schömer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 98,00 %, ( Middlesex University in Lo...

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Consumer awareness about green marketing & effect on buying behavior

Manzoor Irfan

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• Author(s): Manzoor Irfan • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThe purpose of this research was to scrutinize expressive study on the effect of green market...

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Psychological Perspectives on Financial Decision Making

Tomasz Zaleskiewicz

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• Author(s): Tomasz Zaleskiewicz • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverThis book reviews the latest research from psychology, neuroscience, and behavioral economics evaluating how people make f...

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Affektive und kognitive Reaktionen des Verbraucherverhaltens

Sujith Jayasooriya, Shamala Kumar

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• Author(s): Sujith Jayasooriya | Shamala Kumar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementDas Verst�ndnis des Verbraucherverhaltens ist ein entscheidendes Element bei ...

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Bewertung des Produktdesigns durch Käufer am Beispiel Audi A5 und A7

Sebastian Jacobitz

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• Author(s): Sebastian Jacobitz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Brandenburgische Techni...

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