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Products
Die psychologische Wirkung von Vornamen. Zur indirekten Messung impliziter Einstellungen
Anna-Marlen Schlüter
Paperback
• Author(s): Anna-Marlen Schlüter • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Diagnostik, Note: 1,3, Sprache: Deutsch, Abstract: Wie können unse...
View full detailsErlebnisorientierung im Einzelhandel: Die Studie ist aufgrund der Dateigröße nur als Papierversion oder auf CD erhältlich.
Chantal Weyers
Paperback
• Author(s): Chantal Weyers • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Neue Trends im Konsumentenverhalten, bedingt durch einen allgemeinen Wertewandel und strukturelle Veränderung...
View full detailsComportement des consommateurs pendant les fêtes de fin d'année
Pallavur Raman Brinda Kalyani, Merin Annancia
Paperback
• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCette �tude examine le comportement d'achat des consommateurs pendant les saiso...
View full detailsConsumer Research: Introspective Essays on the Study of Consumption
Morris B. Holbrook
Paperback
• Author(s): Morris B. Holbrook • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution ...
View full detailsL'analyse du comportement des consommateurs à l'ère numérique
Ehsan Ali Tanlou, Ali Naziri Firouzsalari
Paperback
• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven Marke...
View full detailsKonsumverhalten Verstehen, Beeinflussen Und Messen: Die Psychologie Hinter Effektivem Marketing
Manuel Stegemann
Paperback
• Author(s): Manuel Stegemann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralWie entscheiden wir, was wir kaufen? Dieses Buch präsentiert faszinierende und wissenschaftlich fundierte Erkenntnisse zum...
View full detailsConsumers and Services
Mark Gabbott
Paperback
• Author(s): Mark Gabbott • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsThis approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It est...
View full detailsDemand System Specification and Estimation
Terence J. Wales, Robert A. Pollak
Paperback
• Author(s): Terence J. Wales | Robert A. Pollak • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Consumer Behavior - GeneralThis book explores the principal issues involved in bridging the gap between th...
View full detailsOnline Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail
Angelin Close Scheinbaum
Paperback
• Author(s): Angelin Close Scheinbaum • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralSocial media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers be...
View full detailsWie Werbung neue Lebensstile schafft: "Wohnst du noch oder lebst du schon?"
Philipp Queitsch
Paperback
• Author(s): Philipp Queitsch • Publisher: Grin Publishing • Publisher Imprint: Grin Publishing • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Medien, Kunst, Musik, Note: 2,3, Martin-Luther-Universität Hal...
View full detailsMarket Research with Panels: Types, Surveys, Analysis, and Applications
Martin Günther
Paperback
• Author(s): Martin Günther • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - ResearchFrom the Back CoverOne of the most important tasks of market research is to read market development...
View full detailsPsychology of the Consumer and Its Development: An Introduction
Robert C. Webb
Paperback
• Author(s): Robert C. Webb • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchAn unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fash...
View full detailsComportamento del consumatore nei grandi magazzini
A. Sri Hari Prasath, S. Shajitha Banu
Paperback
• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - General
Understanding Consumer Choice
G. Foxall
Paperback
• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchUnderstanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of...
View full detailsVerhaltenszielgruppen: Ein aktueller Überblick über Methoden und Werkzeuge zur unmittelbaren Beschreibung verhaltensorientierter Zielgruppen im Intern
Gisela Kopp
Paperback
• Author(s): Gisela Kopp • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität der Künste Berlin (...
View full detailsEmotionale Werbekommunikation aus Sicht der Consumer Neuroscience: Eine Analyse und Diskussion aktueller wissenschaftlicher Erkenntnisse
Isabella Kügler
Paperback
• Author(s): Isabella Kügler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Veranstaltung: M...
View full detailsInsights on Demand: Building Business Success in the On Demand Economy
Frederic Charles Petit
Paperback
• Author(s): Frederic Charles Petit • Publisher: Yourwriters • Publisher Imprint: Yourwriters • BISAC: Consumer Behavior - GeneralAs the online universe has expanded to dominate all of our lives, businesses have struggled to find a place in the O...
View full detailsMarketing and Consumption in Modern Japan
Kazuo Usui
Paperback
• Author(s): Kazuo Usui • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Asia - JapanThis book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long...
View full detailsSocial Psychology of Consumer Behavior
Michaela Wänke
Paperback
• Author(s): Michaela Wänke • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchThe Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research dev...
View full detailsDas Verbraucherverhalten verstehen und beeinflussen
Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua
Paperback
• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralIn einem Kontext, in dem die Digitalisierung die Kaufgewohnh...
View full detailsLibro guida sul comportamento del consumatore a livello universitario
Eshetu Tefera Bekele
Paperback
• Author(s): Eshetu Tefera Bekele • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book offre un'esplorazione approfondita dei fattori psicologici, soc...
View full detailsComportement des consommateurs et utilisation des télécommunications
Rebeca Formiga Figueira, Suzana G. M. Nicolau
Paperback
• Author(s): Rebeca Formiga Figueira | Suzana G. M. Nicolau • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralLe comportement du consommateur a fait l'objet de nombreuses recherches et est ...
View full detailsKaufverhalten der Verbraucher
João Batista Ferreira, Débora L. Amaral
Paperback
• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: GeneralGrundlegendes Ziel dieser Studie ist es, das Thema Verbraucherverhalten zu vertiefen, indem die wichti...
View full detailsComportamento dei consumatori e generazioni in Svizzera
Karina Saakyan
Paperback
• Author(s): Karina Saakyan • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - General� sempre stato interessante scoprire di pi� sul comportamento dei consumatori e su cosa scatena e influenza gli acquisti...
View full detailsDer Kunde im Fokus: Das Konzept der Customer Journey
Andreas Janson
Paperback
• Author(s): Andreas Janson • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel (IBWL), V...
View full detailsDie Entwicklung der Konsumgesellschaft und die daraus resultierenden Auswirkungen auf die Sozialisation heranwachsender Generationen
Marian Bosse
Paperback
• Author(s): Marian Bosse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich Soziologie - Konsum und Werbung, Note: bestanden, Universität Bielefeld (Soziologische ...
View full detailsIl comportamento dei consumatori verso i prodotti di marketing verde
Kishore Kumar
Paperback
• Author(s): Kishore Kumar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLa tutela dell'ambiente � un compito importante nell'era attuale. In questo libro vengono illustrate l...
View full detailsThe Demand for Life Insurance: Dynamic Ecological Systemic Theory Using Machine Learning Techniques
Wookjae Heo
Paperback
• Author(s): Wookjae Heo • Publisher: Springer • Publisher Imprint: Palgrave Pivot • BISAC: Insurance - GeneralFrom the Back Cover"Once every 10 or 20 years, a researcher identifies a tool that can be used to transform the way in which a product ...
View full detailsConsapevolezza dei consumatori riguardo al marketing verde e effetto sul comportamento d'acquisto
Irfan Manzoor
Paperback
• Author(s): Irfan Manzoor • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLo scopo di questa ricerca era quello di esaminare attentamente lo studio espressivo sull'effetto del marketing verde sul...
View full detailsStrategie-Chip - Mehrdimensionales Strategiekonzept nach Becker
Linda Schiller
Paperback
• Author(s): Linda Schiller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule f�r nachhaltige E...
View full detailsThe Buyer's Way: The Path to Revenue Growth
John Kearney
Paperback
• Author(s): John Kearney • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralGo-To-Market leaders in growing companies are charged with growing revenue, but few do so consistently...
View full detailsWerden die Bewertungen der FSK den jeweiligen Altersgruppen gerecht und werden diese von Verbrauchern als richtig oder falsch eingestuft?: Eine empiri
Matthias Schömer
Paperback
• Author(s): Matthias Schömer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 98,00 %, ( Middlesex University in Lo...
View full detailsConsumer awareness about green marketing & effect on buying behavior
Manzoor Irfan
Paperback
• Author(s): Manzoor Irfan • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThe purpose of this research was to scrutinize expressive study on the effect of green market...
View full detailsPsychological Perspectives on Financial Decision Making
Tomasz Zaleskiewicz
Paperback
• Author(s): Tomasz Zaleskiewicz • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverThis book reviews the latest research from psychology, neuroscience, and behavioral economics evaluating how people make f...
View full detailsAffektive und kognitive Reaktionen des Verbraucherverhaltens
Sujith Jayasooriya, Shamala Kumar
Paperback
• Author(s): Sujith Jayasooriya | Shamala Kumar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementDas Verst�ndnis des Verbraucherverhaltens ist ein entscheidendes Element bei ...
View full detailsBewertung des Produktdesigns durch Käufer am Beispiel Audi A5 und A7
Sebastian Jacobitz
Paperback
• Author(s): Sebastian Jacobitz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Brandenburgische Techni...
View full details