Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[subject: consumer-behavior]”

Filters

Products

Methoden und Grenzen aktueller Verbraucherpanel am Praxisbeispiel des GfK Behavior Scans in Haßloch

Julia Göthe

Paperback

Current price ₹4,438
Original price ₹5,199
Original price ₹5,199
Original price ₹5,199
(-15%)
₹4,438
Current price ₹4,438

• Author(s): Julia Göthe • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: Marketing - GeneralOhne Marktforschung wären die Unternehmen blind im Bezug auf die Wünsche und Bedürfnisse der Konsumen...

View full details

Consapevolezza dei consumatori riguardo al marketing verde e effetto sul comportamento d'acquisto

Irfan Manzoor

Paperback

Current price ₹3,849
Original price ₹4,391
Original price ₹4,391
Original price ₹4,391
(-12%)
₹3,849
Current price ₹3,849

• Author(s): Irfan Manzoor • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLo scopo di questa ricerca era quello di esaminare attentamente lo studio espressivo sull'effetto del marketing verde sul...

View full details

The Buyer's Way: The Path to Revenue Growth

John Kearney

Paperback

Current price ₹1,729
Original price ₹1,960
Original price ₹1,960
Original price ₹1,960
(-12%)
₹1,729
Current price ₹1,729

• Author(s): John Kearney • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralGo-To-Market leaders in growing companies are charged with growing revenue, but few do so consistently...

View full details

Der Kunde im Fokus: Das Konzept der Customer Journey

Andreas Janson

Paperback

Current price ₹2,256
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,256
Current price ₹2,256

• Author(s): Andreas Janson • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel (IBWL), V...

View full details

Werden die Bewertungen der FSK den jeweiligen Altersgruppen gerecht und werden diese von Verbrauchern als richtig oder falsch eingestuft?: Eine empiri

Matthias Schömer

Paperback

Current price ₹2,380
Original price ₹2,735
Original price ₹2,735
Original price ₹2,735
(-13%)
₹2,380
Current price ₹2,380

• Author(s): Matthias Schömer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 98,00 %, ( Middlesex University in Lo...

View full details

Consumer awareness about green marketing & effect on buying behavior

Manzoor Irfan

Paperback

Current price ₹3,677
Original price ₹4,190
Original price ₹4,190
Original price ₹4,190
(-12%)
₹3,677
Current price ₹3,677

• Author(s): Manzoor Irfan • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThe purpose of this research was to scrutinize expressive study on the effect of green market...

View full details

Psychological Perspectives on Financial Decision Making

Tomasz Zaleskiewicz

Paperback

Current price ₹11,643
Original price ₹17,911
Original price ₹17,911
Original price ₹17,911
(-35%)
₹11,643
Current price ₹11,643

• Author(s): Tomasz Zaleskiewicz • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverThis book reviews the latest research from psychology, neuroscience, and behavioral economics evaluating how people make f...

View full details

Strategie-Chip - Mehrdimensionales Strategiekonzept nach Becker

Linda Schiller

Paperback

Current price ₹2,256
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,256
Current price ₹2,256

• Author(s): Linda Schiller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule f�r nachhaltige E...

View full details

The Role of Familiarity and Knowledge in Consumer Behavior

C. Whan Park, Publishers

Paperback

Current price ₹7,476
Original price ₹8,710
Original price ₹8,710
Original price ₹8,710
(-14%)
₹7,476
Current price ₹7,476

• Author(s): C. Whan Park | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a consumer...

View full details

Affektive und kognitive Reaktionen des Verbraucherverhaltens

Sujith Jayasooriya, Shamala Kumar

Paperback

Current price ₹3,464
Original price ₹3,951
Original price ₹3,951
Original price ₹3,951
(-12%)
₹3,464
Current price ₹3,464

• Author(s): Sujith Jayasooriya | Shamala Kumar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementDas Verst�ndnis des Verbraucherverhaltens ist ein entscheidendes Element bei ...

View full details

Empfehlungen im Kaufentscheidungsprozess: Offline versus Online

Simone Meier

Paperback

Current price ₹3,369
Original price ₹3,911
Original price ₹3,911
Original price ₹3,911
(-14%)
₹3,369
Current price ₹3,369

• Author(s): Simone Meier • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: GeneralDas Ziel der vorliegenden Studie ist es zum besseren Verständnis der Relevanz von Empfehlungen in Form von Informations- und Entscheidun...

View full details

Bewertung des Produktdesigns durch Käufer am Beispiel Audi A5 und A7

Sebastian Jacobitz

Paperback

Current price ₹5,074
Original price ₹5,929
Original price ₹5,929
Original price ₹5,929
(-14%)
₹5,074
Current price ₹5,074

• Author(s): Sebastian Jacobitz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Brandenburgische Techni...

View full details

Recent Work on Consumer Information Processing

James R. Bettman, Vibrant Publishers

Paperback

Current price ₹7,457
Original price ₹8,710
Original price ₹8,710
Original price ₹8,710
(-14%)
₹7,457
Current price ₹7,457

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralRecent Work on Consumer Information Processing presents a curated collection of James R...

View full details

Consumer Psychology: A Life Span Developmental Approach

Brian M. Young

Paperback

Current price ₹5,094
Original price ₹7,836
Original price ₹7,836
Original price ₹7,836
(-35%)
₹5,094
Current price ₹5,094

• Author(s): Brian M. Young • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis book approaches consumer psychology from a unique perspective - it covers the entire lifesp...

View full details

Vom Kaffeehaus zum Coffeeshop. Gründe für den steigenden Konsum von Coffee-to-go

Karolin Wolf

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Karolin Wolf • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Fachhochschule Münster, Sprache: Deutsch, A...

View full details

Customer Relationship Marketing in der Luxusgüterindustrie

Alice Haupt

Paperback

Current price ₹8,958
Original price ₹10,477
Original price ₹10,477
Original price ₹10,477
(-14%)
₹8,958
Current price ₹8,958

• Author(s): Alice Haupt • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Luxusgüterindustrie steht einer strategischen Umkehr gegenüber, die ihr Kundenkonzept komplett ändern kann. ...

View full details

The Roaring Twenties: Marketing & Selling Better in the Post-Pandemic Decade: Creating Strategies for Shifting B2B and B2C Consumer Behavior

Shawna Suckow

Paperback

Current price ₹1,386
Original price ₹1,568
Original price ₹1,568
Original price ₹1,568
(-12%)
₹1,386
Current price ₹1,386

• Author(s): Shawna Suckow • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Sales & Selling - ManagementThink about your journey from March 2020 until now. How many times have your priorities and your...

View full details

Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics

Barrie Gunter

Paperback

Current price ₹4,441
Original price ₹6,831
Original price ₹6,831
Original price ₹6,831
(-35%)
₹4,441
Current price ₹4,441

• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market cho...

View full details

Emotionen in der Werbung nach aktuellen werbe-psychologischen Erkenntnissen: Eine kritische Evaluation des Analysemodells von Erika Woll zu Erlebnisse

Anonymous

Paperback

Current price ₹6,046
Original price ₹6,895
Original price ₹6,895
Original price ₹6,895
(-12%)
₹6,046
Current price ₹6,046

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralBachelorarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Sprache: Deutsch, Abstract: Ziel der vorliege...

View full details

Consumer Goods Subscriptions: How to Win in Retail in the 21st Century

Severin Friedrich Bischof

Paperback

Current price ₹1,866
Original price ₹3,289
Original price ₹3,289
Original price ₹3,289
(-43%)
₹1,866
Current price ₹1,866

• Author(s): Severin Friedrich Bischof • Publisher: de Gruyter • Publisher Imprint: de Gruyter • BISAC: Marketing - General Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheaval...

View full details

Consumer Education (RLE Consumer Behaviour): A Handbook for Teachers

Marion Giordan

Paperback

Current price ₹5,901
Original price ₹7,082
Original price ₹7,082
Original price ₹7,082
(-17%)
₹5,901
Current price ₹5,901

• Author(s): Marion Giordan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralEducation in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many pa...

View full details

Käuferverhalten bei Reverse Pricing: Implikationen für eine optimale Gestaltung aus Verkäufersicht

Hanno Fichtner

Paperback

Current price ₹5,073
Original price ₹5,929
Original price ₹5,929
Original price ₹5,929
(-14%)
₹5,073
Current price ₹5,073

• Author(s): Hanno Fichtner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralDiplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Handel und Distribution, Note: 1,7, Universität zu Köln (Lehrstuhl für Handel u...

View full details

Understanding Ethical Consumer Behavior - The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumer

Sarah Steenhaut

Paperback

Current price ₹7,335
Original price ₹8,295
Original price ₹8,295
Original price ₹8,295
(-12%)
₹7,335
Current price ₹7,335

• Author(s): Sarah Steenhaut • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralDid you ever take something in a supermarket without paying for it? Did you ever keep quiet when receiving too much change at the che...

View full details

Weiterempfehlungen Mit Service-Recovery: Ein Vergleich Zwischen Sender Und Empfänger

Jana Wies

Paperback

Current price ₹3,741
Original price ₹5,754
Original price ₹5,754
Original price ₹5,754
(-35%)
₹3,741
Current price ₹3,741

• Author(s): Jana Wies • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralAuf Basis theoretischer Ansätze leitet Jana Wies Hypothesen zu dem Sender-Empfänger-Vergleich von Weiterempfehlungen mit ...

View full details

Markenwahrnehmung am Point-of-Sale: Konzeption, Durchführung und Auswertung einer Verbraucherbefragung für eine mittelständische Brauerei

Daniel R. Schmutzer

Paperback

Current price ₹5,057
Original price ₹5,871
Original price ₹5,871
Original price ₹5,871
(-14%)
₹5,057
Current price ₹5,057

• Author(s): Daniel R. Schmutzer • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralDer zentrale Themenkomplex dieser Studie ist die Konzeption und Durchführung einer Kundenbefragung in Getränkemärkten...

View full details

Das Konsumentenverhalten im Zeitalter der Digitalisierung. Käuferverhalten im Online-Sektor

Lilly Sarisakal

Paperback

Current price ₹2,144
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,144
Current price ₹2,144

• Author(s): Lilly Sarisakal • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,5, Hochschule für angewandtes Managemen...

View full details

Global Consumer Organisations

Karsten Ronit

Paperback

Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
Original price ₹5,480
(-35%)
₹3,562
Current price ₹3,562

• Author(s): Karsten Ronit • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: History & Theory - GeneralAs corporate activity continues to expand in line with the continued globalization of the econ...

View full details

Kundenbeziehungsmanagement

Dana Wötzel, Andreas Freijs

Paperback

Current price ₹2,256
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,256
Current price ₹2,256

• Author(s): Dana Wötzel | Andreas Freijs • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, FOM Hochschule...

View full details

Sport Consumer Behaviour: Marketing Strategies

Funk

Paperback

Current price ₹4,411
Original price ₹6,785
Original price ₹6,785
Original price ₹6,785
(-35%)
₹4,411
Current price ₹4,411

• Author(s): Funk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralNow in a fully revised and updated second edition, this textbook offers a complete introduction ...

View full details

Consumer Behaviour Analytics in the Digital Era

Ehsan Ali Tanlou, Ali Naziri Firouzsalari

Paperback

Current price ₹5,875
Original price ₹6,702
Original price ₹6,702
Original price ₹6,702
(-12%)
₹5,875
Current price ₹5,875

• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis ...

View full details

Il comportamento dei consumatori nei confronti dei prodotti lattiero-caseari

Margani Soma Sekhara, Gugloth Sardar

Paperback

Current price ₹8,500
Original price ₹9,942
Original price ₹9,942
Original price ₹9,942
(-15%)
₹8,500
Current price ₹8,500

• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralIn India, il latte viene prodotto in massa e quindi lo sviluppo del settore lattiero-caseario av...

View full details

A Logit Model of Brand Choice Calibrated on Scanner Data

Peter M. Guadagni, John D. C. Little

Paperback

Current price ₹1,337
Original price ₹1,512
Original price ₹1,512
Original price ₹1,512
(-12%)
₹1,337
Current price ₹1,337

• Author(s): Peter M. Guadagni | John D. C. Little • Publisher: Hutson Street Press • Publisher Imprint: Hutson Street Press • BISAC: Marketing - GeneralThis work presents "A Logit Model of Brand Choice Calibrated on Scanner Data." It explores th...

View full details

Verbraucherverhalten während der Festtage

Pallavur Raman Brinda Kalyani, Merin Annancia

Paperback

Current price ₹5,880
Original price ₹6,702
Original price ₹6,702
Original price ₹6,702
(-12%)
₹5,880
Current price ₹5,880

• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralDiese Studie untersucht das Kaufverhalten der Verbraucher w�hrend der Festtage in C...

View full details

Comportement Des Consommateurs

Shubha Ranjan Dutta

Paperback

Current price ₹7,443
Original price ₹8,476
Original price ₹8,476
Original price ₹8,476
(-12%)
₹7,443
Current price ₹7,443

• Author(s): Shubha Ranjan Dutta • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralJ'ai l'immense plaisir de présenter à mes chers lecteurs la première édition du livre "Consumer Behavior". ...

View full details

Too close for comfort?

Toni Katharina Kopp

Paperback

Current price ₹4,232
Original price ₹4,832
Original price ₹4,832
Original price ₹4,832
(-12%)
₹4,232
Current price ₹4,232

• Author(s): Toni Katharina Kopp • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralAs plant-based alternatives surge in popularity, marketers face a crucial dilemma: shou...

View full details

Technology and Consumption: Understanding Consumer Choices and Behaviors

Ruby Roy Dholakia

Paperback

Current price ₹7,277
Original price ₹11,194
Original price ₹11,194
Original price ₹11,194
(-35%)
₹7,277
Current price ₹7,277

• Author(s): Ruby Roy Dholakia • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them...

View full details